MARDEEN SCHULTZ
OLD HICKORY,TN
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
25
25
years of professional experience
Work History
Senior Activation Strategist
TRUE MEDIA SERVICES
11.2022 - Current
- Strategize, negotiate and execute for several US clients on all traditional tactics which include TV, Radio, OOH and print plans annual and short term campaigns
- Review, negotiate and execute all sponsorships per client needs
- Prepare tactical channel decks, post buy reporting, end of campaign reporting for all clients
- Collaborate with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Manage high-impact projects from inception to completion, consistently delivering results on time and within budget constraints.
Manager-Video
SPARK FOUNDRY
07.2022 - 10.2022
- Worked on national business for a major pharmaceutical client, managed inventory by working with major network partners
- Managed invoices, discrepancies, post reporting
- Trained junior associates for all aspects of coordinating and helping manage network inventory
Senior Media Planner
FINN PARTNERS
08.2021 - 07.2022
- Worked directly with clients on various media plans, attended internal and external meetings, planned all media (traditional and digital), managed the day to day for several paid media accounts, negotiated and executed media, trained team members to use various parts of Strata, and worked with internal teams on client billing.
- Streamlined processes for increased efficiency internally for team members, specifically using Strata
- Managed multimillion-dollar budgets for efficient media buying and placement, maximizing return on investment.
- Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources.
Supervisor - Broadcast
PERISCOPE/QUAD
10.2018 - 08.2021
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Negotiated with broadcast vendors to secure cost-effective contracts, resulting in significant budget savings.
- Helped manage broadcast schedules from start to finish which included makegoods, invoice reconciliation and post buy reporting
- Successfully helped transition the broadcast team from Strata to Media Ocean on how to use Mediaocean.
Media Investments Manager
RED CIRCLE AGENCY
09.2015 - 10.2018
- Managed all day-to-day media activities for three casino accounts
- Strategized, planned, negotiated, executed all traditional media through local partners
- Handled client facing communications daily, created media buy recaps/media post buy recaps, developed presentations for media plans and traveled out of state for client meetings when necessary.
Media Buyer
CUNEO ADVERTISING
07.2013 - 09.2015
- Partnered with account services to develop local and regional media campaigns for all traditional media vendors
- Negotiated and executed media buys, handled makegoods, reconciled invoices in a timely manner.
Media Buyer- Print
CAMPBELL MITHUN
03.2011 - 07.2013
- Managed the print media for 30 U.S markets for Great Clips
- Planned and negotiated schedules alongside the client and internal and external teams to deliver various print ads to various franchisees across the nation.
Licensed Childcare Provider
MARDEEN’S KINGDOM OF KIDS CHILDCARE
09.2005 - 03.2011
- Provided a nurturing environment for children ages 6 weeks to 11 years old
- Specialized in music, singing and art daily.
Broadcast Negotiator
COMPASS POINT MEDIA/CASH PLUS
12.1999 - 05.2003
- Negotiated and executed television media buys for several U.S
- Markets for several clients, handled makegoods, posts and more.
Education
Bachelor of Arts - Public Relations
University of North Dakota
Skills
- Relationship Building
- Attention to Detail
- Problem-solving abilities
- Decision-Making
- Cross-Functional Team Collaboration
- Client Relationship Management
- Creative Thinking
- Team Leadership
- Project Coordination
- Strategic Planning
- Media Relations
- Advertising Strategy
Timeline
Senior Activation Strategist
TRUE MEDIA SERVICES
11.2022 - Current
Manager-Video
SPARK FOUNDRY
07.2022 - 10.2022
Senior Media Planner
FINN PARTNERS
08.2021 - 07.2022
Supervisor - Broadcast
PERISCOPE/QUAD
10.2018 - 08.2021
Media Investments Manager
RED CIRCLE AGENCY
09.2015 - 10.2018
Media Buyer
CUNEO ADVERTISING
07.2013 - 09.2015
Media Buyer- Print
CAMPBELL MITHUN
03.2011 - 07.2013
Licensed Childcare Provider
MARDEEN’S KINGDOM OF KIDS CHILDCARE
09.2005 - 03.2011
Broadcast Negotiator
COMPASS POINT MEDIA/CASH PLUS
12.1999 - 05.2003
Bachelor of Arts - Public Relations
University of North Dakota