Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Marc Silverman

Long Beach,CA

Summary

Seasoned sales leader with a strong history of increasing revenue through innovative, multi-channel marketing strategies. Hunter mindset that is skilled in client relationship development while overseeing multimillion-dollar portfolios across various verticals. Proficient in utilizing market research to establish effective partnerships, and consistently surpass sales goals.

Overview

19
19
years of professional experience

Work History

Senior Brand Partnerships Director - Sales

Yelp
Los Angeles
08.2024 - 08.2025
  • Meet or exceed revenue goals on quarterly/annual basis across CTV, online video, audio, and display
  • Driving new business development strategies highly aligned with non-brick and mortar business models
  • Manage a $1MM+ book of business covering brands and their agency partners across tech, CPG, entertainment, pharma, and travel verticals (Lyft, Southwest Airlines, Fisher Investments, Sony Pictures/Electronics, Paramount Global, The Honest Company, Amgen, Workday, Dolby, etc.)
  • Oversee the creation and implementation of innovative, multi-tiered sales approaches, measurable success metrics, campaign strategies (including leveraging Yelp Audience), and effective attribution solutions
  • Schedule and execute face-to-face meetings including lunches, dinners, and client entertaining

Senior Director, Brand Partnerships - Sales

InsideHook
Los Angeles
12.2023 - 06.2024
  • Meet or exceed revenue goals on quarterly/annual basis across newsletter, branded content, video, social, experiential, and programmatic
  • Manage a $2MM+ book of business covering brands and their agency partners across tech, auto, entertainment, travel, and apparel verticals (Apple, VF Corp, Toyota, Lexus, Hyundai, Genesis, Amazon, Acura, Nike, Adidas, Monster Energy, Logitech, LVCVA, Visit California, WB, Paramount, NBC, etc.)
  • Build existing account relationships while prospecting and developing new accounts
  • Schedule and execute face-to-face meetings including lunches, dinners, and client entertaining
  • Gather market and advertiser information through competitive websites as well as trade journals

Senior Director, Brand Partnerships - Sales

Rolling Stone
Los Angeles
06.2022 - 03.2023
  • Meet or exceed revenue goals on quarterly/annual basis across branded content, video, mobile, experiential, print, and programmatic
  • Manage a $4MM+ book of business covering tech, auto, gaming, and apparel verticals (Apple, VF Corp, Toyota, Hyundai, Genesis, Kia, Amazon, Honda/Acura, Nike, Logitech, Timex, Captiv8, Ubisoft, Xbox, 2K, PlayStation, etc.)
  • Build existing account relationships while prospecting and developing new accounts
  • Gather market and advertiser information through competitive websites as well as trade journals

Senior Client Partner - Sales

Popular Pays
Los Angeles
05.2019 - 05.2022
  • Meet or exceed revenue goals on quarterly/annual basis across single buy campaigns and SaaS subscriptions
  • Manage a $2MM+ book of business covering all verticals in the western region (HP, Uber/Postmates, Logitech, Cargill, PlayStation, Nature Made, Staples, Pepsi, Duracell, etc.)
  • Build existing account relationships while prospecting and developing new accounts
  • Schedule and execute at least 5-10 face-to-face meetings a week including lunches, dinners, and client entertaining
  • Gather market and advertiser information through competitive websites as well as trade journals

Director - Brand Partnerships

Complex Networks
Los Angeles
06.2018 - 07.2019
  • Meet or exceed revenue goals on quarterly/annual basis across branded content, video, mobile, experiential, and programmatic
  • Manage a $4MM+ book of business covering CE and Beer/Spirits verticals (Apple, Apple Music, Beats by Dre, TikTok, Uber, Lyft, Snapchat, Pabst, Amazon, Facebook, Constellation Brands, Sony Electronics, Xperi, etc.)
  • Schedule and execute at least 10 face-to-face meetings a week including lunches, dinners, and client entertaining
  • Gather market and advertiser information through competitive websites as well as trade journals
  • Keep abreast of forthcoming marketing and editorial developments and special promotions to communicate with advertiser base

Account Director - Sales

Grapeshot
Los Angeles
05.2017 - 01.2018
  • Generate new business with proactive client reach-outs; consistently achieving 100% or better to goal
  • Work in conjunction with partners (Amobee, TradeDesk, Oath, MediaMath, etc.) on accounts (including Saatchi/Toyota, Mazda/Garage Team, Cadreon/Amazon, Constellation Brands, etc.)
  • Present and lead sales meetings to educate clients on Grapeshot's products and value prop
  • Build proposals and contextual targeting recommendations from the ground up using Salesforce, Excel and Tableau
  • Stay up to date on all product details including pricing, specs and functionality
  • Interface with internal teams to create and manage campaigns that align with the client goals
  • Monitor daily spend with all clients and platforms in Tableau to recognize trends and opportunities

Various Supporting Roles (Account/Campaign Manager)

Los Angeles
07.2006 - 05.2017
  • Fully immersed in the pre-sale and post-sale stages of each campaign
  • Build proposals from the ground up using Salesforce, Excel and PowerPoint
  • Stay up to date on all product details including pricings, specs and function in order to create and pitch custom video ad solutions required during the development of client media plans
  • Interface with internal teams to create and manage campaigns that align with the client goals
  • Confirm that 3rd party tracking elements are recorded at the onset, during, and post-campaign delivery
  • Manage new and existing client campaigns to ensure successful delivery that meet and exceed the client's KPIs
  • Provide world-class customer service by communicating to clients in a proactive, consistent and informative manner
  • Leverage detailed learning and client feedback to maintain strong relationships with advertisers to guarantee long-term success
  • Organize and lead campaign review calls surrounding partner feedback with clients and internal teams to use in search of new content opportunities
  • Responsible for keeping all publisher and campaign intel updated in Salesforce
  • More specifics on roles upon request

Education

Pasadena City College
Pasadena

Skills

  • Business development and sales strategy
  • Multi-channel marketing
  • Revenue growth and data analysis
  • Client relationship management
  • Contract negotiation
  • Brand storytelling

Accomplishments

Initiative - Blue Elephant Award | 2018
Awarded for exceptional strategic program development and partnership excellence, recognizing contributions that significantly exceeded client expectations and delivered measurable business impact

Timeline

Senior Brand Partnerships Director - Sales

Yelp
08.2024 - 08.2025

Senior Director, Brand Partnerships - Sales

InsideHook
12.2023 - 06.2024

Senior Director, Brand Partnerships - Sales

Rolling Stone
06.2022 - 03.2023

Senior Client Partner - Sales

Popular Pays
05.2019 - 05.2022

Director - Brand Partnerships

Complex Networks
06.2018 - 07.2019

Account Director - Sales

Grapeshot
05.2017 - 01.2018

Various Supporting Roles (Account/Campaign Manager)

07.2006 - 05.2017

Pasadena City College

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