Marcie McDowell
Simsbury,CT
Summary
Dynamic professional with a proven track record in educational assistance and customer relationship marketing, notably at New Price Retail. Excelled in enhancing student support and executing Australia's largest national loyalty program, increasing customer lifetime value by 75%. Skilled in effective communication and data collection, demonstrating a strong ability to foster positive relationships and drive business growth.
Overview
26
26
years of professional experience
Work History
Paraprofessional
Simsbury Public Schools
08.2024 - Current
- Oversaw students in classroom and common areas to monitor, enforce rules, and support lead teacher.
- Improved classroom management by assisting teachers.
- Supervised students during non-instructional periods such as lunch, recess,and assemblies, ensuring safety at all times.
- Enhanced student support by delivering one-on-one and small group assistance in various subjects.
- Fostered a positive learning environment by establishing strong rapport with students, parents, and faculty members.
- Assisted classroom teacher in supervising snack time and indoor and outdoor play.
Customer Service Representative
Burn Boot Camp
09.2022 - 09.2023
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Responded to customer requests for products, services, and company information.
Business Development Coordinator
Pineapple Prose Copywriting
03.2018 - 02.2021
- Collaborated with cross-functional teams to develop innovative strategies for business growth.
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Managed a portfolio of existing clients, consistently exceeding sales targets and maintaining high levels of client satisfaction.
- Prepared and distributed copywriting to relevant Agent.
Customer Intelligence Coordinator
Playground, An Intrawest Company
02.2005 - 01.2007
- Provided strategic reporting to identify target market for resort specific projects.
- Managed the customer profile database; provided recommendations for best use of database that meets target market as defined.
- Provided regular reporting and recommendations throughout entire project.
- Regularly audited the customer database to ensure quality assurance is achieved at all points of data collection.
- Prepared list compilation, including working with list brokers to ensure successful implementation of marketing programs.
- Regularly worked with Prizm and PSYTE Cluster analysis.
- Successfully managed resort-wide traditional and electronic direct mail programs.
- Maintained and monitored Privacy Policy to ensure compliance across the resort.
- Provided training to sales & non-sales staff on accurate capturing of customer information for reporting effectiveness.
Customer Relationship Marketer
New Price Retail
02.2003 - 06.2004
- Successfully managed and executed Australia’s largest National loyalty program. Assisted with corporate branding guidelines including all elements of creative standards, design specifications, production and quality standards.
- Responsible for customer development programs; increased customer lifetime value by 75%.
- Developed and managed all targeted communications, both Nationally and franchise level; obtained response rates as high as 65%.
- Pioneered SMS and email marketing as marketing channel for two large retail brands.
- Implemented data analysis initiatives including campaigns for reactivation, acquisition and retention marketing initiatives.
- Assisted VP, Marketing with preparation of both Corporate and Brand specific press releases.
- Successfully introduced database-marketing tools including Micro-Segmentation based on RFM values, Mosaic, Collector Hierarchy, CCD, DPID postcode analysis, Map Information, Geographical Psychological and Demographical pinpoint marketing tools.
- Increased third-party supplier participation in loyalty programs by 200%.
- Recruited and supervised full service contact center for several major retail brands.
- Maintained marketing budgets for four retail brands which consistently came in under target.
Senior Consultant
Gaming Consultants International
02.1999 - 02.2002
- Created company website and marketing initiatives encompassing continuous improvement and enhancement, creative controls, legalities, statistics, email marketing and promotional campaigns.
- Assisted project team with introduction of route gaming operations, the first in the State.
- Opened three Internet casinos in legalized jurisdictions outside the United States.
- Prepared operating procedures and policies for several casino projects.
- Provided efficient marketing services to aid maximization of financial investment and capital outlay.
- Worked closely with IT, Finance and Administration to ensure systems and accounting procedures adhered in all areas of cost containment and recoveries.
Education
Certificate III Fitness Instructor, Certificate IV - Fitness
Australian Institue of Fitness
Melbourne, Australia02-2014
Bachelor of Arts - Mass Communications And Marketing
Westfield State University
Westfield, MA06-1994
Skills
- Effective communication
- Teacher support
- Data collection
- Patient
- Classroom support
- CPR and first aid
- Teacher support and collaboration
- Supervising student activities
- Educational assistance
- Helping students with special needs
- Small group and individual assistance
Accomplishments
Effectively managed Committees for gymnastics clubs in Melbourne, Australia
Timeline
Paraprofessional
Simsbury Public Schools
08.2024 - Current
Customer Service Representative
Burn Boot Camp
09.2022 - 09.2023
Business Development Coordinator
Pineapple Prose Copywriting
03.2018 - 02.2021
Customer Intelligence Coordinator
Playground, An Intrawest Company
02.2005 - 01.2007
Customer Relationship Marketer
New Price Retail
02.2003 - 06.2004
Senior Consultant
Gaming Consultants International
02.1999 - 02.2002
Certificate III Fitness Instructor, Certificate IV - Fitness
Australian Institue of Fitness
Bachelor of Arts - Mass Communications And Marketing
Westfield State University
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