Marco Antonio Berroeta
Phoenix,AZ
Summary
Managerial-driven with 16 years of top level skills inside massive consumption products distribution, leading teams from 5 to 130 people. Results-orientated and creative strategist with a constant desire to be challenged. Abilities include negotiation, leadership, assertive decision making, empathetic with the organization goals and market comprehension based in analysis information.
Overview
15
15
years of professional experience
Work History
Area Sales Manager
KlassTime LTD
Phoenix, AZ
02.2021 - 01.2022
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at trade shows.
- Set sales targets for region.
- Prospected for new customers in target areas or demographics to bring in new business.
- Reaching agreements with customers for development of innovation items like Klass Stick Pack.
- Keep vendors motivated and together, finishing 2021 with 2 inside top 5 in performance.
GENERAL MANAGER
SUNMEX LLC
Phoenix, United States
07.2017 - 01.2021
- Directed strategic initiatives to reduce spoilage at double digit each year, finishing 2020 with 20% less credits.
- Developed new distribution items and expanded existing product lines across Arizona.
- Optimized routes from 19 to 16, saving $600 of gas every week. Created 2 retail routes that represented extra $30k monthly.
- Drove year-over-year business growth while leading operations, strategic vision and both, long-range and short-range planning.
- Hired, mentored and motivated sales professionals servicing over 1500 long-term customer accounts.
REGIONAL SALES MANAGER
GRUPO DAR
Puebla, Puebla
07.2015 - 07.2017
- Increased monthly gross sales average from $14,000K to $21,000K and exceeded goals for sales, revenue and profit margins.
- Initiated and developed express hotline for client emergencies, in this way out of stock reduced inside client point of purchase and helped to increase sales by 20%.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Growth warehouse inventory from 170K to 250K item numbers, in that way ranking moved from 4th place in sales to 2nd, only behind Mexico City.
- Exceeded targets by building, directing and motivating high-performing sales team.
COMMERCIAL MANAGER
PROVEEDOR DEL HERRERO DEL NOROESTE
Hermosillo, Sonora
11.2014 - 07.2015
- Grew 25% against LY based on analysis information and follow-up with commercial team
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
- Built relationships with clients to establish new contracts.
DISTRIBUTION CENTER MANAGER
Danone
Hermosillo, Sonora
11.2011 - 11.2013
- Immediately addressed logistical issues and applied remediation techniques.
- Implemented safety guidelines for warehouse and trained employees on applicable policies.
- Increased account database from 800 up to 1,200 customers
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Accomplished distributing Bonafont in Super del Norte and Vimark (regional retailers)
- Increased profitability by growing sales 11% during 2012.
- Increased regional market share 11% within 9 months, according to Nielsen
DISTRIBUTION CENTER MANAGER
DR PEPPER SNAPPLE GROUP
Los Reyes, Estado De México
10.2010 - 11.2011
- Established new business opportunity with Aguafiel, this boosted this item sales by 30%.
- Grew gross sales 9% vs last year
- Mentored and guided 7 territory managers, 85 sales reps and 35 drivers.
- Developed innovation items by penetrating 75% of existing accounts.
DIVISIONAL SALES MANAGER
GRUPO MODELO
Hermosillo, Sonora
09.2008 - 10.2009
- Responsible to lead 10 Sales Managers and 4 coordination inside state.
- Boosted sales by developing home delivery distribution, resulting in 5,000 extra cases yearly across state.
- Increased gross sales by 10% in 7 of 8 brands vs last year.
- Launched innovative brand Pacifico Light to achieve sales strategies.
- Organized promotional events and interacted with community to increase sales volume.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Identified opportunities and opened 20 new business through 12 months.
SALES MANAGER
Grupo Modelo
Ecatepec, Estado De México
02.2005 - 09.2008
- Exceeded regional annual sales target by 14%.
- Developed Nestle waters as cross partnership with Nestle.
- Developed first female sales rep at Grupo Modelo.
- Produced contracts and proposals for new on premise clients.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Education
BBA - Business
ITESM CEM
Mexico City12.2004
Certificate Program - Senior Business Management
HEC
Paris07.2002
Skills
- Team Leadership
- Problem Anticipation and Resolution
- Decision Making
- Cost Reduction
- Customer Relations
- Staff Training and Development
- Market Trend Analysis
- Detail-Oriented
Languages
Spanish
Native or Bilingual
English
Professional Working
Timeline
Area Sales Manager
KlassTime LTD
02.2021 - 01.2022
GENERAL MANAGER
SUNMEX LLC
07.2017 - 01.2021
REGIONAL SALES MANAGER
GRUPO DAR
07.2015 - 07.2017
COMMERCIAL MANAGER
PROVEEDOR DEL HERRERO DEL NOROESTE
11.2014 - 07.2015
DISTRIBUTION CENTER MANAGER
Danone
11.2011 - 11.2013
DISTRIBUTION CENTER MANAGER
DR PEPPER SNAPPLE GROUP
10.2010 - 11.2011
DIVISIONAL SALES MANAGER
GRUPO MODELO
09.2008 - 10.2009
SALES MANAGER
Grupo Modelo
02.2005 - 09.2008
BBA - Business
ITESM CEM
Certificate Program - Senior Business Management
HEC