Marcus D. Green, MPS
Orange,NJ
Summary
As a Marketing and Social Media Manager, I am dedicated to driving brand awareness, engagement, and revenue growth through strategic marketing initiatives and compelling social media campaigns. With a keen understanding of digital platforms and consumer behavior, I excel in creating engaging content, managing social media channels, and analyzing data to optimize performance. My ability to develop innovative strategies, collaborate with cross-functional teams, and stay ahead of industry trends allows me to deliver measurable results and contribute to the success of the organization. With a passion for creativity and a commitment to excellence, I strive to elevate brands and foster meaningful connections with audiences in the ever-evolving landscape of digital marketing and social media.
Overview
19
19
years of professional experience
Work History
Marketing & Social Media Manager
NY Waterway
Weehawken, NJ
04.2024 - Current
- Develop Marketing Strategies: Create and implement comprehensive marketing strategies to achieve organizational goals (market research, identifying key messaging and positioning strategies).
- Campaign Planning and Execution: Plan and execute weekly and monthly marketing campaigns across multiple channels, including digital advertising, social media, e-mail, website content, and other multimedia formats.
- Brand Management: Ensure consistency and integrity of the brand across all marketing channels. Develop brand guidelines that maintain brand standards, while monitoring mentions and sentiment online at all times.
- Analytics and Reporting: Monitor and analyze marketing and social media metrics to measure the effectiveness of campaigns and initiatives. Increased following and engagement across all channels by more than 25%.
- Vendor and Agency Management: Manage relationships with external vendors, Public Relations Agency (key messaging, advisories, releases, damage control, etc.), ad agencies, freelancers, influencers, and other partners involved in marketing and social media activities.
- Collaboration and Team Management: Identify and build strong B2B marketing partnerships. Work closely with internal cross-functional teams and operations as Project Manager.
Marketing Consultant
Self-employeed
Brooklyn, NY
02.2016 - 04.2022
- Created content strategy plans to improve customer experience across multiple platforms.
- Managed social media accounts, including developing content calendars and posting regularly.
- Optimized search engine optimization techniques for website visibility.
- Researched competitive landscape to gain insights into best practices and trends.
- Planned and executed events to promote brand awareness and loyalty.
- Identified target markets and developed effective messaging strategies for each segment.
Visual Merchandising Team Lead
260 Sample Sale
New York, NY
09.2018 - 03.2020
- Developed and implemented creative visual merchandising strategies to drive sales and increase customer engagement.
- Organized and maintained store displays, ensuring products were attractively presented.
- Inspected stores to ensure all display fixtures, mannequins, props. met company standards for quality and appearance.
- Trained staff on proper product placement techniques, as well as the latest styling trends.
- Assisted in creating window displays that communicated a brand message while maximizing product exposure.
- Monitored inventory levels in order to restock shelves when necessary.
- Created floor plans for new store openings or remodels according to corporate guidelines.
- Coordinated with buying team regarding seasonal changes in merchandise assortments.
- Collaborated with social media and marketing department on promotional campaigns to ensure effective execution of in-store visuals.
Adjunct Professor
LIU Post
Brookville, NY
01.2018 - 05.2018
- Developed and implemented course syllabi, lesson plans, and assessments.
- Facilitated active learning through class discussions, group activities, and individual projects.
- Provided constructive feedback on student assignments to promote student success.
- Evaluated student performance using appropriate assessment techniques and provided timely feedback.
- Mentored students in the development of their research skills and critical thinking abilities.
- Collaborated with other faculty members in developing curricula for courses taught at multiple campuses.
Brand Manager - Ecommerce and Digital Marketing
John Varvatos
New York, NY
06.2014 - 01.2016
- Analyzed consumer data and shopping patterns to identify key fashion trends and preferences to optimize the high touch, white glove experience - refined all product recommendations, and exceeded eCommerce monthly sales goals by more than 60%.
- Identified key opportunities to cross-sell or upsell products by studying their preferences and shopping history.
- Collaborated closely with marketing, merchandising, and customer service, to ensure alignment and consistency in messaging and branding.
- Assisted in website maintenance tasks, such as updating content, images, product descriptions and copy editing.
- Identified opportunities for process improvement, automation, and optimization in eCommerce operations.
E-Commerce Coordinator
NewYorkDress.com
New York, NY
10.2013 - 05.2014
- Monitored online sales, provided customer service, and tracked inventory levels.
- Managed product listings on all major e-commerce platforms.
- Coordinated with internal teams to ensure accurate product information was available online.
Visual Merchandiser
Lacoste
New York, NY
11.2010 - 06.2013
- Organized store layout, fixtures and visual merchandising standards based on planogram directives.
- Created window and in-store displays to promote new product launches.
- Ensured all signage was up-to-date and accurately reflected current promotions.
Visual Merchandiser
L.L. Bean
New York, NY
12.2011 - 12.2012
- Planned seasonal changes in store layouts, including decorations, props and other visuals for editorial events.
- Organized store layout, fixtures and visual merchandising standards.
- Created window and in-store displays to promote new product launches.
Merchandise Coordinator
Jones Apparel Group
New York, NY
10.2009 - 06.2012
- Developed and implemented strategies for optimizing product display, placement and availability in store.
- Maintained product inventory and tracked stock levels to ensure accurate record keeping.
- Provided training and guidance on proper merchandising techniques to management and sales staff on an ongoing basis.
- Organized special promotions such as discounts or buy-one-get-one free offers which helped increase sales volume significantly.
- Prepared weekly reports detailing progress made towards achieving set goals related to merchandise planning and procurement.
Allocation Analyst
Liz Claiborne
North Bergen, NJ
10.2005 - 05.2009
- Collaborated closely between sales operations, planning, merchandising, supply chain, traffic, and distribution teams to ensure alignment and coordination in inventory allocation efforts.
- Utilized advanced analytics and optimization tools to allocate inventory efficiently and effectively based on predetermined allocation rules and parameters.
- Monitored sales performance and inventory levels at each store regularly. Made adjustments to allocation plans based on real-time sales data, stockouts, and emerging trends to optimize inventory utilization and maximize sales.
Education
Master of Arts - Marketing
LIM College
New York, NY06-2017
Bachelor of Science - Communication Design
New York City College of Technology of The City University of New York
Brooklyn, NY06-2014
Skills
- SEO Optimization
- Content Creation
- Promotional Campaigns
- Campaign Management
- Market Research
- Conversion Strategy
- Photo and Video Editing
- Analytics and Reporting
- Social Media Copywriting
- Content Development
- Audience Analysis
- Competitor Analysis
References
References available upon request.
Timeline
Marketing & Social Media Manager
NY Waterway
04.2024 - Current
Visual Merchandising Team Lead
260 Sample Sale
09.2018 - 03.2020
Adjunct Professor
LIU Post
01.2018 - 05.2018
Marketing Consultant
Self-employeed
02.2016 - 04.2022
Brand Manager - Ecommerce and Digital Marketing
John Varvatos
06.2014 - 01.2016
E-Commerce Coordinator
NewYorkDress.com
10.2013 - 05.2014
Visual Merchandiser
L.L. Bean
12.2011 - 12.2012
Visual Merchandiser
Lacoste
11.2010 - 06.2013
Merchandise Coordinator
Jones Apparel Group
10.2009 - 06.2012
Allocation Analyst
Liz Claiborne
10.2005 - 05.2009
Master of Arts - Marketing
LIM College
Bachelor of Science - Communication Design
New York City College of Technology of The City University of New York
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