Marcia Garcia
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
20
20
years of professional experience
2
2
Languages
Work History
General Laborer
Tyson Foods
08.2022 - 12.2023
- Improved worksite safety by consistently adhering to established protocols and regulations.
- Completed tasks efficiently for timely project completion within set deadlines.
- Increased productivity with effective communication and collaboration among team members.
- Demonstrated strong work ethic, completing physically demanding tasks under varying conditions.
- Maintained clean and organized worksites, minimizing hazards and promoting a safe working environment.
- Enhanced team morale through positive attitude, mutual support, and fostering a collaborative atmosphere during challenging projects.
- Adapted quickly to new tasks or changes in project scope, demonstrating flexibility in skillset and problem-solving abilities.
Admission and Marketing Director
Neo Esthethique European Institute
04.2014 - 11.2019
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Directed trade show participation, maximizing exposure for company products and services.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Streamlined internal processes to improve efficiency within the marketing department.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Mentored junior team members, fostering professional development within the organization.
Director of Admissions and Marketing
Professional Technical Institution
04.2007 - 07.2013
- Ad Media Clipping
- Supervise and prepare press releases, create online business strategies and implementation of a new special project of image
- Maintenance of website and social network
- Monitor students admissions
- Coordinate weekly sales with representatives
- Development of Marketing Plans enrollment
- Hire, train and supervise sales staff
- Development and implementation of advertising promotional campaigns in different media
- Create an Institutional Image and implementation of brand
- Coordination and organization of activities to impact prospective customers
- Proposal Development
- Developing contacts and collaborative agreements
- Contribute directly to the retention plan and institutional accreditation process
- Conflict Resolution
- Economic Assistance.
- Increased enrollment rates by developing and implementing strategic recruitment initiatives.
- Improved student retention through proactive communication and targeted support programs.
- Streamlined the admissions process for efficiency, resulting in faster response times for prospective students.
- Managed a diverse team of admissions professionals, fostering a collaborative work environment focused on achieving departmental goals.
- Established strong relationships with high schools and community colleges to promote the institution''s programs and attract potential applicants.
- Evaluated applicant qualifications and assessed their potential fit within the institution, ensuring a diverse and talented student body.
- Led training sessions for staff on best practices in admissions processes, enhancing consistency among team members.
- Oversaw budget management for the admissions department, utilizing resources effectively while maintaining fiscal responsibility.
- Collaborated with marketing teams to create compelling promotional materials that showcased the unique qualities of the institution.
- Implemented data-driven decision-making strategies to optimize recruitment tactics and improve overall results.
- Conducted regular evaluation of admission policies and procedures, making necessary adjustments to maintain alignment with institutional objectives.
- Served as a liaison between prospective students, families, faculty, and administration throughout the admissions process, facilitating seamless communication among all parties involved.
Education
MBA -
University of Phoenix
Guaynabo, P.R.BA -
Interamerican University
Arecibo, P.R.Skills
- Safety Awareness
- Team Collaboration
- Time Management
- Attention to Detail
- Punctual and Reliable
- Brand Management
- Customer Relationship Management
- Business Planning
- Social Media Marketing
- Sales and Marketing
- Staff Management
- Productivity Performance
Continuing Education
- Powerful Sales Closings
- Sales and Marketing of Educational Services
- Walking in my shoes (Disabled)
- How to create a Business Plan
- Effective Supervision
- Different Aspects of Violence
- Sales Strategies
- Microsoft Cloud
- How to maintain a high morale of your team
Languages
Spanish
Full Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
General Laborer
Tyson Foods
08.2022 - 12.2023
Admission and Marketing Director
Neo Esthethique European Institute
04.2014 - 11.2019
Director of Admissions and Marketing
Professional Technical Institution
04.2007 - 07.2013
MBA -
University of Phoenix
BA -
Interamerican University