Marcellus Findlay
Philadelphia,PA
Summary
Dynamic content creator with a proven track record at YouTube, leveraging video editing and social media promotion to boost engagement and grow audiences. Known for innovative channel branding and problem-solving skills, I consistently deliver high-quality content that resonates with viewers, enhancing brand visibility and fostering community interaction.
Overview
5
5
years of professional experience
Work History
Digital Consultant
MGM Resort International
Las Vegas, NV
01.2022 - 03.2025
- Optimized advertising campaigns for better audience reach and engagement through targeted placements.
- Stayed current on industry trends and best practices, implementing innovative ideas to keep campaigns fresh and engaging for audiences.
- Maintained a consistent brand voice throughout all communications materials, ensuring cohesive messaging across various channels.
- Monitored campaign performance, analyzed data, and provided actionable insights to improve future strategies.
- Collaborated with creative teams to develop compelling content that resonated with target audiences.
- Coordinated event logistics, securing sponsorships, organizing promotional materials, and managing attendee lists for successful events participation or hosting.
- Increased social media presence through strategic content planning, scheduling, and community engagement initiatives.
- Enhanced brand visibility by developing and executing strategic media plans.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
Event Photographer
MediaPlatform
Las Vegas, NV
02.2023 - 01.2025
- Captured memorable moments by skillfully photographing various events, including weddings, corporate functions, and social gatherings.
- Maintained a professional demeanor while interacting with diverse clientele and adapting to various event settings and challenges.
- Enhanced client satisfaction by delivering high-quality images and consistently meeting deadlines for photo processing and delivery.
- Anticipated key moments during live events enabling quick reaction times for capturing candid shots that generated positive feedback from clients.
- Completed complex photo shoots at indoor and outdoor venues.
- Achieved consistent image composition using expert knowledge of lighting techniques both natural light sources as well as supplementary studio equipment.
- Utilized advanced editing techniques to produce visually appealing images that showcased the essence of each unique event.
- Promoted business through targeted marketing efforts including social media engagement, website updates, blog posts, online galleries showcasing past work samples.
- Streamlined workflow with efficient organization of equipment, files, and schedules to maximize productivity during busy event seasons.
YouTube Content Creator
YouTube
New York, NY
01.2023 - Current
- Boosted subscriber count through effective promotion of channel on various social media platforms and collaborations with other creators.
- Established efficient workflows for video production process including scripting, filming, editing, thumbnail design, uploading, optimizing metadata.
- Developed a recognizable personal brand by establishing a consistent theme, style, and tone across all videos.
- Demonstrated creativity and innovation by experimenting with new video formats, styles, or topics that attracted new viewers and increased overall channel engagement.
- Enhanced video production quality with investment in professional equipment and editing software.
- Strengthened public speaking skills through regular video presentations and live stream interactions with viewers.
- Maintained a positive online presence by addressing negative comments professionally and fostering a supportive community among viewers.
- Applied current editing and photography tools to tell great stories.
- Optimized video metadata for improved search engine rankings and increased visibility on YouTube platform.
- Adapted quickly to changing algorithms and platform policies to maintain channel growth momentum in a competitive landscape.
- Develop original content through social listening and independent sources.
Assistant Videographer
LA 411 Publishing
San Diego, CA
01.2023 - 11.2024
- Boosted client satisfaction rates by promptly addressing questions or concerns related to video projects.
- Increased project efficiency by keeping detailed logs of shot sequences and timecodes during filming.
- Improved project turnaround times by actively participating in the post-production process, including editing and color correction.
- Maintained high-quality audio levels by monitoring sound equipment during shoots and adjusting as needed.
- Elevated final video products through meticulous attention to detail in color grading processes.
- Assisted with location scouting and set design to create visually appealing environments for filming.
- Produced videos according to client specifications, including desired length, style and pace.
- Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
- Developed creative approaches to video production to create unique and engaging content.
- Collaborated with other production team members for successful completion of projects.
- Supported all aspects of creative production process, from ideation through distribution.
Marketing Specialist
24 Seven Talent
New York, NY
02.2021 - 09.2023
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Onboarded new team members and coached personnel in marketing tasks.
- Developed loyalty programs, fostering long-term customer relationships and repeat business.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
Social Media Content Creator
VICE Media
San Francisco, CA
03.2020 - 02.2022
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed content across multiple platforms for widest audience reach.
- Increased audience engagement through the development of tailored content for each platform.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Managed social media accounts, ensuring timely responses to comments and messages from the community.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
- Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.
- Leveraged industry trends and news to create relevant and timely posts that increased audience interest.
- Conducted hashtag research to improve post visibility on various platforms, driving organic follower growth.
- Analyzed performance metrics to adjust strategies and optimize content for maximum impact.
- Collaborated with influencers to create sponsored content, expanding brand exposure and attracting new followers.
- Managed content calendar, ensuring consistent and timely publication across all social channels.
Education
Bachelor Of Film And Television - Film And Video Production
College of Southern Nevada
Las Vegas, NVSkills
- Video editing
- Social media promotion
- Channel branding
- Promotional video development
- Problem-solving
- Video production
- Idea generation
- Social media content campaigns
- Content editing
- Digital photography
- Digital marketing
- Client consultations
- Social media marketing
- Content strategy
- Marketing analytics
- Editing and proofreading
- Digital publishing
- Photography
- Promotional video
- Video content creation
- Social media
Timeline
Event Photographer
MediaPlatform
02.2023 - 01.2025
YouTube Content Creator
YouTube
01.2023 - Current
Assistant Videographer
LA 411 Publishing
01.2023 - 11.2024
Digital Consultant
MGM Resort International
01.2022 - 03.2025
Marketing Specialist
24 Seven Talent
02.2021 - 09.2023
Social Media Content Creator
VICE Media
03.2020 - 02.2022
Bachelor Of Film And Television - Film And Video Production
College of Southern Nevada