Marcelo R. Flores
Senior Executive
Hawthorne,CA
Summary
Experienced Senior Executive with a proven track in Music, Entertainment, Sports, Recreational Facilities and Services industries. Skilled in Live Events, Business Planning, Operations Management, Digital Marketing, Networking, Hospitality/CX and Sales. A strong business development leader, with profound understanding of Live Entertainment, cosmopolitan view on world affairs, and proficient in several languages.
Overview
26
26
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Managing Director
Misterflowers
Los Angeles, CA
02.2021 - Current
- Currently remotely engaged in start-up process for BEACON TELECOM, in Orlando, FL;
- Provides Entertainment Content for Beira-Rio Stadium ( Rolling Stones, Paul McCartney, The Who, Phil Collins, Elton John, Green Day and Roger Waters...);
- Consults in event operations, venues, facilities, procurement, F&B, ticketing and marketing;
- Liaises with Football Governing Bodies, FIFA, regional offices;
- Creates digital marketing campaigns and actions to generate social networking engagement for events;
- Holds direct contact with record labels and publishing companies;
- Liaises with artist managers and booking agencies, radio stations, record companies and online partners;
- Updates business processes, products and team makeups to generate more business opportunities and cater to audience needs.
New Business Director
IMM Sports & Entertainment
São Paulo, Brazil
10.2019 - 02.2021
- Creation and development of IMM’s music department;
- IMM is responsible in Brazil for events as Formula One, UFC, Cirque Du Soleil, PBR, ATP’s Rio Open, São Paulo Fashion Week and Taste of São Paulo;
- Masterminded creation of SPX FESTIVAL, proprietary 6-day event with Live Music and Streaming, Film, Immersive Art, Games and Technology, Talks and Meetings;
- Created festival’s line-up; booking of all live talent, live performances and digital entertainment content; marketing strategy; event setup; guest hospitality; event promotion; interactive app; social networking;
- Developed digital media opportunities and actions; live digital streaming, and served as liaison with major content streamers;
- Communicated directly with local and international music managers and artists; Held monthly meetings with stakeholders; budget and P&L creation and analysis; Translated statistics and risk evaluation.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
CEO
Holding Beira-Rio - World Cup Soccer Stadium
Porto Alegre, Brazil
05.2012 - 10.2019
- Developed project finance to build 2014 World Cup’s Beira-Rio Stadium Complex, in Porto Alegre, Brazil;
- Established foundational processes for business operations;
- Created and led working force, hosted 5 World Cup matches for FIFA and ran stadium after World Cup;
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels;
- Planned and executed all entertainment events, and provided its musical content, including talent booking and hiring;
- Negotiated contracts for all events, third-party clients, partners and suppliers for Stadium;
- Created and managed stadium’s internal radio station, curating its music content;
- Managed the company's P&L and business plan for the Holding, being the direct responsible for its NOI;
Managing Director
Pepira Empreendimentos- Olympic Stadium
Rio de Janeiro, Brazil
08.2010 - 05.2012
- Hired and Produced entertainment events for Nilton Santos Stadium, host of 2016 Olympic Games, and home to Botafogo's soccer matches;
- Managed all stadium aspects: ticketing, operation, facilities, access and control, F&B vendors, hospitality;
- Led working force, including third party facilities operators, and vendor selection;
- Created marketing and merchandising opportunities for sponsoring partners;
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing;
- Evaluated service contracts and collaborated with legal counsel on negotiated improvements;
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
Managing Director
HSBC Arena - Olympic Venue
Rio de Janeiro, Brazil
02.2008 - 08.2010
- Produced musical events for HSBC Arena, a 15,000 seats indoor arena, 2016 Rio de Janeiro Olympic Games venue;
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization;
- Planned and coordinated venue strategy, including ticketing, operation, facilities, event production, marketing;
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Hired and coached all third-party workers to roll out and run Arena, including operations, ticketing, facilities, hospitality and guest services;
- Upheld great standards of leadership for employees, consistently leading by example for best-in-class work.
Executive Managing Director
BR Malls/In Mont Shopping Centers
Rio de Janeiro, Brazil
02.2002 - 02.2008
- Launched quality assurance practices for each phase of development;
- Led change and transformation across business areas to deliver benefits and align company resources.
- Assessed current usage and future needs to determine expansion plans;
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions;
- Managed 110 workers when performing duties in line with local and national building codes inconstruction;
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Hired or Booked all Entertainment and Sports content;
- Produced 46 success events in one year, including a sold-out Basketball final that turned into a concert;
Director of Strategic Marketing
Sony Music
Rio de Janeiro, Brazil
Apr.1999 - May.2002
- Prospected and signed new talent;
- Created marketing plans;
- Signed deals with distributed labels;
- Revamped Sony Music’s catalogue and promoted reissues;
- Created e-business and b2b synergy with key players;
- Created and directed Sony’s website—the first to sell music online in Brazil;
- Coordinated career management;
- Negotiated licensing Contracts;
- Worked closely with Miami office to create new opportunities in Brazil and Latin American Music Markets.
International Marketing/A&R Manager
Universal Music
Rio de Janeiro, Brazil
06.1996 - 04.1999
- Selected international repertoire for release in Brazil;
- Participated in creative brainstorming sessions to develop new ideas or improve existing ones;
- Produced marketing plans;
- Held daily contact with record executives and artist managers around the world;
- Promoted career development for International artists in Latin America;
- Masterminded radio and TV promotion ads;
- Created promotional tours for Universal's international cast, including locally video and music recordings;
- Produced musical spectacles;
- Created department's P&L.
Education
Bachelor of Arts - Marketing
Centro Universitário Da Cidade - UniverCidade
Rio De Janeiro, Brazil 06.1998 - 08.2002
Associate of Arts - Journalism
Santa Monica College
Santa Monica, CA 03.1993 - 06.1995
Skills
Live Events
undefinedAdditional Information
· Seasoned Entertainment and Sports Professional, responsible for the first digital music distribution channel for Sony Music Brazil;
· A leader, responsible for the construction and roll out of a 2014 World Cup Stadium;
· Vast and solid understanding and knowledge of music history, recordings and contemporary trends;
· Former Record Business A&R/Marketing Executive;
· Extensive understanding of Business Planning and P&L;
· A very positive and energetic executive, with multitasking abilities, who excels at interpersonal relations and managing people;
· Complete knowledge of all digital and social media platforms, tech proficiency in all formats;
· CX and Hospitality Expert;
· World Traveler, speaks five languages; Wine & Dine Connoisseur.
· Very meticulous; Hands on problem solver.
Timeline
Managing Director
Misterflowers
02.2021 - Current
New Business Director
IMM Sports & Entertainment
10.2019 - 02.2021
CEO
Holding Beira-Rio - World Cup Soccer Stadium
05.2012 - 10.2019
Managing Director
Pepira Empreendimentos- Olympic Stadium
08.2010 - 05.2012
Managing Director
HSBC Arena - Olympic Venue
02.2008 - 08.2010
Executive Managing Director
BR Malls/In Mont Shopping Centers
02.2002 - 02.2008
Director of Strategic Marketing
Sony Music
Apr.1999 - May.2002
Bachelor of Arts - Marketing
Centro Universitário Da Cidade - UniverCidade
06.1998 - 08.2002
International Marketing/A&R Manager
Universal Music
06.1996 - 04.1999
Associate of Arts - Journalism
Santa Monica College
03.1993 - 06.1995
Similar Profiles
Joshua MeyerJoshua Meyer
Airline Customer Service Agent at Pacific AviationAirline Customer Service Agent at Pacific Aviation
Christian RodriguezChristian Rodriguez
Front Office Agent at Worldwide Flight ServicesFront Office Agent at Worldwide Flight Services
Dennise HernandezDennise Hernandez
Shift Supervisor at StarbucksShift Supervisor at Starbucks
Joshua LinaresJoshua Linares
Urban Greening Intern at Office of Climate Action and SustainabilityUrban Greening Intern at Office of Climate Action and Sustainability
Gary MaresGary Mares
Non-executive Director / Joint Managing Director / Managing Director at Rio Dorado LimitedNon-executive Director / Joint Managing Director / Managing Director at Rio Dorado Limited