MARCUS FOUNTAIN
Glen Burnie,MD
Summary
Strategic Business Technology Professional with more than over a decade of experience in consumer product goods (CPG), consumer medical devices (CMD), E-commerce, marketing and retail. Strong track record of delivering results, proven organizational leadership skills and hands-on experience developing and deploying breakthrough strategies. Excellent interpersonal and communication skills with the ability to collaborate and lead teams. Strategic solution provider with unique combination of strategy, business management and information technology experience with proven strategic and critical thinking skills.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Manager, Global Digital Technology
Mccormick & Company Inc. (NYSE: MKC)
Hunt Valley, MD
11.2021 - Current
- Responsible for the long term planning (LTP), technical strategy development, and operational/delivery platform roadmap for global digital technology (35+ technologies) including marketing technology , direct-to-consumer/ E-commerce Websites (5+), and brand websites (45+) across 35 brands and all regions (NA, EMEA, LATAM, APAC).
- Partnered with with Chief Information Officer (CIO) and Chief Data Office (CDO) along with SVP of Digital Transformation, VP of Global Media, and VP Marketing and Sales IT to Identify new strategies to support the evolving landscape of Global Product Lines and support the execution and delivery of existing strategies.
- Responsible for driving strategic direction and building great partnerships with external technology vendors such as Google, Salesforce, Microsoft, AWS, and Managed service providers such as Accenture, Jellyfish, and Altudo.
- Responsible for overseeing 6MM dollar budget working with FP&A, Procurement, and Account Payables to Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets.
- Function as a change agent for partnership, collaboration, and innovation working cross-functionally with marketing, sales and external agencies such as Dentsu, Grey, and Publicis
- Drive business process improvement initiatives and champion the change management efforts of IT initiatives to Improve return on investment by identifying and prioritizing the product features by business value.
- Understand and define business drivers and requirements of the initiated program(s)/project(s) and track progress of all project workstreams in the context of the larger program.
- Focus on people and talent development, resource management, and the creation of a high performing team in partnership with direct reports and 4 Managed Services Teams.
- Oversee Agile, DevOps, and IT Service Management processes to deliver work with high value and high quality, within iterations.
- support transitions of acquired companies within the global digital technology stack including websites, ecommerce, and CRM.
Senior Manager, Global Technology Business Partner
Under Armour Inc. (NYSE: UA)
Baltimore, MD
01.2020 - 11.2021
- Partnered with the Chief Marketing Officer (CMO) and Marketing Executive SVPs for developing and managing direction of global brand marketing, creative, and marketing operations 5YP and technology strategy
- Define Global Brand Marketing IT strategy and roadmap to structurally transform UA's brand performance in sports marketing, social marketing, digital marketing, content marketing, public relations & communications, creative services and DTC functions
- Develop, build, and manage relationships, contracts, and service level agreements with various Technology vendors
- Recommend technology portfolio optimization & execution plans to Marketing Leadership, including areas to grow, harvest and divest, leading to reduction of technologies and acquisitions of revenue driven opportunities, increasing ROI on existing technologies
- Lead 10-member team and collaborated across BUs to identify growth opportunities in the core business across share gain, pricing, commercial excellence and innovation.
- Launched Digital transformation program to drive automation, data analytics excellence, operational efficiency , revenue growth, and global scalability by 2023
- Develop and manage Brand Marketing IT +5MM budget YOY to establish strategic goals & objectives, organizational needs, and cost optimization
- Drive MarTech Future State Architecture including Digital Marketing, Ecommerce, Analytics & Insights, Customer Experience, Content Marketing, SEO, Marketing automation
Global Technology Solutions Lead
Johnson & Johnson Vision Care Inc. (NYSE: JNJ)
Jacksonville, Florida
01.2019 - 01.2020
- Responsible for IT ownership across the E-commerce portfolio and IT partner for the global E-commerce business team which in includes systems and applications in 35 countries.
- Responsible for maximizing ROI by identifying and prioritizing the product features by business value.
- Collaborate with business team on strategic initiatives by shaping the what and how of solutions, measuring success by setting baselines and KPIs to track, prototyping before larger investment, and using user centric design thinking.
- Closely work with enterprise architect team to implement application roadmap.
- Manage IT capacity team to ensure execution of application lifecycle management plan for each application.
- Track all costs related to E-commerce applications, and understanding of application cost transparency including budget allocation, % of work completed in Agile sprints in contrast to the statement of work, and IT operations.
- Track progress of product development in the context of the larger program. Ensuring that design, build, and deploy is happening based on business priorities.
- Review and approve changes to the E-commerce applications to ensure a proper change management process.
- Understanding business unit funding , submitting Capital Appropriation Request (CAR) , making sure funded projects hit the appropriate cost centers, working with vendors for new technology solutions.
Senior IT Business Solutions Analyst
Johnson & Johnson Services Inc. (NYSE: JNJ)
Tampa, Florida
01.2018 - 01.2019
- Partnered with key leaders in the organization to document and understand current state processes. highlighted opportunities and made recommendations for process optimization.
- Assessed technology portfolio for existing solutions and platforms. Conducting interviews with cross functional teams and leaders from other business unit’s to build knowledge base and inform future planning for digital transformation.
- Identified opportunities to leverage existing platforms and solutions to increase ROI and add value to our business.
- Prepared recommendations and proposals for new technologies, business processes, and upgrades to existing technologies to present to Senior Leadership Team that align priorities and strategic goals.
- Reviewed new technology/technical areas to translate customer needs and identify technology opportunities.
- Ensured proper execution and management of the solution life cycle, from strategic planning to tactical execution, including business case creation, business plan, offering definition, materials development, pricing, delivery readiness, and sales training.
- Worked with customers, team members, technology partners, vendors, and operational stakeholders to prioritize roadmap features and spearhead the definition and delivery of new solutions. Lead customer interface for technical discussions at a national level.
- Explored, developed, pilot and systematically launched new technology and work processes in close collaboration with planning and operations teams.
E-Commerce Strategist
Vogue International Inc. a Johnson & Johnson Co.
Clearwater, Florida
07.2017 - 01.2019
- Developed and executed the end to end strategy to drive revenue for increase market share (Top 5) within the hair care category with E-retailers including but not limited to Amazon, Walmart, Target, Walgreens, CVS.
- Full profit & loss (P&L) responsibility of E-commerce business and provided leadership & direction for long term plans for scalable growth to 10% of total company revenue.
- Responsible for developing E-commerce financials, budget, ROI metrics & customer acquisition growth rates.
- Leveraged customer insight using digital-shelf analytics tools and constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend strategies and tactics.
- Drove customer acquisition and top-line growth of more than 30% through SEM, SEO, affiliate marketing, and display retargeting focusing on revenue goals while being value and mission-driven.
- Worked closely and generated insights with brand marketing team on website content generation in telling the brand story and maximize return through testing, site optimization, and improving the online customer experience.
- Directed E-commerce strategy across all products and online assets in support of overall business growth and revenue targets; oversight of daily web operations, seasonal e-commerce strategies to ensure all projects support the brand strategy and contribute to the growth.
- Responsibility for purposing continuous improvements in key metrics such as traffic, conversion, order value, returns, and cancellations.
- Identified and recommended emerging trends and advancements in web technologies in order to drive new business opportunities and address common issues to ensure best-in-class experience.
IT Business Systems Analyst
Johnson & Johnson Services Inc. (NYSE: JNJ)
Tampa, Florida
07.2016 - 01.2018
- Developed, documented and maintained end to end business processes of all systems in conjunction with Sales Operations, ,Supply Chain Operations, Technical Support, and Marketing Operations processes.
- Managed delivery of high-value strategic initiatives. Responsibility for all day-to-day operational aspects of projects, applying best practices & standards of project management to deliver on commitments. This included but not limited to, project initiation, scoping, activity & resource planning, risk analysis & mitigation, execution, stakeholder management and project documentation.
- Primary liaison between IT and various business stakeholders within Marketing, Sales, and Supply Chain.
- Worked with stakeholders to understand, document business requirements and develop solutions for improved performance and efficiency gains. Measured and communicated status of projects and results of completed projects.
- Performed continuous analysis to identify and prioritize high-impact process improvements, efficiency opportunities, and cost saving initiatives.
- Worked with teams and individuals to mitigate conflicts and resolve issues as needed. Leveraged cross-organizational relationships for support, and resolution of issues.
- Defined process performance measures in collaboration with operational owners and assess performance against metrics and use of business intelligence solutions.
Information Technology Specialist
Vogue International Inc. a Johnson & Johnson Co.
Clearwater, Florida
05.2013 - 07.2016
- Developed IT strategic vision and drove key departmental objectives to provide optimal technical solutions.
- Managed Global IT Service Management for over 150 Users in North America, Europe, Asia-Pacific.
- Global Electronic Data Interchange (EDI) Manager for B2B Business managing business relationships and technology integrations with but not limited to Amazon, Walmart, Target, Boots UK, Tesco, and Coles which accounted for 90% of all business revenue.
- Analyzed computing and network needs and installed appropriate solutions within organization's budget to adhere to cost savings objectives.
- Created employee training materials and procedures to teach in-house workers and end-users proper software and hardware techniques and tips for a quarterly training session.
- Managed Identity & Access Management program, architecture and standards for delivering company-wide Identity, Access, Directory and Authentication Services for employees, vendors and members with the capability to support cloud and on premise application services.
- Office 365 Admin and Technical Specialist hands-on implementation support to Office 365.
- IT security endpoint management and Patching for over 300 computers globally with vulnerability scanning and reporting.
Education
Master of Science - Management Information Systems
Florida Institute of Technology
Melbourne, Florida2019
Bachelor of Science - Information Technology
University of South Florida
Tampa, Florida2013
Skills
BUSINESS EXPERTISE
- Strategy Planning and Execution
- Operational Excellence
- Innovation Leadership
- Business Transformation
- Cross Functional Leadership
- Business Process Improvement
- P&L Management
- Executive Communication
- Business Relationship Management
- Digital Marketing and Sales
- Domestic and International Business Experience
- Global E-commerce Strategy
- Problem Solving
- Team Building and Leadership
- Project Management
TECHNOLOGY EXPERTISE
- Digital Transformation
- Information Management
- IT Operations Management
- IT Network-Systems Management
- IT Security-Application Management
- IT Procurement-Inventory Management
- Solution Delivery
- System Analysis
- Business Intelligence - Data Analytics
- Agile Methodology
- Cloud Computing
- Computer Programming
- Enterprise Resource Planning (ERP)
- Customer Relationship Management (CRM)
- Inventory Management
Affiliations
Key Accomplishments:
Global Digital Technology, Senior Manager
- Transformed DevOps and agile processes to increased efficiency by closing out 200 stories in 3 months and adding data attributes to understand priority and burn rate
- Support launch of New Innovation campaigns using NFTs, augmented reality, and blockchain technologies for sustainability.
- Developed and Launched 1st ever 1st Party data acquisition & activation program using CDP , Personalization, Data Warehouse, & Integrations.
- Developer and Ran Email Migration for 13 Brands using Google Cloud Data Warehouse with Integrations to Websites
Global Technology Partner
- Launched 1st ever Athlete Engagement Platform for UA Sports Marketing team increasing global marketing activations of UA Athletes/Influencers
- Scaled global marketing operations Platform from 1 Region (NA) to 4 Regions (EMEA, LATAM, APAC, NA) increasing productivity globally
- Led creation of Marketing Performance Dashboard converting 3rd party data to UA owned data enabling real-time insights
- Developed digital asset lifecycle strategy to decrease content production cost and resource management spend
E-commerce Strategist
- Created, strategized, and executed E-commerce foundation for Vogue International brands (OGX , Maui Moisture, Aveeno)
- Launched the 1st ever Direct- to - Consumer (DTC) site for OGX that total over 100K in sales for 4-month pilot
- 50% YoY growth on pure play & omni-channel platforms
- Launched & managed Omni & Pureplay Channels in North America & United Kingdom
- Developed the end to end digital shelf process
IT Business System Analyst
- Digitally transformed reporting behaviors from excel spreadsheets to Tableau analytics tools by leveraging POS retail data provided by Nielsen.
Global Technology Solutions Lead
- Solution and executed a new global IT demand for better collaboration between IT and Business stakeholders
Information Technology Specialist
- Converted and Led the end to end EDI implementation of a 3PL vendor in Australia converting Secure FTP transmissions to fully automated EDI transactions.
Awards:
Johnson and Johnson Services Inc. (NYSE: JNJ):
Encore Award Recipient
Leadership Award Recipient
Vogue International Inc.:
Employee of the Quarter
Certification
- COBIT 2019 Foundation
- ITIL v4 Foundation
- CompTIA Project + (Plus)
- AWS Certified Cloud Practitioner
- Technology Management, University of South Florida
- McKinsey & Company Leadership Accelerator Program
- Business Plan Development, Harvard ManageMentor
- Innovation and Creativity, Harvard ManageMentor
- Strategy Planning and Execution, Harvard ManageMentor
Timeline
Senior Manager, Global Digital Technology
Mccormick & Company Inc. (NYSE: MKC)
11.2021 - Current
Senior Manager, Global Technology Business Partner
Under Armour Inc. (NYSE: UA)
01.2020 - 11.2021
Global Technology Solutions Lead
Johnson & Johnson Vision Care Inc. (NYSE: JNJ)
01.2019 - 01.2020
Senior IT Business Solutions Analyst
Johnson & Johnson Services Inc. (NYSE: JNJ)
01.2018 - 01.2019
E-Commerce Strategist
Vogue International Inc. a Johnson & Johnson Co.
07.2017 - 01.2019
IT Business Systems Analyst
Johnson & Johnson Services Inc. (NYSE: JNJ)
07.2016 - 01.2018
Information Technology Specialist
Vogue International Inc. a Johnson & Johnson Co.
05.2013 - 07.2016
Master of Science - Management Information Systems
Florida Institute of Technology
Bachelor of Science - Information Technology
University of South Florida
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