Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Marcin Kuruc

Chicago,IL

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

6
6
years of professional experience

Work History

SEM Specialist

Lessing Flynn (Upwork)
02.2023 - Current
  • Researched and plugged in matched keywords into Google Ads and Bing Ads search campaigns
  • Optimized Google and Bing Ads campaigns by adding business logo, images, dynamic images, site links, call outs, and structured snippets.
  • Created insert keyword search ads and dynamic search ads which lowered the CPAs by over 15%.

Digital Marketing Specialist

Autocar Parts LLC
04.2022 - 09.2022
  • Managed 10s of thousands of dollars a month on Google Ads, Facebook, and Instagram Ads
  • Created new and managed existing campaigns on Google Ads, Facebook, and Instagram Ads
  • Created SEO content on Magento CMS website and used landing pages for SEM campaigns
  • Added and modified product listings on Google Merchant Center.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.
  • Created PPC reports and presented them to the upper management with strategies to improve on KPIs through optimization tactics.

Digital Media Analyst

LQ Digital
03.2021 - 12.2021
  • Created SEM daily, weekly, and monthly reports using Microsoft Excel and Tableau
  • Weekly keyword research for adding matched keywords and negative keywords for LQ Digital clients
  • Created and modified Google Ads campaigns in order to improve on ROAS, AOV, CVR, and CPA for 7 clients.
  • Participated in weekly zoom calls with 7 clients to go over the performance of PPC and optimization goals.
  • Discovered SEM trends, patterns, and outliers in the data using Excel and Tableau.

Digital Marketing Specialist

Feldco Windows, Siding and Doors
05.2018 - 03.2021
  • Edited and wrote 100's of content articles on WordPress and created highly effective SEO strategy that improved organic traffic by over 100,000 organic traffic visitors
  • Managed over $5 million of dollars on Google Ads, Bing Ads, Facebook Ads, and Instagram Ads a year.
  • Designed and developed email content and promo campaigns for Feldco and subsidiary companies.
  • Created and designed Feldco landing pages and Feldco Roofing pages using HTML, CSS, and JS
  • Responsible for starting and expanding new campaigns on Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and YouTube Ads.
  • Trained and managed new hires and interns on SEO, PPC, SEM, Email Marketing, and Content Marketing so they can learn and help Feldco grow online.

Education

Masters of Business Administration (M.B.A) -

Governors State University
University Park, IL
05.2017

Bachelor of Business Administration (B.B.A) -

Governors State University
University Park, IL
05.2015

Skills

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Google Analytics 4
  • Google Data Studio
  • SEMrush
  • Google Ads & Bing Ads
  • Facebook Ads & Instagram Ads
  • WordPress, Magento, and Shopify (CMS)
  • Tableau
  • Google Tag Manager
  • Email Marketing
  • Communications

Languages

English
Native or Bilingual
Polish
Native or Bilingual

Timeline

SEM Specialist

Lessing Flynn (Upwork)
02.2023 - Current

Digital Marketing Specialist

Autocar Parts LLC
04.2022 - 09.2022

Digital Media Analyst

LQ Digital
03.2021 - 12.2021

Digital Marketing Specialist

Feldco Windows, Siding and Doors
05.2018 - 03.2021

Masters of Business Administration (M.B.A) -

Governors State University

Bachelor of Business Administration (B.B.A) -

Governors State University

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Marcin Kuruc