Marcelo Sanchez
Lehi,UT
Summary
Experienced sales and operations professional with 15+ years in merchandising, territory sales, benefits, and employee engagement. Strong in customer relationship management, project management, and Excel, with a record of improving sales, retention, and operational results.
Overview
20
20
years of professional experience
Work History
Merchandiser
Swire Coca-Cola
Draper, Utah
02.2023 - Current
- Increased Share of Voice (SOVI) and market share at Rancho Market in Millcreek through strategic product placement and visual merchandising.
- Negotiated with store managers to enhance visibility and sales of new product launches and weekly promotions.
- Aligned with store managers through value-based dialogue, reducing order returns and maintaining sales volume across multiple retail locations.
- Ensured shelves were stocked and rotated to enhance customer shopping experience, and built displays to achieve sales goals for stores and suppliers.
House Framer
JP Building
Eagle Mountain, Utah
01.2022 - 12.2022
Territory Sales Manager
Coca-Cola Arca Contienental
Guayaquil, Guayas
07.2011 - 03.2021
- Awarded the Copa de la Excelencia (Cup of Excellence), the highest institutional recognition for simultaneously exceeding core commercial, operational, and human development KPIs:Commercial & Market: Driven sales volume growth, market coverage expansion, and share of voice (SOVI / market share).
Execution & Assets: Flawless point-of-sale execution and strategic commercial Cooler placement.
Finance & Efficiency: Maximized territory financial health through efficient credit recovery, alongside a sharp reduction in product shrinkage and returns.
Talent Management: Optimized workplace culture, achieving high retention rates and a significant decrease in employee turnover.
Quality & Service: Elevated satisfaction metrics through the effective handling and resolution of customer service calls. - Increased market share by 3% over a 5-year period, strategically expanding brand presence from 48% to 51% within the territory.
- Awarded the Copa de la Excelencia (Cup of Excellence), the highest institutional recognition for simultaneously exceeding core commercial, operational, and human development KPIs:Commercial & Market: Driven sales volume growth, market coverage expansion, and share of voice (SOVI / market share).Execution & Assets: Flawless point-of-sale execution and strategic commercial Cooler placement.Finance & Efficiency: Maximized territory financial health through efficient credit recovery, alongside a sharp reduction in product shrinkage and returns.Talent Management: Optimized workplace culture, achieving high retention rates and a significant decrease in employee turnover.Quality & Service: Elevated satisfaction metrics through the effective handling and resolution of customer service calls.
Benefits & Employee Engagement Coordinator
Coca-Cola Arca Continental
Guayaquil, Guayas
12.2009 - 06.2011
- Administered employee benefits enrollment and eligibility updates, ensuring accurate information dissemination for Arca Continental teams.
- Coordinated employee engagement events across Coca-Cola Arca Continental locations, enhancing team morale and participation.
- Identified and implemented improvements in processes for engagement activities, increasing efficiency and effectiveness.
- Recruited students by attending campus and community events to interact with prospects and parents.
- Directed, coordinated and evaluated activities of support staff within academic institutions, departments, and alumni organizations.
Benefits Coordinator
UPS
Guayaquil, Guayas
01.2008 - 12.2009
- Administered UPS employee benefits enrollments and life event changes.
- Resolved employee questions about medical, dental, vision, and retirement plans.
- Coordinated with vendors on claims, eligibility, and coverage issues.
- Updated benefits data in HRIS and payroll systems for accurate records.
- Developed and maintained benefits policies and procedures manuals.
Human Resources Assistant
Nestle
Guayaquil, Guayas
01.2007 - 12.2007
- Assisted employees with benefits enrollment and addressed inquiries regarding Nestlé policies to ensure understanding and compliance.
- Monitored training completion, compliance documents, and personnel status changes to maintain accurate employee records.
- Kept employee records accurate for wages, performance reviews, benefits, and leaves of absence.
- Coordinated planning, organization, and execution of company events to enhance employee engagement and morale.
Education
Business Administration
Tegnologico De Formacion UF
Guayaquil09-2020
Associate of Science - Social Work and Human Development
Universidad Catolica Santiago De Guayaquil
Guayaquil03-2013
Major in Management Skills -
Stetson University
DeLand, FL01-2011
Project Management Professional (PMP)® Certification In Progress - BS Applied Business Management
Brigham Young University
Idaho City, ID10-2026
Skills
- Business analysis
- Employee engagement
- Benefits administration
- Team building
- Commercial display building
- Goal setting
- Product expertise
- Project management
- Customer relationship management
- Microsoft Excel
Timeline
Merchandiser
Swire Coca-Cola
02.2023 - Current
House Framer
JP Building
01.2022 - 12.2022
Territory Sales Manager
Coca-Cola Arca Contienental
07.2011 - 03.2021
Benefits & Employee Engagement Coordinator
Coca-Cola Arca Continental
12.2009 - 06.2011
Benefits Coordinator
UPS
01.2008 - 12.2009
Human Resources Assistant
Nestle
01.2007 - 12.2007
Business Administration
Tegnologico De Formacion UF
Associate of Science - Social Work and Human Development
Universidad Catolica Santiago De Guayaquil
Major in Management Skills -
Stetson University
Project Management Professional (PMP)® Certification In Progress - BS Applied Business Management
Brigham Young University