Accomplished public relations executive with expert understanding of business needs, public perception and media practices. Helps companies and high profile individuals control narrative with strategic communications approaches. Persuasive, articulate relationship-builder, communicator in public relations field known for high productivity and efficient task completion. Skilled in crisis management, media relations, and brand strategy development. Excels at interpersonal communication, leadership, and adaptability to drive successful campaigns and build strong relationships with stakeholders.
Hi, I’m
Marcia “Marcy” Martinez
Communications Executive
Harlingen,TX
Summary
Overview
24
years of professional experience
Work History
Harlingen Consolidated Independent School DistrictHarlingen, Texas
Executive Director of Public Relations/Student Outreach/Student Events
05.2023 - Current
Job overview
- School district administrator leading a team of 13 personnel
- Supervises daily advertising, marketing, social media, public relations, and student outreach efforts for a school district with 3,000 employees and 17,000 students
- Serving as spokesperson for the school district and Superintendent of Schools
- Member of the Superindent’s Senior Team which works closely with the superintendent on day-to-day decisions for staff and students
- Organized the district’s first press conference for a new Guardian Program and new Aviation Program with all local media in attendance
- Created a team for live streaming sports events in the district
- Created a new slogan and marketing campaign for the district to help recruit and retain students and staff
- Served as liaison between the school district and the education foundation
- Served as Master of Ceremonies for all district events, community-school events, and Facebook live events
- Supervisor for the Media and Communications Academy where high school students take classes in audio/visual recording, producing, and graphic arts
- Created a press room for press conferences during emergency situations
- Created a district wide emergency communications plan
- Organized the monthly recognitions for school board meetings
DHR HealthEdinburg and Brownsville
Director of Public Relations/Corporate Communications
08.2020 - 05.2023
Job overview
- Developed and maintained company's corporate image and identity
- Produced and starred in videos for commercials and social media that promoted the hospital and staff
- Directed activities of external agencies, establishments, or departments in development and implementation of communication strategies and information programs
- Facilitated consumer relations and relationship between parts of company, such as managers and employees
- Determined best way to communicate publicity information and developed and implemented communication plan
- Wrote interesting and effective press releases, prepared information for media kits and developed and maintained company internet and intranet web pages
- Hosted Facebook Live interviews with physicians on various health topics garnering thousands of views on the DHR Health social media platforms
- Served as the spokesperson for the largest hospital system in the Rio Grande Valley
- Coordinated large press conferences for hospital announcements including Level 1 Trauma Center featuring Governor Greg Abbott, First Domino Paired Transplant in the RGV, COVID Vaccine Clinic at DHR Health
- All gained media coverage and included live shots on Good Morning America, CBS News, ABC News, and World News Tonight
- Drafted speeches for company executives and arranged interviews at least 5 times a week with media
- Pitched health stories daily to locally media leading to front page features on The Monitor, Valley Morning Star, The Brownsville Herald and live and taped interviews that were seen locally and nationally
- Developed, implemented, and maintained crisis communication plans including COVID patient counts, hospital preparedness, employee response, and vaccine plans
- Managed in-house communication courses with physicians which included best practices for media interviews
- Managed special events, sponsorship of races, parties introducing monthly health observances and hospital awards and certifications, and other activities to gain public attention through media
- Established and maintained effective working relationships with clients, government officials and media representatives to develop new business opportunities
- Assigned, supervised, and reviewed activities of social media and creative department
- Edited promotional publications, such as brochures and newspaper ads
South Texas Health SystemEdinburg, McAllen, Mission, Weslaco
System Manager of Public Relations and Community Engagement
09.2017 - 08.2020
Job overview
- Collaborated with departmental leaders to establish organizational goals, strategic plans, and objectives to promote hospitals
- Generated media coverage for McAllen Medical Center, Edinburg Children's Hospital, McAllen Heart Hospital, STHS Women's Hospital, Edinburg Regional Medical Center and 6 freestanding emergency departments all under South Texas Health System
- Created physician/administrator media opportunities daily to promote the hospitals and services available
- Evaluated advertising and promotion programs for compatibility with public relations efforts
- Drafted speeches for company executives
- Organized large press conferences including Level II Trauma Center announcement at McAllen Medical Center
- Developed, implemented, and maintained crisis communication plans
- Wrote interesting and effective press releases, prepared information for media kits and developed and maintained company internet and social media pages
- Developed and maintained company's corporate image and identity
- Observed and reported on social, economic, and political trends that affected employers
CBS4 News -KGBT TVHarlingen
Television News Anchor
07.2001 - 08.2017
Job overview
- Served as main anchor for morning, noon, then 5,6 and 10 pm newscasts over a 16-year career
- Hosted and emceed events as a celebrity guest representing the news station
- Presented live or recorded commentary via broadcast media
- Transmitted news stories and reported information from remote locations including President George W
- Bush RGV visit, Hillary Clinton's campaign event in Brownsville, Hurricane Dolly, and Operation Iraqi Freedom funerals of valley service members
- Examined news items of local, national, and international significance to determine topics to address
- Reviewed written, audio, or video copy and corrected errors in prescribed editorial style and formatting guidelines
- Analyzed and interpreted news and information received from various sources to broadcast information to produce 30-minute newscasts for daily news
- Worked as a multimedia journalist daily which included shooting video, editing, and creating daily news packages while preparing to anchor three evening newscasts
- Spoke to local school children at career fairs and served as commencement speaker for Texas A&M University Kingsville, IDEA Academy, several Harlingen CISD elementary and junior high schools, La Villa and Progreso High School graduations
- Established and maintained relationships with individuals who were credible sources of information
- Investigated/broke news developments, such as disasters, crimes, and human-interest stories
- Reported on specialized fields, topics, and industries
Education
Texas A&M UniversityKingsville, TX
Bachelor Of Arts (B.A.) from Communications
05.2000
University Overview
Skills
- Social Media Marketing
- Digital Marketing
- Event Planning
- Communications Strategies
- Pitching Media
- Writing Releases
- Event Publicity
- PR Strategy
- Community Outreach
- Crisis Communications
- External/Internal Communications
- Media Monitoring
- Corporate Communications
- Crisis communication
- Social media management
- Public speaking
- Event planning
- Press release writing
- Media relations
- Brand management
- Stakeholder engagement
- Strategic planning
- Project management
- Team leadership
- Content creation
- Data analysis
- Community outreach
- Relationship building
- Attention to detail
- Business intelligence
- Interpersonal skills
- Corporate social responsibility
- Training and development
- Strategic business planning
- Complex Problem-solving
- Executive leadership
- Market analysis
- Board collaboration
- Teamwork and collaboration
- Problem-solving aptitude
- Budgeting and forecasting
- Stakeholder management
- Client services
- Active listening
- Team building
- Program management
- Outreach programs
- Adaptability and flexibility
- Performance feedback
- Communications strategy
- Expectation management
- Innovative and visionary
- Articulate communication
- Growth management
- Fundraising
- Industry partnership development
- MIssion and vision
- People and culture
- Client relationship building
- Education
- Employee engagement
- Strategic planning and execution
- New business development
- Client engagement
- Reliability
- Balanced work ethic
- Analytical and critical thinker
- Financial management
- Competitive analysis
- Relationship and team building
- Data interpretation
- Approachable leader
- Goal setting
- Employee coaching
- Analytical skills
- Quality control
References
References
- Marissa Castaneda, Senior Executive Vice President, DHR Health, (956) 929-3837, m.castaneda@dhr-rgv.com
- Carlos Palacio, MD, Trauma Surgeon, STHS McAllen, (832) 433-5449, chplmd@gmail.com
- Dina Herrera Garza, News Anchor, KRGV TV, (956) 907-5444, dina@krgv.com
- Mireya Villarreal, Network News Reporter, ABC News, (469) 401-3109, mireyamvillarreal@gmail.com
Personal Information
Personal Information
Title: Communications AdministratorTimeline
Executive Director of Public Relations/Student Outreach/Student Events
Harlingen Consolidated Independent School District
05.2023 - Current
Director of Public Relations/Corporate Communications
DHR Health
08.2020 - 05.2023
System Manager of Public Relations and Community Engagement
South Texas Health System
09.2017 - 08.2020
Television News Anchor
CBS4 News -KGBT TV
07.2001 - 08.2017
Texas A&M University
Bachelor Of Arts (B.A.) from Communications
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