MARCUS COLEMAN
Charlottesville,VA
Summary
Goal-driven, outgoing account manager with extensive experience in sales, marketing, customer service, recruiting, and technical support. Track record of meeting annual goal and displaying exceptional customer service through building a strong rapport with sponsor groups. Looking to obtain a position that will allow for continued growth and development of sales and marketing skills while contributing to the success of the organization.
Overview
13
13
years of professional experience
Work History
CONSERVATION SALES CONSULTANT
AMERICAN FIDELITY
07.2019 - Current
- Followed up with existing customers to provide additional support and address concerns.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
- Maximized customer retention by resolving issues quickly.
- Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base.
- Maintained organized, presentable merchandise to drive continuous sales.
- Achieved top performance by strategically adapting to rapidly changing, competitive environment.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Developed and implemented sales strategies to increase profits.
INTERNET SALES SPECIALIST
GROUP 1 AUTOMOTIVE
11.2018 - 07.2019
- Improved monthly sales with successful marketing, sales and customer relations approaches.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
- Analyzed customer feedback to identify areas of improvement in online shopping experience.
- Promoted products in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising.
- Responded to customer issues and resolved complaints by leveraging expert knowledge.
- Monitored trends in online retail to identify new opportunities for growth.
- Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
SENIOR ACCOUNT MANAGER
THE AMERICAN RED CROSS
08.2014 - 07.2018
- PROVIDED A CONSULTATIVE APPROACH TO RETAINING POLICYHOLDERS
- HELPED RETAIN BUSINESS BY PHONE WHILE OFFERING ADDITIONAL PRODUCTS TO PREVIOUS EMPLOYEES OF OUR NICHE MARKETS
- OUR NICHE MARKETS INCLUDE THE EDUCATION COMMUNITY, HEALTH CARE, MUNICIPALITIES AND AUTO INDUSTRY
- USED CRITICAL THINKING AND LISTENING SKILLS TO EDUCATE THE CUSTOMER
- WORKED BOTH INDEPENDENTLY AND AS A TEAM MEMBER
- HAD TO DISPLAY STRONG ORGANIZATIONAL, ADMINISTRATIVE AND TIME MANAGEMENT SKILLS
- OBTAINED A LIFE, HEALTH, AND ANNUITY LICENSE WITHIN 30 DAYS OF EMPLOYMENT
- CULTIVATE RELATIONSHIPS WITH NEW CUSTOMERS TO ACHIEVE SALES OBJECTIVES AND PROVIDE INSIGHT INTO NEW PRODUCTS, FEATURES, AND OPTIONS
- STRATEGICALLY NEGOTIATE WITH CUSTOMERS TO CLOSE ON DEALS AND INCREASE SALES; PERSONALLY WORK DEALS, INTEREST RATES, LEASES, AND CALCULATE FINANCIAL REQUIREMENTS PRIOR TO OBTAINING APPROVAL FROM DEALERSHIP MANAGER AND F&I MANAGER
- QUALIFY AND FOLLOW UP ON WARM INTERNET LEADS REGARDING NEW AND PREOWNED VEHICLE AVAILABILITY, PRICE, AND OPTIONS
- MAINTAIN CONTACT WITH CUSTOMERS VIA EMAIL, PHONE CALLS, AND REGULAR UPDATES ON PROMOTIONAL OFFERS.
ACCOUNT MANAGER
THE AMERICAN RED CROSS
08.2014 - 08.2016
- PROMOTED TO SENIOR ACCOUNT MANAGER
- GOAL ATTAINMENT: 94%
- Planned, developed and implemented effective marketing and project planning strategies to recruit, cultivate, retain and manage blood drive sponsors and events
- Successful performance of these responsibilities is necessary for the Red Cross Biomedical business operation to reach blood collection goals
- Developed potential Sponsor leads and influenced their commitment of resources in sponsoring blood donation events
- Planned and advanced blood donation events as well as coordinated ongoing support to Sponsors
- Prepared and delivered educational presentations to Sponsor chairpersons and recruitment committees regarding blood donation drive requirements and goals
- Developed and presented appropriate special donor recruitment and recognition programs
- Performed all duties and responsibilities in compliance with standard operating procedures, Safety Quality Identity.
TRAINING AND SUPPORT SPECIALIST
COMPUTER PROGRAMS AND SOFTWARE INC. (CPSI)
01.2011 - 07.2014
- Planned and implemented effective strategies to recruit, retain, and manage sponsor organizations and relationships to achieve established blood collection goals
- Developed potential Sponsor leads and educated Sponsor chairpersons and recruitment committees in organizational requirements
- Provided ongoing support to Sponsors and implemented appropriate special donor recruitment programs
- Provided accurate follow-up record keeping in Hemasphere and supported sponsor recognition
- Led clinical portion of installation via presentation and training
- Coordinated training schedules and managed on-site issues during implementation
- Troubleshot/resolved programming requests
- Assisted clinics in meeting Meaningful Use objectives
- Assisted coworkers in troubleshooting MP-EHR Clinical issues.
Education
MASTERS OF BUSINESS ADMINISTRATION - HOSPITAL ADMINISTRATION -
UNIVERSITY OF LOUISIANA AT LAFAYETTE
08.2023
BACHELOR OF SCIENCE - MANAGEMENT/MARKETING, BUSINESS MANAGEMENT, SALES AND MARKETING
SPRING HILL COLLEGE
MOBILE, AL05.2010
Skills
- Proficient in Microsoft Office
- Integrity Selling
- Account Management
- Outside Sales
- Recruiting
- Project Management
- Technical Support
- Excellent written and verbal communication skills
- Customer Service
- Strong Work Ethic
- Teamwork and Adaptability Skills
- Strong interpersonal skills
- Product and Service Knowledge
- Sales Funnel Development
- Industry Trends
- Demonstrations
- Community Networking
- Customer Relationship Management
- Time Management
- Strategic Planning
- Account Reconciliation
- Customer Oversight
- Prospect Qualification
Activities
- 4 years leading/running basketball camps for ages 6-18 while at Spring Hill College.
- 3 years as a volunteer coach for basketball and football youth leagues in Mobile, AL.
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
CONSERVATION SALES CONSULTANT
AMERICAN FIDELITY
07.2019 - Current
INTERNET SALES SPECIALIST
GROUP 1 AUTOMOTIVE
11.2018 - 07.2019
SENIOR ACCOUNT MANAGER
THE AMERICAN RED CROSS
08.2014 - 07.2018
ACCOUNT MANAGER
THE AMERICAN RED CROSS
08.2014 - 08.2016
TRAINING AND SUPPORT SPECIALIST
COMPUTER PROGRAMS AND SOFTWARE INC. (CPSI)
01.2011 - 07.2014
MASTERS OF BUSINESS ADMINISTRATION - HOSPITAL ADMINISTRATION -
UNIVERSITY OF LOUISIANA AT LAFAYETTE
BACHELOR OF SCIENCE - MANAGEMENT/MARKETING, BUSINESS MANAGEMENT, SALES AND MARKETING
SPRING HILL COLLEGE