Marcus A. Banks
Brooklyn,NY
Summary
Results-driven with strengths in assessing customer needs and providing tailored solutions. Excellent negotiation skills with solid history of exceeding client expectations. Demonstrates passion for building long-term customer relationships. Self-motivated professional with broad expertise in lead generation, qualification and deal closing. Organized and detail-oriented in scheduling appointments and researching potential clients. Thrives in high-pressure environments and meets challenging sales targets.
Overview
9
9
years of professional experience
Work History
Director of Business Development
The Startup Advisory Group
01.2023 - Current
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Negotiated, prepared, and signed contracts with clients.
Renewals Manager II
Braze, Inc
01.2020 - 01.2022
- Executed Enterprise market segment quarterly renewals, secured 85.5%+ renewal rate - exceeding target, QoQ resulting in promotion to Renewals Manager (Level 2)
- Owned, drove, and managed renewals and up-sell process in collaboration with the senior account team collaborating with Customer Success, Deal Desk, Business Intelligence, and pricing
- Identified key requirements, uncovered roadblocks, and demonstrated strong account management with commercial competency to later build a renewals process with key knowledge across user KPIs across our data allotments, monthly active users, over and under platform pacing, and industry data mining for up-sell opportunities
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Provide executive leadership with appropriate visibility into renewals; soliciting their involvement in key conversations to establish expertise on current renewals and their associated risk
- Quarterly forecast accurate and as per guidance towards an 85.5% renewal rate with key responsibilities to identify expected churn; calling out account level risk and assigning the right stakeholders to mitigate business unit revenue gain vs
- Loss
- Opportunity Management, Data Quality and accuracy, Pricing, Order Forms, and Forecasting; positioning favorable terms to Account Executives to support revenue up-sells, cross-sells, and pricing tier mobility boosting revenue QoQ
- Running, managing, and supporting the region's grasp of data across Looker/ Salesforce that aligned to initiatives but also proactively sharing findings and growth opportunities available within this data
Account Coordinator
Braze
01.2020 - 03.2021
- Braze; New York City —, Supported and developed this role across SMB, Scale, and Enterprise markets, nationally
- Junior Account Team member supporting Account Executive, Customer Support, and Revenue Leadership
- Updated internal databases with account information to maintain concise, clear records.
- Facilitated weekly status reports, project documentation and client billing.
- Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts.
- Escalated issues to appropriate channels as necessary.
- Assisted in developing and implementing business improvement programs to bring gradual, ongoing improvements to products, processes and services.
Sales Development Representative
BrandWatch Technologies
05.2018 - 05.2019
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Developed and maintained positive relationships with key decision-makers and influencers.
- Utilized Salesforce and Outreach.io to manage sensitive client information and update existing and new client profiles.
- Achieved and exceeded monthly and annual sales targets.
- Participated in trade shows and other promotional events to build brand awareness and generate leads.
- Won new business by articulating full value of company's capabilities to prospects.
Sales Operations Manager
Falcon
05.2018 - 05.2019
- Remotely analyzed and diagnosed complex network faults for Salesforce end-users, recommending and implementing corrective measures.
- Managed and administered load balancing tasks for SDR networks, routing and shaping traffic to reduce service interruptions and sales network strain.
- Utilized cross-functional strategies between global divisions to systematize Sales Process and Production.
- Coordinated meetings and logistics for national sales meetings and directed and supervised 10-member team.
- Implemented systems and procedures to increase sales.
English Teacher
01.2016
- Ed, Intesol Ayutthaya, Thailand -, , 2020469
Enterprise Business Development Representative
Transfix
06.2017 - 05.2018
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Developed business pipeline using cold and warm techniques.
- Expanded business through effective network development, identifying new, and prospective clients.
- Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
Sales Executive
Signpost
01.2015 - 01.2016
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
Education
Master of Science - Public Affairs And Public Policy Analysis
SUNY Empire State College
Saratoga Springs, NY06.2027
High School Diploma -
New Dorp High School
Staten Island, NY06.2012
Skills
- Tech:
- Sales Cloud (Salesforce), Braze, Looker, Catalyst, Excel, (Gainsight - Beginner)
- General: Renewal and customer growth leader in year-over-year renewal rates, key revenue and churn/attrition
- Forecasting, regional business analysis, business intelligence, reporting and data visualization (dashboards, charting
- Pivoting), data cleansing, business development, internal and external executive stakeholder relations, discovery and
- Agreement facilitation, MSA requirements, proposal, RFP, order form, revenue and sales execution, customer and user
- Growth, exceptional %-over-target performance
- Marketing Support
- Lead Qualification
- Leads Prospecting
- Customer Relationship Building
- Sales Forecasting
- Relationship Development
- CRM Tracking
- Product Demonstration
- Opening and Closing Procedures
- Account Servicing
- Task Prioritization
- Problem Resolution
- Recordkeeping
Additional Information
I started Braze's first ERG durring the Black Lives Matter movements and was part of the ERGs formative leadership team.
Languages
Spanish
Limited Working
Timeline
Director of Business Development
The Startup Advisory Group
01.2023 - Current
Renewals Manager II
Braze, Inc
01.2020 - 01.2022
Account Coordinator
Braze
01.2020 - 03.2021
Sales Development Representative
BrandWatch Technologies
05.2018 - 05.2019
Sales Operations Manager
Falcon
05.2018 - 05.2019
Enterprise Business Development Representative
Transfix
06.2017 - 05.2018
English Teacher
01.2016
Sales Executive
Signpost
01.2015 - 01.2016
Master of Science - Public Affairs And Public Policy Analysis
SUNY Empire State College
High School Diploma -
New Dorp High School
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