Marcelo R. Flores
Senior Executive
Hawthorne,CA
Summary
Experienced Senior Executive with a proven track in Music, Entertainment, Sports, Recreational Facilities and Services industries. Skilled in Live Events, Business Planning, Operations Management, Digital Marketing, Networking, Hospitality/CX and Sales. A strong business development leader, with profound understanding of Live Entertainment, cosmopolitan view on world affairs, and proficient in several languages.
Overview
26
26
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Managing Director
Misterflowers
Los Angeles, CA
02.2021 - Current
- Currently remotely engaged in start-up process for BEACON TELECOM, in Orlando, FL;
- Provides Entertainment Content for Beira-Rio Stadium ( Rolling Stones, Paul McCartney, The Who, Phil Collins, Elton John, Green Day and Roger Waters...);
- Consults in event operations, venues, facilities, procurement, F&B, ticketing and marketing;
- Liaises with Football Governing Bodies, FIFA, regional offices;
- Creates digital marketing campaigns and actions to generate social networking engagement for events;
- Holds direct contact with record labels and publishing companies;
- Liaises with artist managers and booking agencies, radio stations, record companies and online partners;
- Updates business processes, products and team makeups to generate more business opportunities and cater to audience needs.
New Business Director
IMM Sports & Entertainment
São Paulo, Brazil
10.2019 - 02.2021
- Creation and development of IMM’s music department;
- IMM is responsible in Brazil for events as Formula One, UFC, Cirque Du Soleil, PBR, ATP’s Rio Open, São Paulo Fashion Week and Taste of São Paulo;
- Masterminded creation of SPX FESTIVAL, proprietary 6-day event with Live Music and Streaming, Film, Immersive Art, Games and Technology, Talks and Meetings;
- Created festival’s line-up; booking of all live talent, live performances and digital entertainment content; marketing strategy; event setup; guest hospitality; event promotion; interactive app; social networking;
- Developed digital media opportunities and actions; live digital streaming, and served as liaison with major content streamers;
- Communicated directly with local and international music managers and artists; Held monthly meetings with stakeholders; budget and P&L creation and analysis; Translated statistics and risk evaluation.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
CEO
Holding Beira-Rio - World Cup Soccer Stadium
Porto Alegre, Brazil
05.2012 - 10.2019
- Developed project finance to build 2014 World Cup’s Beira-Rio Stadium Complex, in Porto Alegre, Brazil;
- Established foundational processes for business operations;
- Created and led working force, hosted 5 World Cup matches for FIFA and ran stadium after World Cup;
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels;
- Planned and executed all entertainment events, and provided its musical content, including talent booking and hiring;
- Negotiated contracts for all events, third-party clients, partners and suppliers for Stadium;
- Created and managed stadium’s internal radio station, curating its music content;
- Managed the company's P&L and business plan for the Holding, being the direct responsible for its NOI;
Managing Director
Pepira Empreendimentos- Olympic Stadium
Rio de Janeiro, Brazil
08.2010 - 05.2012
- Hired and Produced entertainment events for Nilton Santos Stadium, host of 2016 Olympic Games, and home to Botafogo's soccer matches;
- Managed all stadium aspects: ticketing, operation, facilities, access and control, F&B vendors, hospitality;
- Led working force, including third party facilities operators, and vendor selection;
- Created marketing and merchandising opportunities for sponsoring partners;
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing;
- Evaluated service contracts and collaborated with legal counsel on negotiated improvements;
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
Managing Director
HSBC Arena - Olympic Venue
Rio de Janeiro, Brazil
02.2008 - 08.2010
- Produced musical events for HSBC Arena, a 15,000 seats indoor arena, 2016 Rio de Janeiro Olympic Games venue;
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization;
- Planned and coordinated venue strategy, including ticketing, operation, facilities, event production, marketing;
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Hired and coached all third-party workers to roll out and run Arena, including operations, ticketing, facilities, hospitality and guest services;
- Upheld great standards of leadership for employees, consistently leading by example for best-in-class work.
Executive Managing Director
BR Malls/In Mont Shopping Centers
Rio de Janeiro, Brazil
02.2002 - 02.2008
- Launched quality assurance practices for each phase of development;
- Led change and transformation across business areas to deliver benefits and align company resources.
- Assessed current usage and future needs to determine expansion plans;
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions;
- Managed 110 workers when performing duties in line with local and national building codes inconstruction;
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Hired or Booked all Entertainment and Sports content;
- Produced 46 success events in one year, including a sold-out Basketball final that turned into a concert;
Director of Strategic Marketing
Sony Music
Rio de Janeiro, Brazil
Apr.1999 - May.2002
- Prospected and signed new talent;
- Created marketing plans;
- Signed deals with distributed labels;
- Revamped Sony Music’s catalogue and promoted reissues;
- Created e-business and b2b synergy with key players;
- Created and directed Sony’s website—the first to sell music online in Brazil;
- Coordinated career management;
- Negotiated licensing Contracts;
- Worked closely with Miami office to create new opportunities in Brazil and Latin American Music Markets.
International Marketing/A&R Manager
Universal Music
Rio de Janeiro, Brazil
06.1996 - 04.1999
- Selected international repertoire for release in Brazil;
- Participated in creative brainstorming sessions to develop new ideas or improve existing ones;
- Produced marketing plans;
- Held daily contact with record executives and artist managers around the world;
- Promoted career development for International artists in Latin America;
- Masterminded radio and TV promotion ads;
- Created promotional tours for Universal's international cast, including locally video and music recordings;
- Produced musical spectacles;
- Created department's P&L.
Education
Bachelor of Arts - Marketing
Centro Universitário Da Cidade - UniverCidade
Rio De Janeiro, Brazil 06.1998 - 08.2002
Associate of Arts - Journalism
Santa Monica College
Santa Monica, CA 03.1993 - 06.1995
Skills
Live Events
Additional Information
· Seasoned Entertainment and Sports Professional, responsible for the first digital music distribution channel for Sony Music Brazil;
· A leader, responsible for the construction and roll out of a 2014 World Cup Stadium;
· Vast and solid understanding and knowledge of music history, recordings and contemporary trends;
· Former Record Business A&R/Marketing Executive;
· Extensive understanding of Business Planning and P&L;
· A very positive and energetic executive, with multitasking abilities, who excels at interpersonal relations and managing people;
· Complete knowledge of all digital and social media platforms, tech proficiency in all formats;
· CX and Hospitality Expert;
· World Traveler, speaks five languages; Wine & Dine Connoisseur.
· Very meticulous; Hands on problem solver.
Timeline
Managing Director
Misterflowers
02.2021 - Current
New Business Director
IMM Sports & Entertainment
10.2019 - 02.2021
CEO
Holding Beira-Rio - World Cup Soccer Stadium
05.2012 - 10.2019
Managing Director
Pepira Empreendimentos- Olympic Stadium
08.2010 - 05.2012
Managing Director
HSBC Arena - Olympic Venue
02.2008 - 08.2010
Executive Managing Director
BR Malls/In Mont Shopping Centers
02.2002 - 02.2008
Director of Strategic Marketing
Sony Music
Apr.1999 - May.2002
Bachelor of Arts - Marketing
Centro Universitário Da Cidade - UniverCidade
06.1998 - 08.2002
International Marketing/A&R Manager
Universal Music
06.1996 - 04.1999
Associate of Arts - Journalism
Santa Monica College
03.1993 - 06.1995