MARENA MUNOZ
MIAMI,USA
Summary
Experienced Sales Director with a proven track record of driving regional sales growth and building client relationships. Skilled in efficiently managing cross-functional teams to maximize market penetration and revenue streams. Demonstrated expertise in strategic planning and negotiation, leading to successful acquisition of high-value contracts and partnerships.
Overview
17
17
years of professional experience
Work History
Regional Sales Director
Adistec Corp
01.2021 - Current
- Lead regional sales strategy for Central America and the Caribbean, overseeing business development and market expansion in over 12 countries.
- Grew regional revenue by 20% over the last fiscal year by introducing new solutions and optimizing team performance.
- Managed sales team of 32 employees.
- Improved team efficiency by implementing sales training programs, leading to a 15% increase in overall productivity.
- Successfully expanded operations into new markets, increasing market share and establishing strong brand presence.
- Drive revenue growth by identifying new business opportunities and strengthening relationships with key accounts across diverse markets.
- Forecasted annual, quarterly, and monthly sales goals.
- Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
- Develop and implement regional sales plans, establishing KPIs and ensuring the achievement of quarterly and annual objectives.
- Collaborate with marketing and product teams to tailor strategies for the unique needs of each country.
- Provide training, mentoring, and support to team members, fostering a high-performance culture.
- Regularly report on sales performance and market trends to senior leadership.
Sales Director - Caribbean Region
Adistec Corp
01.2019 - 12.2020
- Recruit, train, counsel and discipline employees
- Plan, monitor and appraise job results
- Establish sales objectives by forecasting and developing annual sales quotas for the region
- Identify and solve client issues strategically
- Create strong relationships with key client stakeholders at both senior and mid-management levels
- Understand the competitive landscape and market trends
- Fostered a culture of continuous improvement within the sales department, regularly organizing workshops and skill-building sessions for employees at various levels of expertise.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Hired, trained and built high-performing team of sales representatives.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
Product Sales Manager
Adistec Corp
01.2016 - 01.2018
- Manage assigned vendors business relationship
- Partner development for Central America and The Caribbean
- Marketing alignment for brand growth
- Bi-weekly and quarterly business reviews with both brand and partners
- Develop comprehensive account planning for key accounts through account setup and on-going customer support
- Direct business development with end users as support to the vendor
- conducted regular assessments of market trends, adapting tactics as needed to stay ahead of competitors'' strategies.
- Delivered exceptional customer service, addressing concerns promptly and ensuring satisfaction for long-term success.
- Organized and attended trade shows to showcase the company''s products, generating interest from potential clients.
- Collaborated with cross-functional teams to develop innovative product offerings and improve existing products.
Partner Success Manager
Veritas Technologies LLC
01.2015 - 01.2016
- Manage partners portfolio for Central America Territory and collaborate to create market strategies
- Lead onboarding of new partners
- Build metrics to track partner's goals
- Bi-weekly and quarterly business reviews
- Develop comprehensive account planning for key accounts
Partner Success Manager
Symantec Corporation
01.2013 - 01.2015
- Direct client meetings in bi-weekly and quarterly business reviews
- Address customer inquiries regarding products, prices and availability
- Stayed informed on industry developments and market trends to gain competitive advantage.
Commercial Accounts Manager
Symantec Corporation
01.2009 - 01.2014
- Analyze data trends to reprioritize strategic objectives
- Direct client meetings in bi-weekly and quarterly business reviews
- Address customer inquiries regarding products, prices and availability
- Develop comprehensive account planning for key accounts through account setup and on-going customer support and training on data, software, and custom solutions resulting in the discovery of major up-sell opportunities
- Establish new accounts through successful client development
- Plan, create and deliver sales presentations
- Strengthen customer loyalty
- Negotiate details of contracts and payments
- Prepare sales contracts and order forms
- Cultivate relationship with distributors, partners and resellers to ensure accurate run rate forecasting
Product Manager
Symantec Corporation
01.2008 - 01.2009
- Facilitated Symantec quotes and orders through partner and served as primary point of contact in the order processing with Symantec and distribution
- Expertly utilized Symantec's buying programs, maintenance, renewal, contract options and processes
- Trained partner sales teams on how to sell Symantec licenses and products using a combination of programs such as lunch-and-learn, new hire training, and new product training
- Directed Symantec sales events, and marketing and demand generation campaigns to increase visibility and knowledge sharing among partner and Symantec sales/marketing teams
- Analyzed pipeline information to optimize sales opportunities
- Executed specific, mutually agreed upon quarterly pipeline and revenue goals
- Conducted quarterly Partner Team enablement training, which included identification of individuals and commitment to training dates
- Training topics were coordinated with Symantec Partner account manager
- Participated in conference calls with sales representatives and their customers to answer questions, recommend solutions, and assist with closing sales
Education
Bachelors - Psychology
Carlos Albizu University
Miami, FL01.2018
Degree - Criminal Justice Specialty in Investigation
InterAmerican University
San Juan, Puerto Rico01.2000
Skills
- Strong interpersonal skills
- Leadership
Sales Presentations
Key Account Management
Customer Relationship Management
Strategic Planning
Revenue Growth
Territory Management
Expanding territories
Sales training and leadership
Deal Closing
Sales strategy development
References
Available upon request.
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Regional Sales Director
Adistec Corp
01.2021 - Current
Sales Director - Caribbean Region
Adistec Corp
01.2019 - 12.2020
Product Sales Manager
Adistec Corp
01.2016 - 01.2018
Partner Success Manager
Veritas Technologies LLC
01.2015 - 01.2016
Partner Success Manager
Symantec Corporation
01.2013 - 01.2015
Commercial Accounts Manager
Symantec Corporation
01.2009 - 01.2014
Product Manager
Symantec Corporation
01.2008 - 01.2009
Degree - Criminal Justice Specialty in Investigation
InterAmerican University
Bachelors - Psychology
Carlos Albizu University
Similar Profiles
ANGIE LORENA GONZALEZ PINEDAANGIE LORENA GONZALEZ PINEDA
Product sales Manager at AdistecProduct sales Manager at Adistec
Carolina Matos LimaCarolina Matos Lima
Product Sales Manager - Cyberark at AdistecProduct Sales Manager - Cyberark at Adistec
Angela OrtizAngela Ortiz
HR Director/Supervisor at Alexa’s Food Corp/Sean’s Food CorpHR Director/Supervisor at Alexa’s Food Corp/Sean’s Food Corp
Saira RivasSaira Rivas
Sales Executive at CompassSales Executive at Compass
BRENDA BAZALDUABRENDA BAZALDUA
Operations Manager at Miami Alkaline WaterOperations Manager at Miami Alkaline Water