Marcus Toler
Fredericksburg,VA
Summary
Experienced in successfully managing large-scale entertainment events and productions, ensuring seamless execution and guaranteeing audience satisfaction. Expertise lies in utilizing creative planning and problem-solving skills to enhance event engagement and elevate the overall guest experience. Proven track record of leading diverse teams and coordinating complex logistics, consistently delivering exceptional results for high-profile projects.
Overview
19
19
years of professional experience
Work History
Director of Marketing
Always Flavored
01.2024 - Current
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
Owner/Marketing Director
360 Marketing
01.2008 - Current
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Built strong relationships with industry professionals and influencers.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Managed marketing budget for maximium ROI.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Director of Entertainment/Owner
Big Day Productions
12.2005 - Current
- Streamlined internal processes for scheduling and coordinating talent, improving overall efficiency within the department.
- Implemented creative strategies to expand venue offerings, attracting diverse clientele and increasing attendance rates.
- Surveyed, gathered and compiled feedback from guests and submitted improvement recommendations to planning team.
- Researched and recommended musical, cultural and performing acts to meet entertainment objectives.
- Supervised volunteers and sponsors to verify attendance, service quality and adherence to rules and policies.
- Managed entertainment schedule and programming to minimize conflict and delays.
- Manage supplies, setup, breakdown, and hosting of events to create a welcoming atmosphere
- Monitored budget and expenditures, keeping facility within budget.
Education
Marketing
Southern West Virginia Community College
Logan, West VirginiaSkills
- Content strategy
- Partnership development
- Creative direction
- CRM management
- Key decision making
- Project management
- Scheduling
- Time management
- Vendor relationship management
- Audio-visual management
Timeline
Director of Marketing
Always Flavored
01.2024 - Current
Owner/Marketing Director
360 Marketing
01.2008 - Current
Director of Entertainment/Owner
Big Day Productions
12.2005 - Current
Marketing
Southern West Virginia Community College
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