Marcus Herrera

Serve as main point of contact to promote cross-selling and integrate with parent company. Maintain close connections with vendors to expand business value. Recruit, build, and lead sales team to successfully sell products/services of company. Optimize revenue by mentoring employees regarding effective selling techniques. Formulate robust strategies and accomplish sales goals by overseeing customer buying trends, market conditions, and competitor actions. Improve customer satisfaction by addressing and resolving issues on priority basis. Establish an efficient process and facilitate ATM integrations by creating comprehensive troubleshooting guidelines. Design buying strategies and marketing blogs related to advantages of bitcoin adoption. Coach enterprise partners to highlight significance of bitcoin strategy in retail industry and provide insights on bitcoin trajectory and value. Raise awareness about organization by developing and posting informative content for public.

• Supported start-up processes of LibertyX by implementing robust strategies and plans.
• Developed largest retail onramp for bitcoin and spearheaded initiatives to emerge as market leader with 32% share in retail bitcoin across USA.
• Enhanced client acquisition and retention by determining customers’ needs and delivering high-quality services as per requirements.
• Drove sustainable business growth by directing order cycle in effective manner.
• Secured and signed new customers by identifying potential enterprise accounts.

Led and monitored performance and activities of team of account executives. Drove prepaid sales and directed multi-state territory through strategic planning. Streamlined sales operations of organization and attained defined targets by preparing and implementing robust strategies.

• Achieved predefined objectives and milestones and administered 1500 stores in six states over 12-year period.
• Leveraged proactive sales approach and cultivated long-lasting relationships to enhance sales growth
• Increased sales and customer reach by establishing reliable distribution channel.
  

• Optimized revenue by cultivating relationships with new and existing accounts.
• Leveraged networking, cold calling, canvassing, and referrals to prospect and qualify new clientele.
• Generated leads and executed strategic sales to increase business productivity.