Marcos Isaac

IHTG is the Parent company of Holiday Swap and Global Airlines. I am supporting the Global Airlines fundraising and distribution strategy implementation.

• Company Overview: www.theapartmentnetwork.com
• As CEO and Board Member, have been granted the responsibility to lead the international expansion plans at TAN. TAN is composed of an energetic team of professionals sourcing and managing global accommodation solutions through serviced apartments in 500 towns and cities across 54 World.

• Company Overview: www.opendestinations.com
• As member of the Management Board, have global responsibilities for the design, deployment and execution of the company’s commercial strategy of the following subscription based and SaaS products:
• Travel Studio and Travel Builder, browser based reservation systems for tour operators and destination management companies
• Tineri app, a white label B2B mobile solution providing online travel itineraries and while-in-destination services for leisure travellers
• Main accomplishments:
• Expanded and reorganised the Sales and Marketing Department by recruiting marketing and business development professionals, establishing sales pipeline processes, enforcing the usage of CRM, creation of a new website including on-going and fresh relevant promotional content.
• Have 3 folded the sales pipeline within the first 9 months, turning a two year negative Revenue trend into a solid 15% growth, as per 2019 budget. Mid-term outlook is expected to reach over 25% growth from 2020 onwards.
• Developed the commercial plan to turn the ‘traditional software Perpetual License business model’ into SaaS and subscription-based solutions. This measure has helped increase the company’s valuation, as a result of new recurrent revenues.
• Since 4th quarter 2018, Tineri app sales have grown from zero to one new customer per week.

• Besides being an existing shareholder, was a member of the Board of Directors for over 6 years. These activities were performed in parallel with other investments and executive responsibilities.
• Collaborated with board members to develop strategic initiatives aligning with organizational goals.

• Contracted by the Board of Directors in order to audit (non-industry) management activities across the organisation, propose a new organisation structure, processes and best practices. Also provided extensive coaching and training sessions to inculcate a code of ethics to ensure protection of minority shareholders.
• Main accomplishments:
• Provided the expected visibility on existing management practices and delivered a roadmap to implement best practices to the Audit Committee of the Board of Directors.
• Reduced 12% of operating costs after implementing a company reorganisation.

• As a family request, I led the recovery and transformation plans to save the company from bankruptcy before reaching its centennial anniversary (1914-2014). This included personal cash injections.
• Main accomplishments:
• Created a Sales and Marketing plan introducing new product lines, besides inorganic compounds.
• Implemented a new CRM and expanded to new regional markets.
• Executed a reorganisation to refocus the staff into a more commercial structure and streamline running costs.
• By 2016, the business became profitable again after consolidating a 14% growth in revenues under a contained running cost budget.
• According to the 2018 audited accounts, the new commercial setup allowed Gerdisa to reach 29% growth.

• Incorporated and funded two start-ups: i) Acana Development, dedicated to attract investment into hotel projects within the Dominican Republic; and ii) Acana Glulam, dedicated to commercialise glue-laminated timber for the construction industry, mainly for resort development projects.
• Main accomplishments:
• Generated over $1.4Mio in revenues and over $350,000 in EBIT.
• Sold Acana Glulam to a family member.

• Company Overview: www.hrscorporate.com
• Managed the IOU business area responsible for HRS commercial offices in UK, France, Italy, Poland, Turkey, Russia, China and Singapore. P&L Responsibilities of local business units, strong focus on selling at points of sales to a B2B customer. The scope of work included over 350 employees.
• Main accomplishments:
• Standardised business planning at country manager level.
• Contracted and develop relationships with world class 3rd party distributors, such as Sabre and Amadeus.
• Reorganisation of Italy, Singapore and China offices.
• Set the scene for best in class sales planning and execution.

• Company Overview: www.amadeus.com
• Member of Top Management Forum at the leading transaction processor for the global travel and tourism industry, providing advanced technology solutions to travel providers and travel agency customers worldwide. Amadeus is a public company floating on the Spanish stock market under Ibex 35 (AMS).
• Main accomplishments:
• Successful integration of Onerail Ltd acquisition into the Amadeus Rail team structure.
• Strong contribution to the new Hotel and Rail strategies.
• Managed to sign the first distribution contract, as a GDS, with Trenitalia.
• Consistently managed to deliver and excel on the desired EBITDA, year on year.

• E-Travel was Amadeus e-commerce division providing SaaS solutions for airlines, travel agencies and corporations. Responsibilities included international business development, account management, implementation, sales and marketing teams for corporate accounts in Europe, Asia Pacific, the Middle East, Africa and Latin America. The main focus was to market flagship products, Amadeus e-Travel Management and Amadeus SAP TM to corporations and distributors. Also supported e-Travel’s Supplier Division on corporate solutions for the airlines sector; and distribution of B2C solutions for Travel agencies, through the Amadeus Commercial Organizations (ACOs).
• Main accomplishments:
• Have contributed for the establishment of central and local organizations to commercialize and the deployment of corporate solutions across 50 markets.
• Developed and consolidated relationships with several of the largest corporate travel spenders and Travel Management Companies.
• In 2007, The C&DC team was recognised as the best performing team across the entire global organisation and e-Travel Management became the market leader in EMEA, Latin America and Asia Pacific.
• Amadeus is today recognised as a leading global provider of travel e-commerce solutions for corporations.

• Created and led a team of four global accounts and product managers; also coordinated local account-management activities with Amadeus Commercial Offices across several markets. Main responsibilities involved Profit and Loss of both Amadeus and global accounts; contracting with clients and distributors; Business Development to win new accounts and growing existing business. Main accounts were TUI, Thomas Cook AG, Lastminute.com, Ebookers, Opodo and Instone International, among others.
• Main accomplishments:
• After 18 months of relationship building and consulting selling, we signed and implemented the largest contract in the European GDS history with Preussag AG (World of TUI).
• Other wins were Thomas Cook, Ebookers, Instone International and Lastminute. These were blended deals combining IT and distribution services.
• In summary, generated over 1,5€ Billion in new contracts.

• Business Travel Consortia & Franchisers had positioned themselves to be a natural solution for independent travel agencies. They provided the individual travel agency access to bulk purchase discounts and the latest advances of technology. As an account Manager the main goal was to help Amadeus partner with these global players to do joint business developments under the guidance of Marketing and Preferred Supplier Agreements.
• Main accomplishment:
• Grew Amadeus Market share with of all existing Global Franchise and Consortia, including Lufthansa City Centers, First Travel Management (now BCD) and Woodside Travel Trust (now Radius).

• Responsibilities included Management and Sales of strategic accounts in the Hospitality Industry Sector; national key account plans; Co-ordination of Regional Sales Managers commercial activities; Project management with Headquarter and local marketing teams on new products (roll-out and design); coaching and leading two regional Account Managers.
• Main Accomplishment:
• In 1997 prepared and implemented a Sales Plan that helped achieve a 25% Growth in revenue. The strategy was focused on selling Sara Lee top coffee system “Cafitesse” to all Spanish Hotels having a minimum 70 rooms and three stars. The acceptance of Cafitesse in the market made Sara Lee enjoy sustainable growth for the product line while generating the highest margins of the division.

• HMC is a marketing company specialised in designing concepts to boost the revenues of Food and Beverage facilities of 4 and 5 star city hotels. My role was to implement these concepts by recruiting training and managing telesales teams to commercialise these loyalty programs within the hotel business community.
• Main accomplishment:
• Successfully implemented loyalty programs in The Benelux, France and USA, with hotel properties under the brands of Hilton, Holiday Inn and Concorde hotels.

• This was the organization appointed by the COI to run the Olympic Games of Barcelona. My activities were divided in three main areas: planning, operations and dismantling of the Food and Beverage facilities for 5,000 daily covers. During the games, the team scaled up to 125 employees.
• Main accomplishment:
• Our operations during the Olympic games where a great success. As a result, the Major of Barcelona and top sponsor of the Games, Mr Pascual Maragall, decided to celebrate the internal staff farewell party in our venues.

• Small all inclusive hotel chain composed of four rented and fully managed properties.
• Main accomplishments:
• Signed 30 Tour operator contracts in Germany, The Benelux and Italy
• Opened the Belgium Market for the Dominican Republic, as a whole
• Led negotiations to open Martinair schedule flights from Amsterdam to Santo Domingo

• Led a 17 member’s team. Responsibilities included: check-in, checkout of hotel guests and other front-desk related activities.
• Villa Manager (May 1986 to April 88)
• Contracting of private villas to join the resort rental-pool program, housekeeping and maintenance of up to 240 houses during high season.
• Management Trainee (October 1985- May 1986)