Marcos Yanes
Davie,FL
Summary
Strategic revenue management professional with experience supporting multi-property portfolios across international markets, driving improvements in ADR, RevPAR, and channel performance. Proven expertise in forecasting, pricing strategy, and distribution optimization, with a track record of implementing revenue systems and leading cross-functional initiatives. Recognized for leveraging data analytics and market insights to align revenue strategies with business objectives and enhance overall profitability.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Assistant Revenue Manager
URV
Sunrise, FL
10.2025 - Current
- Supported revenue strategy across a 5-property portfolio in the Caribbean and Central America, optimizing ADR, RevPAR, and occupancy performance
- Led implementation of IDeaS RMS for a Belize property, improving pricing automation and forecasting accuracy
- Managed inventory allocation and rate parity across OTA, brand.com, and wholesale channels to maximize distribution efficiency
- Led bi-weekly revenue strategy meetings with General Manager, Sales, and Operations leadership to evaluate performance and adjust pricing strategies
- Drove weekly pricing and inventory decisions based on pace, pickup, and demand trends to capture incremental revenue opportunities
Revenue Manager
Driftwood Hospitality Management LLC
Miami, FL
05.2023 - 10.2025
- Developed and executed a direct booking strategy that increased hotel website room sales by 12% year-over-year in FY 2025.
- Collaborated with the Sales team in the development of the annual budget plan.
- Supported the Accounting department by generating monthly P&L reports and drafting narratives for corporate reporting.
- Consistently achieved a STR RevPAR ranking of #1 or #2 each month since June 2023.
- Maintained strong relationships with OTA Market Managers to optimize performance across all distribution channels.
- Led the revenue forecasting process and generated the hotel's annual revenue budget.
- Managed the Reservations department, including recruitment, performance evaluations, training, and team development.
- Oversaw manual rate and inventory management across all distribution channels due to system limitations.
- Directed the hotel configuration team during the successful implementation of OPERA Cloud PMS.
- Led daily revenue optimization decisions based on pace, pickup and demand trends.
- Conducted P&L analysis to identify revenue opportunities and cost efficiencies.
- Implemented a Day Use rooms program that generated revenue of over $1 million in FY 2025
- Led weekly revenue meetings with GM, Sales and Operations teams.
Front Office Manager
Driftwood Hospitality
Miami, FL
08.2022 - 05.2023
- Promoted from Front Desk Supervisor to Front Office Manager within six months.
- Led a team of 25, including Front Desk Agents, Bellstaff, and Night Auditors; responsibilities included hiring, scheduling, performance evaluations, training, and team development.
- Designed and implemented a guest review strategy that improved Expedia Guest Experience scores by 20 points, increased Booking.com rating from 6.0 to 7.0, and raised TripAdvisor score from 2.0 to 3.0.
- Oversaw a comprehensive renovation of 262 guest rooms, including upgrades to furniture, bedding, and bathrooms.
- Partnered with the Revenue Manager to develop a strategy that increased Day Use room bookings by 5% in FY 2023.
- Collaborated with Housekeeping to streamline room turnover through improved communication systems and coordination with Front Desk staff.
- Managed Front Office inventory and procurement of supplies.
- Assisted sales department in upselling hotel services, increasing revenue through upgrades.
Hotel Front Desk Supervisor
MIA Hotel, Driftwood Hospitality
Miami, FL
11.2021 - 08.2022
- Responded to guest inquiries and resolved complaints to establish trust and increase satisfaction.
- Trained staff to provide excellent customer service, apply best practices and comply with procedures.
- Confirmed relevant guest information and payment methods to prevent fraud.
- Collected room deposits, fees, and payments.
Front Desk Agent/ Night Auditor (Full Time)
MIA Hotel, Driftwood Hospitality Management
Miami, FL
09.2019 - 11.2021
- Took reservations over phone, in person, and via computer for guests and provided confirmation information.
- Collected room deposits, fees, and payments.
- Answered customer telephone calls promptly and appropriately handled needs.
- Used internal software to process reservations, check-ins and check-outs.
- Performed nightly updates to room charges and rates.
- Kept accounts in balance and ran daily reports to verify totals.
- Ran daily, weekly and monthly reports to close day and meet objectives.
- Greeted guests at front desk and engaged in pleasant conversations while managing check-in process.
Front Desk Agent (Full Time)
Hotel Ocean Side, South Beach Group Hotels
Miami Beach, FL
01.2019 - 09.2019
- Took reservations over phone, in person, and via computer for guests and provided confirmation information.
- Collected room deposits, fees, and payments.
- Answered customer telephone calls promptly and appropriately handled needs.
- Used internal software to process reservations, check-ins and check-outs.
Education
Bachelor of Arts - Business Administration And Management
Western Governors University
Davie, FL10-2026
Skills
- Pricing Strategy
- Demand Forecasting
- Inventory Optimization
- Displacement Analysis
- Advanced Excel
- Financial Modeling
- Data Visualization (Tableau)
- PMS / CRS / RMS Platforms
Revenue Management
Analytics
Systems
- STR, OTA Insight, Lighthouse
- Channel Distribution Management
- Market Segmentation
- Budgeting & P&L Management
- Competitive Intelligence
- Team Development & Coaching
- Cross-functional collaboration
- Executive presentation skills
Business Strategy
Leadership
Certification
- Certified Revenue Manager Executive, HSMAI
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Assistant Revenue Manager
URV
10.2025 - Current
Revenue Manager
Driftwood Hospitality Management LLC
05.2023 - 10.2025
Front Office Manager
Driftwood Hospitality
08.2022 - 05.2023
Hotel Front Desk Supervisor
MIA Hotel, Driftwood Hospitality
11.2021 - 08.2022
Front Desk Agent/ Night Auditor (Full Time)
MIA Hotel, Driftwood Hospitality Management
09.2019 - 11.2021
Front Desk Agent (Full Time)
Hotel Ocean Side, South Beach Group Hotels
01.2019 - 09.2019
Bachelor of Arts - Business Administration And Management
Western Governors University