Summary
Overview
Work History
Education
Skills
Certications
Work Preference
Interests
Timeline
Generic
Marcus J. Shanks

Marcus J. Shanks

Kannapolis,NC

Summary

Over 11 years of expertise in strategic project management and digital marketing, delivering transformational outcomes for clients in pharmaceuticals, technology, and media. As Senior Director of Program Management at 83bar, led teams to optimize operations and implement scalable solutions for regulatory-compliant marketing products. Proven track record in mitigating risks and aligning teams to enhance client satisfaction and market positioning. Skilled in strategic planning, operational improvement, and fostering collaboration to drive efficiency and productivity.

Overview

15
15
years of professional experience

Work History

Senior Director Project Management/Senior Traffic Coordinator

83bar
Austin, TX
11.2021 - 05.2025
  • Increased campaign delivery speed by 35% through the implementation of standardized agile workflows, sprint cadences, and team performance tracking across pharmaceuticals and clinical trial verticals.
  • Achieved a 92% client retention rate, attributed to risk-integrated digital asset delivery models and consistent alignment with FDA, HIPAA, and GDPR compliance standards.
  • Orchestrated and scaled a high-performing team of Project Managers and Directors, delivering operational excellence across multimillion-dollar pharmaceutical, clinical trial, and DTC programs.
  • Architected and deployed standardized policies, SOPs, internal resource utilization, and compliance controls, ensuring 100% alignment with FDA, HIPAA, and industry regulations.
  • Championed a performance-driven culture by empowering team leaders, streamlining workflows, and driving continuous improvement initiatives that boosted delivery efficiency.
  • Mitigated operational risks through proactive risk mapping and escalation protocols, ensuring seamless digital asset servicing and safeguarding campaign continuity.
  • Partnered cross-functionally with engineering and tech leadership to launch and optimize scalable infrastructure, reducing operational friction and enhancing throughput by 25%.
  • Integrated robust risk management frameworks into digital marketing pipelines, directly elevating compliance, reducing error rates, and strengthening client retention and satisfaction.
  • Co-Directed the full lifecycle development of a new SaaS solution, from concept to market, resulting in $1.2M+ in first-year revenue through agile execution and targeted commercialization.

Director of Digital Project Mgmt. South America

Lost Cove Consultants
Quito , Ecuador
09.2017 - 11.2021
  • Drove a 67% increase in campaign ROI over two years by optimizing brand performance strategies and leveraging financial modeling to prioritize high-yield initiatives.
  • Accelerated time-to-market by over 30% through the implementation of agile-based project delivery models, and improved cross-functional coordination between marketing, finance, and R&D.
  • Expanded client acquisition by over 70% by leading high-impact digital strategy engagements and refining in-market campaign targeting based on real-time performance and year-over-year data.

Product Marketing Director

SoftdSign Software
Huntersville, NC
06.2013 - 10.2017
  • Increased ARR by 72% over three years by launching targeted go-to-market strategies for SaaS subscription models and reducing churn through feature alignment.
  • Reduced Customer Acquisition Cost (CAC) by 26% by optimizing paid and organic marketing funnels, improving lead quality, and increasing conversion rates through iterative testing and subscription retention.
  • Improved SaaS product adoption by 45% by aligning product enhancements with customer behavior analytics and driving updates that directly supported onboarding and retention metrics.
  • Spearheaded the end-to-end development of go-to-market strategies for SaaS subscription products, increasing customer acquisition and supporting scalable growth across key segments.
  • Unified cross-functional teams across Marketing, Sales, Operations, and Product to ensure cohesive messaging, product positioning, and campaign execution aligned with business objectives.
  • Coordinated with internal stakeholders and external agency partners to roll out high-performing multi-channel acquisition campaigns, balancing paid and organic efforts for maximum impact.
  • Constructed dynamic forecasting and analytics models to measure performance against KPIs such as CAC, ARR, MRR, and churn; translated insights into strategic adjustments that boosted profitability.
  • Advised Product Development on customer-centric enhancements by interpreting feedback, behavioral data, and market insights, leading to improved product engagement and retention outcomes.
  • Optimized growth initiatives through continuous A/B testing and agile experimentation, enabling rapid refinements that increased marketing efficiency and accelerated time-to-value.

In-Game Producer (Contractor)

CBS Sports
07.2010 - 04.2013
  • Directed live statistical production teams for high-profile national broadcasts, including NCAA Final Fours, PGA Masters Tournaments, and the 2008 Ryder Cup, ensuring real-time accuracy and seamless on-air delivery.
  • Managed a six-person stats crew, delegating roles, coordinating workflows, and ensuring flawless execution of live and pre-recorded content under tight broadcast deadlines.
  • Produced on-air highlight packages and special segments, contributing to compelling storytelling and enhanced viewer engagement across college basketball and football coverage.
  • Guided on-screen talent and technical staff throughout live events, aligning visuals, commentary, and analytics to meet creative and production standards.
  • Engineered broadcast support materials-including game-day data packages and pre-show feature content-to enrich programming and drive audience retention.

Education

Some College (No Degree) - Integrated Strategic Communications

University of Kentucky
Lexington, KY

Skills

  • Project management and agile methodologies
  • Regulatory compliance and risk management
  • Digital marketing and data analysis
  • Performance tracking and key performance indicators
  • Team leadership and management
  • Client retention and stakeholder relations
  • Financial modeling and budget management
  • Human resources management and policy development
  • Contract management and information technology management
  • Cross-functional collaboration

Certications

IBM Machine Learning Professional Certificate

IBM Artificial Intelligence Implementation Certificate

Monday.com Work Management Core Certification

Google Analytics Certification

Scrum Master Certified

PMI-ACP Certified

PMP Certification (in progress)

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Career advancementCompany Culture

Interests

Wood working

Sailing

Cooking

Timeline

Senior Director Project Management/Senior Traffic Coordinator

83bar
11.2021 - 05.2025

Director of Digital Project Mgmt. South America

Lost Cove Consultants
09.2017 - 11.2021

Product Marketing Director

SoftdSign Software
06.2013 - 10.2017

In-Game Producer (Contractor)

CBS Sports
07.2010 - 04.2013

Some College (No Degree) - Integrated Strategic Communications

University of Kentucky

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