Marcia Trask

Marketing leader responsible for annual planning and GTM integrated campaign strategy and execution. Led campaign and content teams, creative services, and revenue marketing.

• Led adoption of new campaign model within marketing and drove coaching, training, and change management efforts.
• Achieved 100% of campaign opportunity goals and drove 60% of total pipeline (vs. goal of 40%).
• Represented Integrate as primary speaker at webinars, external conferences, field events, client workshops, and customer advisory board meetings and executive dinners.
• Designed and facilitated custom “Precision Demand Marketing” workshops for Integrate clients and prospects to advance deals and allow customers to gain maximum value from the Integrate platform.

Developed research and provided advisory services to Forrester clients. Key responsibilities included data collection and analysis, research development, thought leadership content creation, client advisory, consulting engagements, marketing and sales support.

• Developed original research content in marketing planning and investment (revenue and annual planning), process design and process methodologies (e.g., Lean, Agile), change management, campaign design and deployment, revenue operations, and marketing technology. Primary author on 25+ published reports, tools and templates.
• Delivered on client requests including annual and campaign plan development and review, business process design and review, agile marketing coaching, and center of excellence/shared services teams' work intake and capacity planning.
• Content developer and speaker at Forrester B2B Summit events in North America, EMEA and APAC.
• Wrote evaluative research on marketing resource management (MRM) technology offerings and supported vendors through speaking opportunities and client technology evaluations.

Senior independent contributor on the Marketing Strategy & Operations team. Drove alignment across annual planning and business review cycles, global brand platform and campaign development, marketing performance reporting, and M&A integration.

• Planned and project managed the marketing annual planning process including a global planning calendar, the marketing planning kick-off, global campaign themes, planning templates, technology roadmap creation, plan reviews & interlock working sessions, and annual budget.
• Drove ongoing marketing integration with acquired company Adaptive Insights, including the development of global brand recommendations with Ogilvy Group.
• Acted as Marketing sponsor for company adoption of OKR goal system. Reported monthly on CMO OKRs, represented marketing in cross-functional meetings, and provided employee OKR coaching.
• Developed inaugural Marketing New Hire Onboarding program to address issues from hiring at scale. Program to include informational resource, training, and mentoring/cultural elements to enhance new hire productivity.

Marketing leader and CMO chief of staff responsible for core operations of the marketing team. Accountable for the execution of strategic initiatives and projects to support team development, and alignment and execution of the annual plan.

• Managed marketing's internal annual cadence across team meetings, quarterly business reviews, and annual planning and strategy cycles. Developed marketing read-outs for company QBRs, all-hands meetings, and board meetings.
• Initiated and drove Marketing/GTM GDPR compliance project (within 10-week timeframe) and trained marketing staff on system and process changes for GDPR compliance.
• Owned marketing OKR process and measurement and reporting roadmap. Developed initial CMO dashboard.
• Coordinated budget management between marketing leadership, finance and business planning to ensure operational accountability. Implemented global marketing budget management tool and led budget owner user training for FY20 global rollout.
• Led Marketing 2020 org design project which resulted in new org structure and complete functional team service catalogues, as well as identification of skills gaps and priority hires.

Provided advisory services to SiriusDecisions marketing executive, emerging growth, and marketing operations clients. Key responsibilities include data collection, research development, thought leadership content creation, client inquiry, benchmarking delivery, and workshop/consulting engagements.

• Developed frameworks, models and original research in marketing strategy, annual planning and investment; marketing transformation and change management; campaign design and deployment; marketing contribution and accountability; marketing enablement; organizational design and resource allocation; cross-functional alignment and change management; and marketing technology. Primary author on 50+ research papers.
• Supported company and service-specific NCVI and client retention/renewal targets. Personally accountable for $2M+ in annual revenue across CMO and Marketing Leadership Services.
• Delivered on client requests including organizational design sessions, annual and campaign plan development and review, marketing competency mapping, marketing dashboard reviews, and marketing staff training sessions.
• Created 30+ client-facing tools and templates to operationalize B2B marketing best practices, and developed content for SiriusDecisions Learning Pathways® courses.
• Enabled sales through training and client-facing materials; design and delivery of target audience roundtables, forums, and executive events; and in-person client/prospect meetings.

Owned marketing campaign development to generate and nurture outbound and inbound leads. Partnered with sales to maximize and support funnel management. Responsible for leading, planning, developing and implementing standardized metrics, processes and systems to enable the marketing organization to operate efficiently and effectively.

• Drove marketing process improvement, including deployment of production management system. Owned marketing automation system (Marketo), database management and integration with Salesforce.
• Launched sales alignment projects including simplified lead scoring and automated SDR email process.
• Partnered with sales and product marketing to drive creation and execution of targeted campaigns. Successfully re-launched bi-weekly prospect newsletter and launched welcome nurture email
  campaign which drove acquisition of over 5000 net new prospects.