Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Marco Rodriguez

Edinburg,United States

Summary

I have been in sales all my life, since my freshman year in college. From a brand ambassador at H-E-B back in college, to the timeshare industry, to now the automobile industry. I love the car business because I not only enjoy selling, but I also have a fascination for different vehicles. I always start at the bottom of the ladder during the adaptation period and rise up if the opportunity arises. I am not abrasively competitive and respect everyone's role. If I rise up in an organization, great, and if I don't, great as well. I am a strong believer that God has a purpose in everything you do. I go where the wind takes me, as they say. I am a team player, and I love to teach and also learn, so that we can create synergy, beat other dealerships, and break records. I know there is a time to play, and a time to work hard. I personally prioritize following the footwork of Christ, despite downfalls and mistakes. I am a strong believer that there is no need to lie and steal to achieve personal and corporate goals and milestones. I live by the "let the better man take the chair" mentality. All in all, I am full of energy and strong mental tenacity; you cannot be defeated mentally when sales and volume are down. It's a game of strategies and Tetris to be effective during different seasons and trends. There is no cookie-cutter way of selling and generating traffic. To me, selling is a psychological skill above all. There is a logical and economical approach, but customers buy feelings above all, most of the time. You have to read your customer according to visual, audible, and emotional cues, and choose the selling style that might be the most effective in order to not only execute the sale, but also maximize profit, and leave the customer happy. I like to think of myself as a good salesman, regardless of the position and title, but I will leave that for you to decide if you give me the honor of growing and being part of your team. Thank you for hearing me out.

Overview

9
9
years of professional experience

Work History

Salesman /Sales Manager

Bert Ogden Cadillac
Edinburg, TX
06.2022 - 10.2024
  • Maintained a current knowledge of market trends and competitive activities in the sales area.
  • Developed and maintained relationships with new and existing clients to increase sales revenue.
  • Negotiated deals and handled complaints or objections.
  • Greeted customers and provided information about products and services.
  • Demonstrated product features, benefits and use to potential buyers.
  • Provided timely follow-up on inquiries made by potential customers.
  • Generated leads from cold-calling prospective clients.
  • Gathered data on competitors' pricing, products, and promotional activities.
  • Sparked social conversations with customers to provide friendly atmosphere and smooth shopping experience.

Salesman / Sales Manager

HELLER-BIRD MOTORS LTD
San Juan, TX
09.2018 - 05.2022
  • Was a top salesman for years then moved up to being a New Car Manager.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
  • Coached personnel on follow-up processes, sales, and consultative sales approaches.
  • Created promotional materials such as brochures, flyers, catalogs and price lists.
  • Pulled credit and looked for strengths and weaknesses to effectively choose the best financial institution for approval.
  • Called and worked with lenders for stronger approvals and to soften or waive stipulations.
  • Learned the program play books for retail and leasing options. Used the advantages of both to maximize profit and retain customer business.

Floor Manager

Tilt Studio
Katy, TX
07.2016 - 08.2018
  • Implemented cost-saving measures such as reducing labor costs without sacrificing quality of service.
  • Resolved customer complaints or escalated them as necessary for further resolution.
  • Developed and implemented strategies to improve operational efficiency and customer satisfaction.
  • Managed financial records related to budgeting, forecasting, and other accounting activities.
  • Monitored inventory levels, restocked shelves as needed, and reported any discrepancies to management.
  • Analyzed customer feedback data to identify areas of improvement in service quality.
  • Ensured that all staff members adhered to safety guidelines and regulations.

Sales Associate Telemarketing

Global Concepts
San Antonio, TX
05.2015 - 08.2015
  • College summer job
  • Maintained a record of client transactions using CRM software.
  • Created online presentations for prospective clients.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.
  • Identified needs of customers promptly and efficiently.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Utilized analytics tools to track site visits, conversion rates, and other key metrics related to online sales performance.
  • Monitored competitor activity across multiple channels including their websites, emails, social media accounts.

Education

Bachelor of Business Administration - BBA - Business Administration and Management, General

Texas State University
01.2017

Skills

  • Leadership
  • Mental tenacity
  • Sales negotiation
  • Client retention
  • Product demonstration
  • Prospecting
  • Objection handling
  • Upselling and cross selling
  • Pipeline maintenance
  • Client engagement
  • Performance improvement
  • Win-loss analysis
  • Solutions planning

Timeline

Salesman /Sales Manager

Bert Ogden Cadillac
06.2022 - 10.2024

Salesman / Sales Manager

HELLER-BIRD MOTORS LTD
09.2018 - 05.2022

Floor Manager

Tilt Studio
07.2016 - 08.2018

Sales Associate Telemarketing

Global Concepts
05.2015 - 08.2015

Bachelor of Business Administration - BBA - Business Administration and Management, General

Texas State University