Marcos Rubalcava
Dallas,Texas
Summary
Highly effective Human Resources professional with extensive expertise in strategic leadership, talent management, and organizational development. Proven ability to foster team collaboration, drive impactful results, and adapt seamlessly to evolving business needs. Skilled in employee relations, compliance, and performance management, ensuring productive and harmonious workplace. Recognized for exceptional communication, problem-solving abilities, and unwavering professionalism. Food Service Management, including menu/recipe development, start-up of new departments, and training. Provided representation in major events, serving as a keynote speaker and member of community boards. Multi-site, Multi-state management experience. Highly motivated, energetic and self-starter.
Overview
29
29
years of professional experience
Work History
Executive Director of Human Resources
Goody Goody Liquor
07.2017 - 12.2024
- Assisted in developing and implementing effective supervisory practices.
- Streamlined new-hire onboarding, generating offer letters and completing background checks.
- Optimized processes to streamline HR functions.
- Coached and guided managers on employee relations matters, reducing legal risks.
- Structured compensation and benefits according to market conditions and budget demands.
- Directed HR team to ensure task consistency and timeliness.
- Supported the handling of concerns regarding workplace equity and compliance.
- Enhanced employee work-life balance through flexible arrangements.
- Provided clear information and recommended changes for organizational compliance.
- Collaborated at multiple levels to fortify human resources relationships.
- Recommended appropriate resolutions to employee relations concerns and handled disciplinary issues and investigations of misconduct.
- Enhanced payroll procedures for improved accuracy and timely wage distribution to staff.
- Recruited exceptional talent to drive profitability.
- Enhanced company culture by creating and implementing employee engagement events.
- Directed benefits management, guaranteeing timely service provision for employees.
- Lowered employee turnover through structured onboarding and training initiatives.
- Conducted leadership training programs to enhance management capabilities across the organization.
- Led efforts in diversity and inclusion to foster a more inclusive workplace culture.
- Devised hiring and recruitment policies for 4500-employee company.
Executive Director of HR & Public Relations
El Rancho Supermercado/Mexico Foods Inc.
04.2014 - 06.2017
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Managed financial, operational and human resources to optimize business performance.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
- Promoted a culture of continuous improvement by encouraging professional development opportunities for staff members.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Spearheaded new program initiatives to address unmet community needs and advance the organization''s mission.
- Advanced organization's mission with launch of impactful community service programs.
Spanish Ministry & Missions Pastor
Woodlands Church
01.2011 - 03.2014
- Develop, lead, and preach the Spanish language worship service
- Work with Senior Pastor to develop and communicate overall church vision
- Cast and communicate ministry vision
- Responsible for leading the leadership team of Music Pastor, Youth Pastor, & Children’s Pastor
- Pastoral Care, Membership Development, Community Outreach, Coordinate Volunteers
- Certified lay counselor
- Train and develop ministry leaders for Small Groups, First Impressions, Women’s/Men’s Ministry, Celebrate Recovery, and Counseling
- International Missions Pastor: Cultivate the broad spectrum of those born in other countries, who have migrated to the U.S
- And are seeking to join a ministry or church body where they can also serve their community in their native language
- Assist with the formation of Small Groups and community outreach activities including evangelism
- Work with other community agencies to coordinate and promote mentoring programs for exchange students in the local area
- Coffee Initiative: Oversee and coordinate Missions ministry coffee initiative, including maintaining coffee inventories, work with coffee roasters on product specs and orders
- Train and develop other leaders for ministry
- Work with outside churches to promote ministry initiative
- Provided spiritual care through visitation, counseling, and prayer.
- Provided pastoral care to individuals in need, offering counseling, guidance, and support during difficult times.
Director of New Business Development & Customer Service
Sellers Brothers, Inc.
01.2007 - 01.2010
- Work daily with executive leadership and Store Management Teams to plan, design, and implement new business plans and programs in order to achieve higher profit margins for overall supermarket operation
- Present responsibilities include leading the fresh departments, customer service, marketing, weekly ad planning, product development, quality assurance, public relations, and Human Resources and Training functions for the organization
- Redesigned the Hot Foods/Fresh Deli departments, which resulted in an increase of sales of 35% within a 3-month period
- Created an in-house Focus Group of both management and non-management employees to assist in the re-aligning and proper marketing of services and products to Latino Customers
- Developed and conducted a bilingual Customer Service Training program for all locations
- Represented organization as chair in various city and countywide organizations and events
Senior Cultural Manager /Senior H.R. Manager
HEB Grocery Co./Mi Tienda
01.2006 - 01.2007
- Led all aspects of this start-up Latino supermarket concept, including responsibility for Human Resources Management, design and development, operations, budgeting, strategic planning and execution, marketing, weekly ad planning, profit building, product development, procurement, and public relations
- Grew business from concept to a profitable business in a twelve-month period
- Identified and hired top talent into newly created positions supporting this business format
- Built customer base of more than twenty-eight thousand per week through creation and execution of store promotions including community outreach efforts
- Launched successful marketing campaign, increasing overall sales by 20%
- Created new products and services producing high gross margins
- Developed a one-of-a-kind destination through cultural training producing a high customer satisfaction rate
- Directed food service departments, creating an increase of departmental sales of 15% in a six-week period
Director of Human Resources
Pro’s Ranch Markets
01.2002 - 01.2006
- Development of start-up HR department, including budgeting, payroll administration, benefits, compensation, risk management, recruiting, training, succession planning, labor relations, and employee relations
- Development and execution of short and long-term strategies resulting in a positive win during 2 powerful union organization attempts
- Created a positive culture through training programs producing an increased in customer count
- Identified and selected top talent assisting rapid company growth across two states, and more than doubling its annual sales in less than three years
- Implemented new company-wide safety training and management programs, successfully lowering annual insurance premiums by 40%
- Expert in the identification, analysis, and resolution of diverse operational issues, continuously maintaining top performance while offering superior programs/services
- Skilled presenter, communicator, and trainer with success targeting large community groups, impacting organizational performance and reputation
- Designed and implemented company-wide employee based ESL classes resulting in advancement opportunities
- Implemented customer service training/values through 'Fish Philosophy', generating a 10% increase in sales
- Decreased annual turnover rate through review/improvement of company benefit and incentive programs
Human Resources Manager
Signature Fruit Company
01.1999 - 01.2002
- Managed all Human Resource functions of Plant Operations and Distribution Center with a total of 10,000 employees including, employee and labor relations, benefits administration, risk management, payroll administration, and corporate recruitment
- Successful contract negotiations resulting in prevention of work stoppage
- Formed positive employee and union relations producing a decrease of grievances by 60%
- Developed training and incentive programs creating a decrease of employee injuries by 70%
- Filled and maintained over twenty-five hundred seasonal positions in a one-month time frame during the county’s lowest unemployment rate in history
- Managed daily scheduling of all employees for twenty-four hour production operation
- Developed employee wellness programs thus decreasing the amount of medical claims filed
Director of Human Resources
McFarland’s Foods Inc.
01.1996 - 01.1999
- Managed and developed Human Resource functions for start-up department including, benefits administration, risk management, employee relations, payroll administration, recruiting, and compensation
- Development of strategies resulting in positive win during union organization attempt
- Design and development of all policies and procedures for start-up department
- Created safety training and incentive programs resulting in zero employee injuries during an eighteen-month period
- Decreased workers comp premiums by 50%
- Organizational development and change management initiatives
- Wrote and evaluated formal group training and workshops that increased productivity and contributed to the development and retention of skilled staff
- Implemented new insurance benefits resulting in less company costs and more employee coverage
Skills
- Performance appraisals
- Employee wellness
- HR analytics
- Organizational culture
- Diversity and inclusion
- Employee relations
- Organizational development
- Recruitment strategies
- Human resources management
- Benefits administration
- Talent management
- Internal communications
- Training programs
- Compensation and benefits
- Executive coaching
- Compliance
Executive Leadership
- H. R. Management
- Business Planning
- Design and Development
- Strategic Partnerships
- Ministry Leader
Languages
Spanish
Native or Bilingual
Timeline
Executive Director of Human Resources
Goody Goody Liquor
07.2017 - 12.2024
Executive Director of HR & Public Relations
El Rancho Supermercado/Mexico Foods Inc.
04.2014 - 06.2017
Spanish Ministry & Missions Pastor
Woodlands Church
01.2011 - 03.2014
Director of New Business Development & Customer Service
Sellers Brothers, Inc.
01.2007 - 01.2010
Senior Cultural Manager /Senior H.R. Manager
HEB Grocery Co./Mi Tienda
01.2006 - 01.2007
Director of Human Resources
Pro’s Ranch Markets
01.2002 - 01.2006
Human Resources Manager
Signature Fruit Company
01.1999 - 01.2002
Director of Human Resources
McFarland’s Foods Inc.
01.1996 - 01.1999
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