Marco LAZCANO
Arlington Heights,IL
Summary
Dynamic leader with a proven track record at KLASS TIME LTD, adept in sales strategy development and market analysis. Excelled in boosting sales through innovative team training and customer segmentation, enhancing team performance by 40%. Skilled in sales team oversight and fostering customer relationships, demonstrating exceptional analytical and interpersonal abilities.
Overview
10
10
years of professional experience
Work History
Sales Supervisor
KLASS TIME LTD
Chicago, Illinois
01.2023 - Current
- Identified new markets for penetration by carefully researching potential customers' buying habits.
- Conducted market research and reported on competitors.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Connected with customers to provide assistance and collect feedback to optimize operations.
- Directed and supervised staff performance.
- Coached staff on strategies to enhance performance and improve customer relations.
- Analyzed sales data to identify trends and adjust strategies accordingly.
- Motivated sales professionals by delivering positive reinforcement and constructive feedback.
- Collaborated with management and executives and made strategy recommendations based on insights into sales operations.
- Developed and implemented sales strategies to increase customer base.
- Promoted culture of customer focus, product knowledge and production solutions to build loyal customer base.
- Recruited and trained new employees to meet job requirements.
- Identified key areas within store where merchandise displays needed to be fixed and items required restocking.
- Conducted in-depth research on competitor trends, products and services.
- Mentored employees in management of complicated sales, complex issues and difficult customers.
- Identified appropriate solutions to minimize issues and quickly solve problems.
- Coordinated with other departments to ensure smooth workflow.
- Created monthly reports on regional sales performance and presented to upper management.
- Attended trade shows, conferences, and other events as a representative of the company's brand.
- Planned and directed floor merchandising and display building to keep stock presentable and engaging to customers.
- Exceeded targeted goals and quotas through upselling and strategic customer cultivation.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Collaborated with company departments to guarantee cohesive branding and strategic product placement.
- Delegated work to staff, setting priorities and goals.
- Exceeded customer satisfaction by finding creative solutions to problems.
Retail Territory Manager
bp
Guadalajara, Jalisco
06.2020 - 12.2022
- Developed budget plans for sales activities and monitored expenditure.
- Negotiated pricing, terms, and implementation dates.
- Provided training and support to team members on product knowledge, sales techniques, and customer service best practices.
- Maintained accurate records of all sales activities including orders placed, invoices issued, payments received.
- Established clear communication channels with team members to ensure alignment of sales objectives.
- Developed sales plans designed to achieve revenue targets and business objectives.
- Monitored competitor activities in the region to ensure competitive advantage.
- Coordinated trade shows and other promotional events to raise brand awareness in the territory.
- Established relationships with key customers, vendors, and distributors in the area.
- Participated in trade shows and industry events to represent the company and gather market insights.
- Conducted market research to determine customer needs and preferences within the region.
- Increased territory sales by implementing strategic market penetration techniques.
- Designed impactful visual presentations to align with product promotion strategy.
- Led training sessions for sales representatives to enhance product knowledge and sales techniques.
- Analyzed territory to identify and negotiate contracts with new retail customer opportunities.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Devised territory sales plans to exceed revenue and market penetration goals.
- Conducted comprehensive market analysis to identify new business opportunities.
- Resolved customer complaints regarding sales and service.
- Provided feedback on product performance from customers in order to inform product development decisions.
- Gained market share in new sales performance through aggressive team training.
- Collaborated with marketing team to develop promotional materials suitable for the territory.
- Prepared detailed reports analyzing regional market conditions and progress toward goals.
- Created presentations for potential customers highlighting products' features and benefits.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Implemented CRM strategies to improve customer engagement and retention.
- Maintained direct personal contact with all assigned accounts and fostered relations with new ones.
- Analyzed customer feedback surveys to improve customer satisfaction levels.
- Analyzed sales data to identify trends and areas for improvement.
- Developed and executed sales plans tailored to regional characteristics.
- Negotiated contracts and agreements with key clients to secure long-term business relationships.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Sales Leader
Klass Company
Guadalajara, Jalisco
02.2017 - 06.2020
- Empowered team to exceed sales quotas through regular training, effective coaching and close mentoring.
- Made outbound sales calls to contact prospective leads, using effective communication skills.
- Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
- Monitored performance of sales team members against set targets, providing feedback as needed.
- Analyzed market trends and identified potential opportunities for business growth.
- Assisted with budgeting process by identifying key cost drivers related to sales operations.
- Reset store displays for special events and seasonal merchandise changes.
- Created and maintained customer relationships through regular follow-up activities.
- Developed and implemented sales strategies to increase revenue growth.
- Listened to customer needs to identify and recommend best products and services.
- Exceeded department expectations for productivity and accuracy levels.
- Coordinated with logistics teams to ensure timely delivery of products to customers.
- Produced sales documents, finalized deals and filed records.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Head of Market Intelligence and Sales
Klass Company
Mexico, Ciudad De Mexico
03.2015 - 02.2017
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Identified needs of customers promptly and efficiently.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Utilized various software and tools to streamline processes and optimize performance.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Achieved cost-savings by developing functional solutions to problems.
- Provided technical support for existing reports, dashboards or other tools.
- Conducted competitive analysis to understand competitors' products, pricing, marketing strategies, distribution channels and customer bases.
- Created and designed business intelligence databases, spreadsheets or outputs.
- Analyzed competitive market strategies through related product, market or share trends.
- Created reports summarizing market intelligence findings for senior management teams.
- Synthesized current business intelligence or trend data to support recommendations for action.
- Provided support during product launches by leveraging external sources such as blogs or influencers who could help promote products and services.
- Managed diverse projects for data capture, storage and forecast analysis.
- Analyzed financial statements of competitors to monitor their performance in the marketplace.
- Worked closely with sales teams to provide targeted insights into target markets that would enable them to better engage prospects.
- Identified opportunities for new product development based on customer feedback and research results.
- Collaborated with cross-functional teams to develop go-to-market plans that incorporated insights from market intelligence research.
- Built relationships with external vendors such as research firms to access additional resources for gathering market intelligence information.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Education
Collage Degree - Marketing Management And Research
Universidad Marista De Guadalajara
Guadalajara, Jalisco02-2013
Skills
- Sales team assistance
- Sales team oversight
- Goals and performance
- Report writing and budgeting
- Sales enablement
- Store appearance and merchandising
- Market analysis
- Operations
- Sales analysis
- Team building
- Customer feedback analysis
- Territory management
- Sales strategy development
- Analyzing data
- Objection handling
- Tracking sales metrics
- Customer segmentation
- Competitor analysis
- Sales training
Affiliations
.Market Research
.Neuromarketing
.Market Segmentation
.Business Intelligence
.Advertising
.Financials
.Logistics
Languages
Spanish
Native/ Bilingual
English
Professional
About Me
The experience that I obtained
in these years has made me a
qualified person and committed to
my profession.
I like to observe the different
people's behaviors
and their contrasts, listen,
analyze and know what are the
motivators that influence them
and thus provide valuable information.
Timeline
Sales Supervisor
KLASS TIME LTD
01.2023 - Current
Retail Territory Manager
bp
06.2020 - 12.2022
Sales Leader
Klass Company
02.2017 - 06.2020
Head of Market Intelligence and Sales
Klass Company
03.2015 - 02.2017
Collage Degree - Marketing Management And Research
Universidad Marista De Guadalajara
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