Marcos Ortega
New Cumberland,PA
Summary
Strategic Public Relations and Communications professional with experience advancing from intern to Account Manager at a national agency, leading integrated PR, social, digital, and content programs across multiple industries. Skilled in media relations, email marketing, social strategy, copywriting, and creative development, with a proven record of securing national media placements, driving triple-digit engagement growth, and elevating executive visibility. Bilingual in Spanish and English, with expertise in developing culturally relevant content, leading cross-functional teams, and delivering data-driven campaign results.
Overview
5
5
years of professional experience
Work History
PR Account Manager
GAVIN
03.2025 - Current
- Serve as managing editor for GAVIN’s Financial Services Newsletter, leading editorial strategy, content development, design, distribution, and analytics to drive sustained audience engagement and stronger open/click-through performance.
- Own agency-wide email marketing as GAVIN’s Mailchimp lead, developing segmentation, automations, and A/B tests that optimize campaign performance across multiple client programs.
- Act as a creative lead within the PR team, designing branded visual assets and scalable Canva template systems—producing 200+ high-impact graphics supporting social, web, email, presentations, and integrated campaigns.
- Develop integrated PR, content, and social strategies across financial services, manufacturing, healthcare, education, retail, environmental, and consumer sectors—ensuring message alignment across all channels.
- Manage multi-channel social programs through Meta Business Suite and Sprout Social, driving content strategy, editorial calendars, and performance reporting that deliver substantial engagement increases—including triple-digit lifts and notable follower recovery for key clients.
- Support media relations efforts with experience using Cision, Meltwater, and Agility PR Solutions—researching reporters, building media lists, and contributing to targeted pitching strategies.
- Secure high-value client visibility across multimedia platforms—including digital publications, broadcast interviews, online video segments, and podcasts—contributing to placements in CNN, AP, Forbes, Barron’s, CNBC, and leading trade outlets.
- Leverage advanced bilingual Spanish expertise as an agency-wide translator, crafting culturally relevant Spanish copy for digital ads, newsletters, PR materials, and social campaigns to expand reach and audience inclusivity.
- Coordinate multimedia production—including sizzle reels, interviews, and branded storytelling—collaborating with video and creative teams to ensure alignment with campaign strategy and brand narratives.
- Develop cross-channel analytics dashboards and reporting across earned media, social, newsletters, and email marketing—translating insights into strategies that improve campaign performance.
- Write and edit website copy, blogs, press releases, scripts, executive briefs, and thought leadership content that elevate brand positioning and client visibility.
- Lead client communication, scopes, timelines, project workflows, and cross-functional collaboration across PR, creative, digital, and strategy teams to deliver high-quality campaign outcomes.
- Support new business development by contributing to proposals, scopes of work, pitch materials, and strategic insights that strengthen agency growth and reputation.
- Identify proactive PR and marketing opportunities at the local, regional, and national level, advising clients on strategies that boost visibility, credibility, and audience engagement.
Senior Public Relations Account Coordinator
GAVIN
09.2023 - 03.2025
- Supported PR, communications, and client service initiatives across financial services, healthcare, manufacturing, higher education, retail, and community organizations.
- Managed client and internal communications, maintaining agendas, timelines, and project schedules to support seamless execution of PR and social initiatives.
- Executed media outreach using Qwoted and Meltwater, contributing to placements in high-profile outlets such as Forbes, Barron’s, CNN, and major industry publications.
- Assisted in developing digital and social content strategies, supporting campaigns that improved brand visibility and audience engagement across multiple channels.
- Produced copy and visual assets—including social posts, blog graphics, and campaign materials—using Canva to support client messaging and brand consistency.
- Collaborated with PR, digital, and creative teams to coordinate deliverables and support integrated campaign execution.
- Analyzed PR, social, and digital performance through Meltwater, Meta Business Suite, and Sprout Social, providing insights that informed client recommendations.
- Provided bilingual Spanish support on select campaigns, translating content and ensuring culturally relevant messaging for Spanish-speaking audiences.
Social Media and Marketing Specialist
GAVIN
11.2022 - 09.2023
- Supported the development and execution of social media and digital campaigns, enhancing brand awareness, engagement, and audience growth across platforms.
- Collaborated on PR and digital initiatives including content development, design, SEO optimization, email marketing, and analytics reporting.
- Coordinated integrated marketing content across social, email, web, and ad channels to improve campaign performance and consistency.
Marketing Coordinator
GAVIN
11.2021 - 11.2022
- Developed marketing collateral—including social content, media materials, radio ads, and newsletters—to support cross-platform engagement.
- Assisted with website content updates and helped coordinate integrated PR and marketing campaigns across multiple sectors.
- Supported internship recruitment and mentorship initiatives, contributing to team development.
Public Relations Intern
GAVIN
05.2021 - 11.2021
- Supported media outreach, content drafting, and research efforts across PR campaigns, contributing to early media placements and content development.
Education
Bachelor of Science - Business Management, Travel And Tourism
Johnson & Wales University
Providence, RI08-2023
Skills
- Account management
- Client relations
- Cross-functional collaboration
- Data analytics
- Brand management
- Campaign execution
PRNEWS Intern of the Year (2022)
Honored as a standout emerging professional based on internal nomination for excellence, innovation, and early career impact in communications.
Timeline
PR Account Manager
GAVIN
03.2025 - Current
Senior Public Relations Account Coordinator
GAVIN
09.2023 - 03.2025
Social Media and Marketing Specialist
GAVIN
11.2022 - 09.2023
Marketing Coordinator
GAVIN
11.2021 - 11.2022
Public Relations Intern
GAVIN
05.2021 - 11.2021
Bachelor of Science - Business Management, Travel And Tourism
Johnson & Wales University