Marella Hajjar
Los Angeles,CA
Summary
Results-driven Business Development Project Manager with experience in executing strategic growth initiatives and managing cross-functional teams. Strengths include problem solving, commercial acumen, and the ability to thrive in fast-paced environments. Proven track record of driving business expansion through innovative project management tactics that deliver results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Development Project Manager
Kelly Services
Long Beach
02.2024 - Current
- Conducted market research to identify potential clients and opportunities for growth.
- Maintained up-to-date knowledge of relevant technologies used in business development operations.
- Developed and implemented comprehensive business development strategies to increase client base.
- Collaborated with internal teams such as marketing, sales, finance, operations. to drive revenue growth.
- Created presentations, proposals, and other materials to demonstrate the value of products or services.
- Identified potential business opportunities through market research and analysis.
- Facilitated communication between partners, vendors, customers, staff members throughout all stages of the project lifecycle.
- Managed budgets associated with various business development initiatives.
- Organized meetings with clients to discuss their needs and develop solutions.
- Developed go-to-market plans for new products and services including launch timelines and promotional campaigns.
- Managed projects from conception through completion, ensuring that deadlines were met within budget parameters.
- Monitored industry trends and evaluated competitor activities to inform marketing efforts.
- Researched emerging trends in the marketplace that could benefit current operations.
- Established relationships with key stakeholders in target markets and industries.
- Coordinated with cross-functional teams to ensure successful project implementation.
- Analyzed customer feedback to improve existing products and services as well as create new ones.
- Assisted in preparing reports on current performance metrics for senior management review.
- Established new customer accounts using negotiation and sales closing abilities.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Represented the company at industry conferences, networking events, and trade shows to build brand awareness.
- Coordinated with marketing teams to develop promotional materials and campaigns for target markets.
- Monitored industry trends and technological advancements to stay ahead of competition.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Identified and pursued upselling and cross-selling opportunities within the existing client base.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Gained market share in new sales performance through aggressive team training.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Used change methodologies to increase sales and led projects for increased productivity.
Sr. Staffing Market Manager
Staffogen
Los Gatos, CA
03.2021 - 12.2023
- Created an expansive database of potential candidates by establishing a strong online presence on LinkedIn and Twitter.
- Advised senior management on labor market trends that could influence staffing decisions.
- Provided guidance to department heads on interview techniques, selection criteria, and legal compliance.
- Reviewed applications and resumes to evaluate applicants' qualifications against job requirements.
- Successfully negotiated contracts with external vendors for the provision of temporary or contracted personnel services.
- Recorded all recruiting activities including job postings, received resumes, conducted interviews, and completed reference checks.
- Organized on-site visits with recruiters, hiring managers, and supervisors to discuss staffing needs.
- Developed and implemented recruitment strategies to identify potential candidates for open positions.
- Maintained up-to-date knowledge of relevant laws and regulations.
- Analyzed marketing data to identify trends and inform strategies.
- Built partnerships with industry influencers to amplify reach of campaigns through social media channels.
- Established relationships with vendors to ensure effective execution of campaigns.
- Generated reports on campaign performance metrics such as ROI, website traffic, conversions.
- Identified potential areas for improvement in existing processes and procedures.
- Negotiated contracts with suppliers and vendors.
- Maintained up-to-date knowledge about current industry trends and best practices.
- Developed and implemented marketing plans to increase brand awareness, market share, and customer loyalty.
- Coordinated with internal teams to develop content that resonates with target audiences.
- Reviewed progress of ongoing projects and provided feedback where necessary.
- Conducted market research to understand customer needs, preferences, and buying behaviors.
- Managed the design process of promotional materials including brochures, flyers, banners.
- Developed key performance indicators for measuring success of campaigns and initiatives.
- Implemented digital marketing tactics such as SEO and SEM, email marketing.
- Built strong relationships with top customers and prospects and generated robust sales pipeline.
- Established market strategies that met or exceeded budget numbers.
- Answered customer questions and addressed problems and complaints in person and via phone.
- Consistently upheld professional standards in sales and customer relationships, resulting in able lead generation from both internal and external sources.
- Developed and nurtured robust partnerships with suppliers and key clients for sustainable business expansion.
- Directed and coordinated products, services and sales activities.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Conducted market research and reported on competitors.
- Achieved growth in market share by providing intensive team training to improve sales performance.
Business Development Market Officer
FEER McQueen
Lebanon, Beirut
07.2019 - 12.2020
- Developed pricing strategies for new products or services based on target audience needs.
- Performed A and B testing of creative assets to optimize performance of campaigns.
- Collaborated with designers to create visuals that effectively communicated desired messages.
- Researched industry trends to identify potential opportunities for growth.
- Analyzed competitor strategies in order to develop competitive advantages.
- Negotiated contracts with potential customers while maintaining favorable terms for the organization.
- Assisted in developing budget plans for marketing initiatives.
- Generated leads through targeted email campaigns, webinars, and other digital marketing tactics.
- Tracked conversions from various sources such as organic search results or pay-per-click ads.
- Researched industry trends related to digital marketing techniques in order to stay up-to-date with best practices.
- Produced engaging video content for use in paid advertising campaigns.
- Maintained records of all documents related to each project including specifications, change orders, invoices.
- Analyzed data from various sources such as surveys, interviews, focus groups. to inform decision-making related to projects.
- Coordinated resources across multiple departments and teams as needed for successful completion of projects.
- Identified risks associated with each project and developed strategies for mitigating those risks.
- Communicated effectively with stakeholders to ensure project goals are met on time and within budget.
- Managed multiple projects with competing deadlines simultaneously.
- Implemented effective communication protocols between internal teams working on different aspects of a given project.
- Created presentations using multimedia software such as PowerPoint or Prezi.
- Conducted research to identify target audiences for campaigns and initiatives.
- Coordinated interviews with media representatives to promote organizational activities.
- Provided advice to senior management on effective communication techniques.
- Updated contact lists of influencers in order to reach out proactively when needed.
- Monitored the effectiveness of communication activities through surveys and focus groups.
- Drafted content for social media channels such as Facebook, Twitter and Instagram.
- Responded promptly to inquiries from internal and external customers.
- Established relationships with key journalists to ensure positive coverage in media outlets.
- Organized meetings with stakeholders to discuss project objectives and progress.
- Collaborated with colleagues across departments to ensure consistency of message delivery.
- Utilized problem-solving skills when dealing with difficult customers.
- Maintained accurate records of all customer interactions in the CRM system.
- Solicited feedback from customers on their experience with products or services.
- Developed pricing models for various products and services based on market conditions.
- Created comprehensive reports on account performance and presented them to senior management.
- Analyzed client data and identified opportunities for growth.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Drafted proposals outlining services, costs, and benefits for prospective customers.
- Participated in brainstorming sessions to develop new ideas for business development initiatives.
- Developed strategies to increase revenue from existing accounts.
- Generated leads through cold calling activities.
- Managed account receivables for assigned accounts, ensuring timely payments and minimizing bad debts.
- Established strong relationships with decision-makers and influencers within client organizations.
- Renewed existing accounts by building relationships with clients.
- Maintained an in-depth knowledge of industry trends, competitors, and market conditions to provide strategic advice to clients.
- Led cross-functional teams to address complex client needs, ensuring cohesive effort and solutions.
Digital Marketer
Model management
Barcelona, Spain
01.2019 - 12.2020
- Developed and implemented digital marketing strategies to increase website traffic, engagement, and conversions.
- Designed landing pages optimized for lead capture to support ongoing marketing efforts.
- Managed SEO initiatives including keyword research, content optimization, link building and competitor analysis.
- Worked closely with other departments within the organization such as sales or customer service teams.
- Planned and executed social media campaigns on platforms such as Twitter, Instagram and YouTube.
- Researched industry trends related to digital marketing techniques in order to stay up-to-date with best practices.
- Provided regular reports on progress towards KPIs set by the company's leadership team.
- Optimized website content for search engine visibility via meta tags, page titles, headings.
- Identified opportunities for improvement within existing processes related to digital marketing operations.
- Created and managed online campaigns across multiple platforms including Google AdWords, Facebook Ads, and LinkedIn Ads.
- Monitored analytics to optimize campaigns based on performance metrics such as cost per click, click-through rate and cost per acquisition.
- Reviewed competitor websites regularly in order to gain insights into their strategy and tactics.
- Analyzed customer data to identify trends in consumer behavior.
- Produced engaging video content for use in paid advertising campaigns.
- Wrote social media content to increase engagement with customers.
- Devised results-driven strategies and roadmaps based on clients' needs.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Improved short- and long-term digital marketing strategies.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Oversaw social media accounts and image licensing.
- Tracked and analyzed social media and online marketing initiatives.
- Monitored editorial calendars detailing social media content and ROI review.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
Production Coordinator
The Team Production
Dubai, United Arab Emirates
06.2017 - 09.2018
- Resolved any issues related to production process or equipment malfunctions quickly and efficiently.
- Worked closely with suppliers and vendors to negotiate contracts that met company objectives while minimizing costs.
- Maintained a library of audio and visual assets for future use in productions.
- Generated invoices upon completion of projects according to established billing procedures.
- Sourced props, costumes and additional resources required for shoots.
- Attended meetings between producers, directors and other stakeholders involved in the project.
- Coordinated production of media projects from pre-production to post-production.
- Assisted producers in developing storyboards, scripts, timelines and other materials related to the production process.
- Created call sheets for each shoot day and distributed them to relevant personnel.
- Managed budgeting for each project, ensuring that all costs were kept within allocated limits.
- Liaised with clients to ensure their needs were met throughout the production process.
- Monitored progress of projects against deadlines, taking corrective action where necessary.
- Organized and scheduled shoots, including booking crew and equipment.
- Edited footage in accordance with client specifications using editing software such as Adobe Premiere Pro or Final Cut Pro X.
- Ensured safety regulations were followed at all times on set.
- Provided technical support to cast and crew during shoots by troubleshooting any issues which arose.
- Put together storyboards based on development choices, direction and cinematography.
- Collaborated with writers and producers to translate visions into visuals.
- Coordinated with vendors for rental equipment needs.
- Provided technical support during live broadcasts or recordings.
- Monitored scene progress and assisted with any adjustments needed by the director.
- Conducted research relevant to upcoming projects.
- Maintained communication between production staff and crew members.
- Ran errands as necessary for the production team.
- Kept records of daily production activities.
- Assisted in assembling stage sets and props onsite.
Education
Master of Arts - Communication And Future Marketing
Global Business School Barcelona
Spain06-2019
Bachelor of Arts - Communication Arts
Lebanese American University
Lebanon, Byblos10-2012
Skills
- Proposal Development
- Business process improvement
- Competitive Analysis
- Relationship Management
- Client acquisition
- Stakeholder Communication
- Relationship Development
- Pipeline Development
- Salesforce Management
- Relationship Building
- Project Management
- Strategic Partnerships
- Customer Service
- Lead Generation
- Account Management
- Marketing
- Campaign Development
- Market Trend Analysis
- Business Planning
- Negotiations
- Proposal Writing
- Sales and Marketing
- Territory and account management
- Order Management
- Process Improvement
- Account development
- Revenue development
- Marketing expertise
- Cross-Functional Collaboration
- Microsoft Dynamic365
- Salesforce
- Hubspot
- Wordpress
- Mailchimp
- Jira
- Confluence
- Task Manager
- Agile Methodologies
Certification
- Fundamentals of Digital Marketing
Languages
English
Native/ Bilingual
Arabic
Native/ Bilingual
French
Professional
Timeline
Business Development Project Manager
Kelly Services
02.2024 - Current
Sr. Staffing Market Manager
Staffogen
03.2021 - 12.2023
Business Development Market Officer
FEER McQueen
07.2019 - 12.2020
Digital Marketer
Model management
01.2019 - 12.2020
Production Coordinator
The Team Production
06.2017 - 09.2018
Master of Arts - Communication And Future Marketing
Global Business School Barcelona
Bachelor of Arts - Communication Arts
Lebanese American University