Marcy Bartel
Folsom,CA
Summary
Performance-driven marketing strategist, skilled in creating marketing plans and helping lead successful product launches, promotions and development. Experienced in SEO content creation, social media audience engagement and brand management. Forward-thinking professional offering more than 10 years of experience working in demanding, deadline-driven environments. Energetic team player able to support sales staff by providing sales data, budget forecasts, and new product information whist relaying customer services requests.
Overview
10
10
years of professional experience
Work History
Field & Channel Marketing Manager - West & Canada
Aerohive Networks
Milpitas, CA
04.2019 - Current
- Collaborate with sales to increase brand awareness and enhance business development by building and maintaining relationships with 10 strategic partnered accounts. Managing distribution of MDF to help measure ROI
- Oversee New Logo Proof of Concept Spiff program that provided partners incentive to bring in business, resulting in $1.5M in opportunities YTD in 2019
- Planned and executed new Wi-Fi 6 roadshow series across 10 cities in Western U.S. and Canada producing over $500k in direct opportunities
- Collaborated with Marketing Operations to create SFDC dashboards to track specific program leads, direct and partner opportunities, and ROI
Field Marketing Manager
Aerohive Networks
Milpitas, CA
06.2017 - 04.2019
- Directed customer leads to sales department for further assistance and follow up
- Strategically coordinated with Channel Partners to organize joint marketing programs and events bringing in over $250k in opportunities
- Provided monthly event performance reports, event budgets, metrics, and follow up to sales field and management
- Managed lead flow from event to Marketing Ops team for Pardot and Salesforce importing and tracking
- Created landing pages for pre and post-events, helping to track registration and attendance for both Aerohive and partnered events
- Assisted with coordination of 12 regional Partner Roadshows including onsite venue management, presentation logistics, and post-event follow-up
- Estabilished and set up at least 6 per quarter joint webinars with customers and partners for local lead generation
Field Marketing Specialist
Aerohive Networks
Milpitas, CA
04.2016 - 06.2017
- Planned and executed all elements of regional customer and prospect events in West, North Central, and North East regions in the U.S
- Worked with Area Vice Presidents in West and North to build field marketing plans within budget parameters
- Coordinated with Demand Gen and Product Marketing teams for content and speaking opportunities
- Helped to drive attendance to events through email marketing and social media
- Communicated marketing activities, campaigns, and events with sales team and track in America’s calendar
- Assisted with producing, prepping, tracking, shipping and maintaining event equipment and materials
- Worked with ODR (Opportunity Development Representatives) and sales to ensure leads are properly routed and followed up within 24-72 hour time frame
- Actively participated in weekly sales calls across territories aligning corporate marketing strategies with sales initiatives
Opportunity Development Representative
Aerohive Networks
Sunnyvale, CA
02.2015 - 03.2016
- Researched potential clients and markets to prepare for appointments to both inside and outside sales teams
- Proactively managed client and prospect correspondence and recorded all tracking and communications through Salesforce
- Conferred with existing and potential customers to assess requirements and propose optimal Cloud Managed Wireless solutions
- Used LinkedIn, Discover Org, Hoovers, Salesforce to produce more than 100 fresh leads each quarter and maintained solid 80% conversion rate
Inside Sales Representative
Main Street Hub
San Francisco, CA
10.2014 - 01.2015
- Sold social media marketing solutions to SMB's such as restaurants, spa and salons, doctors and dentists, and to retailers with consultative approach, educating businesses on how to better utilize social media and customer review sites
- Managed entire sales cycle (1-3 calls) in Salesforce from prospecting to cold calling to close
- Made high volume of cold calls (100+) and presentations daily
- Met 150% of sales quota in 1st 2 months of ramping
- Awarded "MVP" in November for sales and work-ethic
- Awarded "Elevate Others" in December for creating high energy and positive environment for San Francisco sales location
Education
Bachelor of Arts - Intercultural Communication
San Francisco State University
San Francisco, CA2004
Skills
- Marketing strategy
- Data driven
- Strategic planning
- Content development
- Communication planning
- Campaign management
Previous Career History
Customer Account Manager | Kapstone Container Corporation 09/2009 - 01/2014
Customer Service Representative | Georgia Pacific Corporation 09/2004 - 09/2009
Purchasing Agent | Georgia Pacific Corporation 11/2003 - 09/2004
Additional Information
- Volunteer Activities - Glide Memorial Church
Timeline
Field & Channel Marketing Manager - West & Canada
Aerohive Networks
04.2019 - Current
Field Marketing Manager
Aerohive Networks
06.2017 - 04.2019
Field Marketing Specialist
Aerohive Networks
04.2016 - 06.2017
Opportunity Development Representative
Aerohive Networks
02.2015 - 03.2016
Inside Sales Representative
Main Street Hub
10.2014 - 01.2015
Bachelor of Arts - Intercultural Communication
San Francisco State University
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