Manager, Events & Experiential Marketing
Managed $4.5M+ annual budget with 100% compliance and cost efficiency
Led global event strategy and execution across conferences, summits, and experiential activations
Managed registration for 1,500+ attendees, secure payment systems, and real-time reporting
Served as liaison for executive stakeholders and client User Boards to ensure strategic alignment
Directed TriZetto Cares Golf Charity ($50K+ raised) and “Clean the World” initiative (5,000+ kits assembled)
Delivered VIP experiences for President's Club and Sales Kick-Offs, managing travel and white-glove service
Negotiated hotel contracts and managed venue logistics across all programs
Secured sponsorships from Microsoft, AWS, and Google, exceeding revenue goals by 50% ($750K vs. $500K)
Created branded event websites and marketing campaigns, increasing attendance by 10%
Maintained segmented client database (25K+ contacts) for targeted outreach and engagement
Analyzed post-event surveys to inform strategy and improve client experience
Managed tradeshow booths at multiple industry events, implemented badge scanning tech, boosting lead capture by 6% and enabling real-time engagement analysis
Coordinated executive calendars and complex travel logistic