HubSpot
Marcus Krieg
Senior Marketing Leader
New York,NY
Summary
Dynamic marketing executive with 10 years experience propelling company offerings and brand through innovative strategies, technical know-how, effective leadership and analytical problem-solving. Most importantly, I take personal responsibility and get the job done.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Contract Digital Marketing Specialist
Self-Employed
Scottsdale, AZ
09.2020 - Current
- Managed digital projects from initial concept through final implementation and live monitoring.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized social media channels and web pages to improve SEO and usability.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created content strategies for digital media.
President
WireBuzz
Scottsdale, AZ
01.2019 - 06.2020
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Navigated the COVID-19 pandemic, including the PPP, transitioning to remote work, pivoting to remote services & retained 100% of staff and pre-pandemic revenue, while increasing profits & bonus compensation for the team.
- Initiated operational improvements using lean methodologies to drive efficiency and reduce costs.
- Supported and supervised team of 22 Marketing & Video Production professionals, in addition to dozens of contractors.
- Oversaw hiring, adding valuable, talented professionals to strengthen the team.
- Eliminated staff turnover during my tenure, ending the cycle of walkouts under previous leadership.
- Improved performance management system and introduced training and book club programs to develop talent and future leaders.
- Transitioned company from accrual to project-based accounting, resulting in smoother cashflow and reduced payroll risk.
- Closed deals and led major marketing programs for clients like Tony Robbins, AAA, 23andMe, Invitae and CoolSculpting.
- Facilitated and managed budgets for over $8m in annual revenue.
Director of Strategy & Conversion Optimization
WireBuzz
Scottsdale, AZ
05.2012 - 01.2019
- Facilitated revenue increases of $450k in 2012 to over $6m in 2019.
- Managed teams of 8 professionals focused on generating agency revenue and improving service & production quality.
- Responsible for coordinating and overseeing all agency and client marketing activities.
- Shaped solutions and approaches by leveraging trends in client marketplaces and industries.
- Oversaw business-wide changes to modernize procedures and organization.
- Filled a secondary role as the primary sales closer when presenting strategies and scopes of work to clients.
Customer Support Team Lead
Yodle
Scottsdale, AZ
07.2011 - 05.2012
- Trained and served as an escalation point for 7 customer support specialists.
- Managed client relationships with several National accounts, including Merry Maids and Two Men and a Truck.
Sales Manager
American Income Life Insurance Company
Portland, OR
10.2010 - 06.2011
- Sold insurance products, hired and trained a team of five producers, and developed a custom sales strategy and script.
Education
Bachelor of Arts - Political Science, History
University of Oregon
Eugene, OR 09.2006 - 06.2010
Skills
Copywriting & Message-Market Fit
Public SpeakingContent & Video Marketing
Conversion Rate Optimization
Multi-Channel Marketing
Marketing Automation
Sales Expertise
Media Relations
Operations Management
Database Management
Branding
Budgeting
Training & Staff Development
Analytical and Critical Thinking
Dependable and Responsible
Interpersonal Communication
Accomplishments
- Launched Tony Robbins' first physical product since 2001
- Increased profit margins by 3.5x after implementing a spreadsheet-based pricing model
- Navigated the 2019 pandemic without layoffs and only one month of reduced payroll, which was only experienced by senior leaders and was later reimbursed
- 2019 Telly Award for Best Testimonial — Guardant Health
- 2019 Communicator Award for Best Testimonial — UofA SALT Center
- 2019 Communicator Award for Best Documentary — Medtronic
- TIM Award for Rising Star — Todd Hartley
- 2016 Telly Award for Best Testimonial — Invitae
Software
Google Analytics
WordPress
Microsoft Office
Project Management
CRM
Marketing Automation
Timeline
Contract Digital Marketing Specialist
Self-Employed
09.2020 - Current
President
WireBuzz
01.2019 - 06.2020
Director of Strategy & Conversion Optimization
WireBuzz
05.2012 - 01.2019
Customer Support Team Lead
Yodle
07.2011 - 05.2012
Sales Manager
American Income Life Insurance Company
10.2010 - 06.2011
Bachelor of Arts - Political Science, History
University of Oregon
09.2006 - 06.2010