Marcelo Sanchez
Area Manager
Houston,Texas
Summary
Encouraging manager and problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
18
18
years of professional experience
1
1
Language
Work History
Aftersales Area Sales Manager
Lamborghini of America
10.2021 - Current
- Supported and currently oversees corporate profitability and is responsible for parts and accessories to 10 Lamborghini Dealerships.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Analyze Dealer Parts and Service Operations, identify areas in need of improvement; recommend and implement solutions
- Provide dealers with several marketing solutions for business growth and increase after-sale ability
- Monitor and evaluate existing customer service protocols; assist dealers in implementing strategies to enhance satisfaction through customer-focused processes.
- Resolve all high visibility customer relation issues for Texas, Denver, St Louis, Mexico City, Monterrey, Atlanta, and Scottsdale.
- I am responsible for $13 million in Parts and Accessory sales in my territory.
- Coordinate training activities within the dealership as they relate to fixed operations.
- Ensure Dealer processes support the attainment of parts sales objectives & Customer Satisfaction targets.
- Develop plans for corrective actions where necessary.
- Develop action plans to improve the service sales effectiveness of Dealers performing below the expected market level.
- Built lasting relationships with clients through outstanding customer service interactions.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
Wholesale Parts Promotions Manager
BMW of North America
01.2006 - 01.2011
- Five years of experience leading the Southern Region dealers to exceed wholesale growth goals
- Proven record of accomplishment of driving wholesale parts sales growth and expansion
- Management, Sales and Marketing professional with experience in field operations
- A demonstrated willingness to work and implement programs based on collaborative relations between direct reports, cross-functional team members and outside vendors
- Expert relationship builder and channel developer.
- Spearheaded creative brainstorming sessions that generated fresh ideas for upcoming campaigns, fostering an innovative work environment.
- Boosted brand awareness by strategizing and executing promotional campaigns across multiple platforms.
Aftersales Area Sales Manager
Audi of America
05.2018 - 10.2021
- Supported and currently oversee corporate profitability and responsible for parts and accessories to 12 dealers
- Analyze Dealer Parts and Service Operations, identify areas in need of improvement; recommend and implement solutions
- Provide dealers with several marketing solutions for business growth and increasing profitability using Audi aftersales tools
- Monitor and evaluate existing customer service protocol; assist dealers in implementing strategies to enhance satisfaction through customer-focused processes
- Resolve all high visibility customer relation issues for Texas, Louisiana, Mobile Al., and Pensacola Fl
- I am responsible for $43 million in parts sales in my territory
- Coordinate training activities within the dealership as it relates to fixed operations
- Ensure Dealer processes support the attainment of parts sales objectives & Customer Satisfaction targets
- Develop plans for corrective actions where necessary
- Develop action plans to improve the service sales effectiveness of Dealers performing below the expected market level.
Parts and Accessory Consultant
Audi of America
01.2017 - 05.2018
- Assist Audi dealerships with in-house consulting focusing on driving incremental revenue by improving internal processes, communicating competitive advantages, and enhancing both Aftersales marketing and merchandising: Navigate dealers towards realizing retail sales and customer engagement objectives
- Focused attention on Fixed Operation profitability, Sales Channel growth, and Return on Investment
- Analyze dealer operations, identify areas in need of improvement, and coordinate implementation of solutions
- Drive network development for Audi Certified Collision Center (CCRC) sponsorship and participation in selected markets.
Territory Manager
Husqvarna
01.2017 - 12.2017
- Responsible for building market share and awareness of the Husqvarna brand within my assigned territory
- I added value for Husqvarna retailers and Husqvarna by cultivating a business relationship that facilitates each business partner's growth, optimal performance, and success
- I consulted the dealers in all Marketing activities including Events, Open Houses, Training, Direct Marketing, Advertising and Co-op spend.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Aftersales Area Manager
BMW of North America
01.2011 - 01.2016
- Directly in charge for the support of the largest BMW service and parts sales departments
- Handled coordination and communication with sales and other supportive functions; coordinated and developed strong relationships with dealers
- Fully responsible for developing existing business and generating new opportunities by utilizing BMW approved vendors
- I achieved objectives in parts all 4 years during my tenure as an AAM
- I also handled mediation cases and customer issues through customer relations.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
Education
MBA - International Business
NOVA SOUTHEASTERN UNIVERSITY
Fort Lauderdale, FL02.2016
BS in Management -
BARRY UNIVERSITY
01.1993
AA Business Administration -
MIAMI-DADE COLLEGE
01.1990
Skills
- Developed Regional Marketing Campaigns
- Business-to-Business Sales Development
- Territory Management
- Execute Relationship Marketing Events
- Created and implemented Business-to-Business marketing campaigns; direct mail, sales promotions, product catalogs, collateral materials, newsletters
- Strategic Partnership Building
- Sales Tracking
- KPI Tracking
- New Account Development
- Business development and planning
- Rapport and relationship building
- Customer Complaint Resolution
- Customer Service
- Business Analytics
- Networking Events
- Extensive personal network
- MS Office (Word/Excel/PowerPoint)
- Windows (all)
- Salesforce CRM
- Relationship Building
Travel
Have traveled extensively throughout the Southeast USA, Italy, and the Caribbean during the past 15 years.
Martial Arts
In May of this year, I received my Black Belt in Brazilian Jiu-Jitsu. I currently hold a Black belt in Krav Maga and I am a certified instructor. I also achieved a Black Belt in Tae Kwon Do.
Additional Information
I am currently serving in the Texas Stated Guard and I am currently attending Officer Candidate School which I attend on the weekend once a month.
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Company CultureWork-life balancePaid sick leaveHealthcare benefitsTeam Building / Company Retreats401k matchWork from home optionStock Options / Equity / Profit SharingPersonal development programsFlexible work hoursCareer advancementPaid time off4-day work weekTimeline
Aftersales Area Sales Manager
Lamborghini of America
10.2021 - Current
Aftersales Area Sales Manager
Audi of America
05.2018 - 10.2021
Parts and Accessory Consultant
Audi of America
01.2017 - 05.2018
Territory Manager
Husqvarna
01.2017 - 12.2017
Aftersales Area Manager
BMW of North America
01.2011 - 01.2016
Wholesale Parts Promotions Manager
BMW of North America
01.2006 - 01.2011
MBA - International Business
NOVA SOUTHEASTERN UNIVERSITY
BS in Management -
BARRY UNIVERSITY
AA Business Administration -
MIAMI-DADE COLLEGE
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