Marcy Colletti

• Managed marketing for four properties: Stoney's Rockin' Country, Stoney's North Forty, Vic's Las Vegas, and Santa Fe Mining Company. This involved optimizing multiple concurrent marketing campaigns per property, including weekly live country artist promotions, special event promotions, food and beverage campaigns, and more
• Developed and executed strategic initiatives to drive engagement, increase foot traffic, and enhance brand visibility across all venues
• Developed comprehensive marketing strategies by analyzing market trends and consumer demographics
• Drove content marketing initiatives to establish thought leadership and attract new customers
• Spearheaded market research efforts to align brand development with consumer expectations
• Oversaw and executed brand marketing strategies, ensuring strong positioning within the nightlife and live entertainment industry
• Represented venues at key industry events and cultivate business partnerships to enhance brand reputation
• Developed and analyzed marketing campaigns across digital and experiential platforms, measuring performance through data insights and audience engagement
• Planed and managed on-site and off-site promotional events, coordinating vendors, sponsorships, and marketing activations
• Lead customer acquisition efforts through social media management, digital advertising, and lead generation initiatives.
• Implement customer and employee engagement strategies, ensuring alignment with brand identity and business goals
• Collaborate with senior management and media partners to develop PR, advertising, and content marketing strategies

• Plan, direct, and coordinate market efforts by developing budgets and event plans, including costs, vendors, promotional materials, staffing requests, etc.
• Spearhead and coordinate internal marketing and employee engagement
• Develop online and social media plans, generate creative for all platforms, post and engage on multiple social media accounts
• Support sales and lead generations for all dealership departments
• Conduct market and competitor research, and advise marketing plans accordingly
• Offer expert advice to develop innovative advertising, public relations, social media, and events
• Supervise a marketing team, including hiring, training, workloads, schedules and deadlines
• Manage internship program through a partnership with a national school program
• Built strong relationships with industry professionals and influencers
• Developed comprehensive marketing plans in alignment with overall business goals and objectives

• Marketed and sold private event services, up to 3 events per week, increasing revenue through targeted promotional efforts
• Developed relationships with clients, securing long-term partnerships and repeat business
• Managed event logistics, vendor coordination, and on-site execution

Sell and book travel tours based on clients needs and expectations

• Uphold vendor and client relationships through direct communication of ideas, updates and feedback
• Coordinate and negotiate community and event participation
• Organize local bike rides to fit all demographics, from participating in events such at IMBA's Take a Kid Mountain Biking Day and 55+ Senior Rides, to race training rides
• Develop, coordinate and manage shop events, including races, pre-race events, release parties and in-store bike builds
• Point of contact for all vendor inquiries
• Outreach manager and point of contact for bike shop and tour related media and PR
• Assist with website content and SEO optimization
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
• Created content and promotional materials to drive engagement and conversions

Various brand management and field marketing roles, working with global brands like Coca-Cola, Vitaminwater, and Jetro Restaurant Depot cross industries that include consumer products, sports teams, and non-profits. Responsibilities included:

• Managing brand activations and field marketing programs across multiple regions
• Leading consumer engagement strategies, sampling programs, and influencer collaborations
• Training and managing teams of brand ambassadors and promotional staff
• Used critical thinking to break down problems, evaluate solutions and make decisions
• Demonstrated strong organizational and time management skills while managing multiple projects