Marene J Harof

• Support for executive leaders and sales team and provided detailed reports for business strategies, while cultivating partnerships with B2B clients.
• Event planning and coordination for 30 - 45 events per year.
• Responsible for collecting MQLs and integrating leads into campaigns in Salesforce to track ROI for specific
• Developed campaigns directed at the restaurant, healthcare, HR and staffing segments to obtain MQLs for sales/business development teams.
• Created content strategies for digital media.
• Optimized website content and images to improve search engine rankings.
• Created customized marketing materials to increase product awareness.
• Researched and analyzed industry trends to inform search marketing strategies.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Designed paid client ads for use on diverse social media platforms.

• Responsible for creating proposals, marketing the firm and performing outside sales for a $35 million Janitorial Company.
• Proposals and Lead Generation: Responding to Requests for Proposals and designing a new market presence for a 32 year established company.
• Marketing Collateral: Brochure designs, trade show displays, e-Communications and website design and management using Wordpress.
• Created engaging brochures and flyers to use for promotional materials and distribution.

•Orchestrated all internal marketing programs including, email communications, print ads flyers, and brochures for a dental practice management company.

•Event planning annually for over 24 lectures, courses and national meetings throughout the U.S.

•Collaborated with an outside vendor to design website: www.prideinstitue.com. Managed all aspects of design, images and web copy.

•Supported brand standards via email and direct mail campaigns

• Wrote and designed company e-Newsletters delivered via email using Constant Contact.

• Designed letterhead and business cards.

• Self-motivated, with a strong sense of personal responsibility.

• Skilled at working independently and collaboratively in a team environment.