Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Marco Jauregui

Marco Jauregui

MBA, MSc Marketing
Gainesville,VA

Summary

Accomplished, balanced, caring, creative, and outcome-oriented Sales Leader. Manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit and revenue targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Highly effective mentor and coach, driven to assess individual and group performance to implement improvements and set goals.

Overview

23
23
years of professional experience
8
8
years of post-secondary education
2
2
Certifications
3
3
Languages

Work History

Sales Manager, Peru & Bolivia

American Airlines
Lima, Peru
08.2014 - 05.2020
  • Head of American Airlines commercial operation reporting to Regional Sales Director for South-America.
  • Successfully lead team of 25+ AMs, SDRs and Service Representatives in achievement of record sales levels (55 M USD+/year).
  • Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
  • Implemented best-in-class account management practices and CRM systems (Salesforce.com, MS Dynamics).
  • Established and cultivated solid business relationships with new or existing customers, significantly increasing number of high-quality local corporate clients.
  • Recruited and hired top-level talent to add value and expertise to sales department.
  • Successfully implemented incentive program for employees and share-based incentive programs for travel agencies, reaching record-breaking market share results.
  • Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
  • Had significant role in implementation of variety of interdepartmental projects, from service initiatives to relocation of offices, achieving cost savings and improvements in satisfaction levels of customers and employees.

Country Sales Manager, Bolivia

American Airlines
La Paz, Bolivia
02.2005 - 07.2014
  • Owned all aspects of sales planning, development and team and account management, generating 15 M USD+ POS revenue/year.
  • Integrated new strategies to expand direct business operations and negotiated commercial agreements with local air carriers.
  • Encouraged cross-selling of additional products and services through successful relationship-building initiatives.
  • Orchestrated successful promotional strategies, boosting revenue with inter-annual gains ranging from 6% to15%.
  • Introduced and positioned company's website in market, taking it to17% participation of total country volume (top fifth in Latin America).
  • Engaged in product training, demonstrations and other miscellaneous initiatives to raise awareness in travel agent community.
  • Led company efforts in several corporate responsibility and charitable activities, in support of noble causes as treatment of children in US hospitals, and implementation of in-country medical missions.

Interim Sales Manager, Chile

American Airlines
Santiago, Chile
08.2013 - 02.2014
  • Maintained AA's leadership position in market during period of profound organizational changes
  • Conducted team meetings to reinforce goals and objectives.
  • Led account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Closed 2013 with record sales volume of 90 M USD.

Commercial Manager

Fabrica La Estrella
La Paz
06.2004 - 01.2005
  • Responsible for commercialization of portfolio consumer products in categories of pasta, candies and snacks, achieving double digit sales increase in 2004.
  • Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
  • Launched private label of pastas for Bolivian leading super-market chain.

Business Consultant and Project Office Manager

ADDvisory Group
Santa Cruz, Bolivia
11.2002 - 10.2003
  • Main responsible of multidisciplinary team o in successful implementation of large-scale digital transformation project at Chaco Oil Company (BP Bolivia).
  • Sourced, vetted and managed vendors needed to accomplish project goals.
  • Verified quality of deliverables and conformance to specifications before submitting to clients.
  • Maintained open communication by presenting regular updates on project status to customers.
  • Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
  • Used coordination and planning skills to achieve results according to schedule.
  • Engaged in prospecting activities and increased client base of ADDvisory Group in city of Santa Cruz.

Business Consultant

Self Employed
Mexico City, Mexico
04.2002 - 10.2002
  • Provided personalized consulting in areas of strategy and relationship marketing, to small and medium businesses in Mexico City area.
  • Identified key products, services and customers and used data to deliver innovative sales and marketing solutions using various tools and resources.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help companies evolve and grow.

Account Manager, Public Sector

IBM Bolivia
La Paz, Bolivia
05.2000 - 11.2000
  • Managed IBM’s relationships with clients and institutions belonging to public sector.
  • Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.

Product Manager

Zeneca Mexicana
Mexico City
07.1998 - 11.1999
  • Managed financial and commercial performance of portfolio of chemical products in Mexico, focusing in areas of public health and urban pest control.

Marketing Coordinator

Companex Bolivia
La Paz, Bolivia
02.1993 - 07.1996
  • Responsible for planning and execution of promotional activities in support of introduction of several brands of consumer products in Bolivian market, including vast portfolio owned by Procter & Gamble.

Education

Master of Science - Marketing

ITESM, EGADE Business School
Monterrey, Mexico
01.2001 - 04.2002

MBA -

ITESM, EGADE Business School
Monterrey, Mexico
09.1996 - 10.1998

Bachelor of Science - Communication Sciences

Monterrey Institute of Technology
Monterrey, Mexico
08.1988 - 12.1992

Skills

Team leadership

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Certification

CPSL - Certified Professional Sales Leader

Timeline

CPSP - Certified Professional Sales Person

10-2022

CPSL - Certified Professional Sales Leader

12-2021

Sales Manager, Peru & Bolivia

American Airlines
08.2014 - 05.2020

Interim Sales Manager, Chile

American Airlines
08.2013 - 02.2014

Country Sales Manager, Bolivia

American Airlines
02.2005 - 07.2014

Commercial Manager

Fabrica La Estrella
06.2004 - 01.2005

Business Consultant and Project Office Manager

ADDvisory Group
11.2002 - 10.2003

Business Consultant

Self Employed
04.2002 - 10.2002

Master of Science - Marketing

ITESM, EGADE Business School
01.2001 - 04.2002

Account Manager, Public Sector

IBM Bolivia
05.2000 - 11.2000

Product Manager

Zeneca Mexicana
07.1998 - 11.1999

MBA -

ITESM, EGADE Business School
09.1996 - 10.1998

Marketing Coordinator

Companex Bolivia
02.1993 - 07.1996

Bachelor of Science - Communication Sciences

Monterrey Institute of Technology
08.1988 - 12.1992

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Marco JaureguiMBA, MSc Marketing