MARCUS NELSON

Enhanced brand awareness by developing and executing strategic marketing campaigns. Cultivated strong relationships with media outlets to secure positive coverage of company news, products, or services.

• SALESFORCE: Generated $32M in pipeline within 6 months through a strategic brand naming and storytelling initiative for a new Salesforce Wave Analytics product
• SALESFORCE: Led focus groups & internal meetings, developed compelling enterprise stories, and spearheaded product marketing and promotion efforts
• INSTAGRAM: Orchestrated the go-to-market (GTM) messaging strategy, enhancing product understanding and driving market engagement
• BOX: Developed comprehensive go-to-market collateral aimed at educating sales partners on the integration of Microsoft Office 365 with Box services
• BOX: This strategic initiative generated $21M in pipeline revenue within just 4 months, demonstrating effective partner enablement and market penetration
• FACEBOOK: Directed the development and execution of the brand narrative for a new lead management feature and API
• FACEBOOK: Provided ongoing coaching to Facebook product marketers, enhancing best practices and ensuring cohesive messaging across platforms
• XOS TRUCKS: Orchestrated a complete overhaul of company messaging and communications strategies
• XOS TRUCKS: Led a data-driven Account Based Marketing (ABM) campaign utilizing the Hubspot tech stack, which propelled a 483% surge in sales leads within a 5-month period.

Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth. Established a successful business by identifying market needs and developing innovative solutions.

• Established and led a startup in the employee advocacy space, directing product vision and marketing strategies that culminated in acquisition by Trap!t
• Engaged directly with venture capitalists and industry stakeholders to foster robust financial backing and strategic partnerships

Streamlined internal communication processes to ensure alignment between PR, sales, marketing, and product development teams. Fostered strong relationships with media outlets, securing positive coverage for company announcements or events.

• Led the development, messaging, and execution of a comprehensive overhaul of an SMB micro-site, achieving a 1,400% increase in sales pipeline within four months through innovative content and video FAQs
• Spearheaded comprehensive communications strategies, significantly enhancing media visibility and corporate narrative through innovative content management and strategic media relations
• Led the development and execution of a transformative approach to corporate blogging, increasing content engagement by 830% in three months through effective storytelling and CRM insights
• Grew social channel audiences by 1,945% in 2 years by establishing an MVP communication program called #AskForce, rewarding Salesforce Admin customers who answered questions from new users

Evaluated market trends to identify emerging opportunities and inform strategic decision making. Conducted target market research to scope out industry competition and identify advantageous trends.

• Instrumental in acquiring initial funding and navigating the company through the 2008 economic downturn by innovating user engagement strategies
• Achieved rapid transition to profitability through strategic marketing initiatives, impacting product adoption and user base expansion