Spearheading a team consisting of four direct reports
Responsible for directing day to day sales operations for the Walmart, Club, and E-commerce
Senior Director of Sales
Dr. Fresh LLC (NexPhase Capital)
Brea, CA
09.2012 - 03.2017
Render oversight to the leading retailers in the United States for all channels, with key customers including Walmart, Albertsons Companies, HEB, CVS, Military & UNFI.
Developed and implemented strategic plans to maximize organizational efficiency, effectiveness, and profitability.
Lead cross-functional teams in developing creative solutions to challenging problems.
Promoted a culture of collaboration among staff members through regular communication, feedback, and recognition.
Director of National Sales–Safeway
Hostess Brands
11.2009 - 09.2012
Directed and coordinated daily operational aspects of Fresh Bread and Sweet Baked Goods business in Safeway nationally
Senior Director of Sales – Walmart
PepsiCo
Fayetteville, AR
05.2009 - 11.2009
Effectively lead a $1.7B carbonated soft drink business in the world’s largest retailer
Built relationships with external partners, vendors, and customers in order to foster collaboration.
Collaborated with executive leadership team to develop long-term objectives that would drive success.
Senior National Account Sales Manager–Carbonated Soft Drinks, Safeway
PepsiCo
07.2004 - 08.2009
Effectively managed the $230M carbonated soft drink business while achieving four years of share and incremental profit growth
National Account Sales Manager–Non-Carbonated Soft Drink, Safeway
PepsiCo
02.2004 - 07.2004
Performed extensive sales forecasting and strategic planning to ensure substantial increase of corporate profitability while assessing business developments and monitoring market trends
National Account Sales Manager–Cookie and Cracker Team Lead, Safeway
Pepperidge Farm, Inc. (Campbell Soup Co.)
06.2002 - 02.2004
Recognized for consistently achieving 100% of company objectives for 15 straight quarters
National Account Sales Manager–Team Lead, Albertson’s
Pepperidge Farm, Inc. (Campbell Soup Co.)
04.2000 - 06.2002
Managed $60M sales volume and administered $10M trade-marketing budget to fund operations, maximize investments, and optimize operational efficiency
Area Sales Manager–Utah and Idaho Market
Pepperidge Farm, Inc. (Campbell Soup Co.)
01.1999 - 04.2000
Greatly surpassed annual dollar objectives, ranking as #1 in the nation earning Super Merit Award for excellence in sales performance
Area Manager–Northern California Market
Gallo Sales Company
03.1998 - 01.1999
Education
Bachelor of Science in Business Marketing -
California State University, Chico, CA
01.1994
Skills
Microsoft Office Suite: Word, Excel, PowerPoint, and Access Sales-based Software: AC Nielsen and IRI