Marcus Plumb
Miami Beach,FL
Summary
E-commerce executive with over 10 years of experience in public companies and high-growth startups. Expertise in the ticketing marketplace, with leadership roles at Confirmed360, SeatGeek, and StubHub. Proven ability to drive revenue growth through effective go-to-market strategies, resulting in increased market share and millions in incremental revenue. Skilled in identifying expansion opportunities and developing high-value partnerships.
Overview
9
9
years of professional experience
Work History
VP of Strategy & Growth
Confirmed360
Santa Monica, California
09.2024 - Current
- Lead strategy and growth efforts shaping the overall business direction and scaling company operations
- Design and implement go-to-market strategies, leveraging a decade of ticket industry experience to optimize the VIP and premium experience concierge offerings.
- Spearhead vertical integration of business assets and identify inorganic growth opportunities (Ex, partnerships, acquisitions, new business units) to fuel company expansion and diversify offerings.
- Collaborate cross-functionally with all teams to develop and deliver elevated customer experiences and strategic business initiatives
Marketplace Strategy & Sales Sr Manager
SeatGeek
New York City, New York
08.2020 - 09.2024
- Create the go-to-market strategy across the entire SeatGeek consumer marketplace for all sports, concerts, festivals, and theater.
- Managed 8 accounts generating $60M in sales; expanded portfolio to 15 accounts, achieving a projected $500M in sales for a 500%+ growth increase during my tenure.
- Drove an incremental $10 million in revenue through API monetization and payment optimization.
- Collaborated with the Enterprise Sales team to establish partnerships directly with content rights holders. (Ex. Fiesta Bowl & Daytona 500)
Inventory Strategy Sr Manager | Sports
StubHub
San Francisco, California
01.2020 - 08.2020
- Leading the optimization of the inventory strategy for major and prioritized events across the sports landscape.
- Develop the end-to-end process for the major events (Super Bowl, Final 4, Masters, US Open) strategy through supply, fulfillment, pricing, marketing, and merchandising efforts.
- Diagnose and resolve inventory opportunities and gaps through executing strategic contracts focused on revenue generation, exclusive supply, and market share gains.
Inventory Strategy Manager | NFL, NBA & NHL
StubHub
San Francisco, California
07.2016 - 01.2020
- Oversee the overall inventory strategy on StubHub for the entire NFL, NBA & NHL with a total market value of $1.2 billion.
- Execute strategic revenue-generating contracts with the primary focus on NFL, NBA & NHL.
- Key contributor in the implementation of the NFL & StubHub partnership. This deal allowed Stubhub to be the NFL's first authorized resale marketplace, providing a new open architecture digital ticketing system with Ticketmaster.
- Converted over 22 professional seller accounts with a net value of over $78 million to StubHub's point of sale system Ticket Utils.
Education
Parks, Recreation, Tourism Management
Clemson University
Clemson, SC08-2013
Skills
- Go-to-market strategies
- Partnership development
- Market trends and analysis
- Vertical integration
- Project management
- Customer experience optimization
- Revenue generation
- Business development
Activities
- Appointed to StubHub's Global Transformation Team
- Created StubHub's Friends & Fans employee discount code program, which has generated $10 million in sales since its inception.
- Appointed to Greenways For Nashville Board of Directors, 2015-2018
Timeline
VP of Strategy & Growth
Confirmed360
09.2024 - Current
Marketplace Strategy & Sales Sr Manager
SeatGeek
08.2020 - 09.2024
Inventory Strategy Sr Manager | Sports
StubHub
01.2020 - 08.2020
Inventory Strategy Manager | NFL, NBA & NHL
StubHub
07.2016 - 01.2020
Parks, Recreation, Tourism Management
Clemson University