Maren Mistretta
Summary
Strategic B2B Copywriter with a focus on messaging clarity, positioning, and lead generation. Experienced in developing copy that supports growth by aligning with business goals, clarifying USPs, and removing friction from the funnel. Skilled in planning and executing content across key channels — including sales pages, email sequences, ads, and nurture flows. Practical, strategic, and results-driven — with a strong grasp of how messaging fits into the bigger picture of customer acquisition and retention.
Overview
13
13
years of professional experience
Work History
Direct Response Copywriter
Credit Suite
06.2021 - Current
- Own strategy and execution of full-funnel B2B copy for Credit Suite's SaaS platform, Fundability — including website messaging, sales pages, email campaigns, paid media, video scripts, nurture funnels, and A/B test variants.
- Craft and refine unique selling propositions (USPs) and strategic positioning for multiple offers, ensuring message-market fit and differentiation in a competitive financial services space.
- Lead audience research and messaging strategy , creating distinct angles and customer-centric narratives that fueled performance across cold and warm traffic funnels.
- Plan and wireframe full sales funnels in Miro , designing high-converting page layouts and flow that aligned with offer strategy and guided prospects from click to conversion.
- Develop and manage automated email workflows in HubSpot with segmentation, personalization, and behavior-based logic — improving engagement and campaign performance.
- Integrate persuasive storytelling and objection-handling into all customer-facing assets, increasing engagement, trust, and response from small business owners seeking funding solutions.
Freelance Copywriter
Ripe Copy
07.2020 - 09.2021
- Wrote SEO-friendly blog posts and website content to help clients improve visibility and search rankings.
- Created basic marketing copy for emails, landing pages, and social media that aligned with client goals.
- Helped therapists explain their services more clearly through messaging and content.
- Edited and tailored content based on client feedback and audience needs.
- Met deadlines consistently while juggling multiple projects for different clients.
Architectural Draftsman
Architectonics Studio
03.2013 - 11.2018
Education
Bachelor of Fine Arts (B.F.A.) - Interior Design
Art Institute of Tampa
Tampa, Florida12.2012
Skills
- B2B
- SaaS
- Short Form
- Long Form
- USPs
- Positioning
- Audience Research
- Sales Funnels
- Advertising Copy
- Email Marketing
- VSLs
- Website Copy
Languages
English
Native or Bilingual
Timeline
Direct Response Copywriter
Credit Suite
06.2021 - Current
Freelance Copywriter
Ripe Copy
07.2020 - 09.2021
Architectural Draftsman
Architectonics Studio
03.2013 - 11.2018
Bachelor of Fine Arts (B.F.A.) - Interior Design
Art Institute of Tampa
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