Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Margaret Eggenberger

EAGAN,MN

Summary

Professional, collaborative, skilled communicator with multi-channel copywriting and content management experience. Highly creative and analytical with the ability to deliver compelling brand-forward messages that target measurable goals.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing Copywriter

SCCE & HCCA professional association
Eden Prairie, MN
04.2022 - Current
  • Develop creative, informative, relevant copy for marketing campaigns targeting compliance professionals worldwide for the association's educational conferences, resources, and networking opportunities.
  • Compose long-form content such as webpages and press releases.
  • Write content for various digital platforms including company websites, social media, and email campaigns.
  • Create messaging for print materials including conference signage, brochures, and direct mail pieces.
  • Collaborate with design team to ensure copy is consistent with overall brand identity.
  • Edit and proofread copy for grammar, punctuation and spelling, rewriting as needed for clarity, accuracy, and brand conventions.
  • Adapt tone of voice for different profession segments (legal, risk, healthcare, etc) and levels of audience experience.
  • Stay up to date with compliance industry developments to effectively identify trends and key messages.

Content Marketing Specialist

Hairless Dog Brewing Company
Minneapolis, MN
08.2020 - 04.2022
  • Worked to align marketing strategies with company goals through collaboration with Co-Founders, Executive Director-Ecomm, Sales Team, Graphic Designer and Photographer.
  • Drove website traffic and optimized SEO by writing and publishing web copy, blog posts, and product pages.
  • Developed content specific to each stage of the consumer journey and purchase funnel.
  • Ensured consistent, clear, and accurate brand stories through proofreading and copyediting of all collateral.
  • Built top of mind awareness for email list subscribers by writing, designing, and scheduling weekly emails.
  • Engaged social media audiences with regular, relevant content posts and community management tactics..
  • Managed relationship with PR agency to optimize earned media, ambassador program, and press release cadence/content.
  • Wrote founder profiles, brand summaries, and other executive-level communications for media features.
  • Researched industry trends for actionable learning in a quickly emerging beverage segment.

Senior Marketing Manager/Brand & Content

Slumberland Furniture
Oakdale, MN
03.2016 - 07.2020
  • Defined and executed B2C promotional strategies to support company goals.
  • Wrote copy for brand campaigns and promotional events across print, digital and broadcast media.
  • Managed e-commerce copy library and updated web content through Salesforce Commerce Cloud.
  • Oversaw proofreading process for contract Q/A specialist and internal proofing teams.
  • Directed third-party production and delivery of digital and broadcast content.
  • Managed content and consumer response tactics for social media platforms.
  • Managed community partnerships to increase public brand awareness with organizations including Twin Cities Live, Minnesota Lynx, and Minneapolis Home & Remodeling Show.
  • Promoted the company's non-profit 40 Winks Foundation with the Community Engagement Manager.
  • Maintained compliance with brand standards and legal language for financial and product partners.

Marketing Brand Strategist

Slumberland Furniture
Little Canada, MN
05.2014 - 03.2016
  • Collaborated with VP of Marketing and Creative Director to define brand standards for major brand relaunch.
  • Directed third-party web and TV writers to maintain consistency of voice and accuracy of message.
  • Led product description project to boost web content for consumer benefit and SEO. Achieved 156% of targeted goal, completing 259 copy blocks vs. goal of 165.
  • Optimized email program in partnership with Digital Media Manager. Developed multi-message templates to support a 2-3x increase in monthly sends.
  • Instituted KRA measurement of monthly brand messaging to ensure delivery of a broad brand story to align with consumer journey. Improved messaging mix across channels as a result.
  • Restructured social media consumer response process to include Service Team, resulting in more efficient customer communication.
  • Led language and style workshops for all teams during year-long operations manual project, resulting in the first comprehensive guide for company-wide processes and procedures.
  • Collaborated with Director of Marketing, Customer Service and Human Resource teams to develop and document social media crisis management strategies.

Education

Bachelor of Science - Communications

Northwestern University
Evanston, IL

Skills

  • Copywriting for multi-channel B2C marketing campaigns (digital and traditional media)
  • E-Commerce content management & SEO optimization
  • Copyediting and proofreading
  • Social Media content creation and community management (Facebook, Instagram, Twitter, TikTok)
  • Collaborating with cross-functional teams and SMEs
  • Executive-level messaging including public relations, crisis management, employee communications, and brand statements
  • Community marketing/corporate partnerships
  • Customer Relationship Management
  • Brand Standards & Compliance management

Certification

  • Salesforce Commerce Cloud content management
  • Drupal content management
  • Squarespace
  • Shopify
  • Mailchimp
  • Click Up, BirdView PMS platforms
  • Slack
  • Hootsuite, Later
  • Canva
  • Google Analytics & AdWords
  • Adobe
  • Marketer's Studio
  • Microsoft Office suite
  • Minnesota 7-12 Teaching Licensure: speech and English

Timeline

Marketing Copywriter

SCCE & HCCA professional association
04.2022 - Current

Content Marketing Specialist

Hairless Dog Brewing Company
08.2020 - 04.2022

Senior Marketing Manager/Brand & Content

Slumberland Furniture
03.2016 - 07.2020

Marketing Brand Strategist

Slumberland Furniture
05.2014 - 03.2016

Bachelor of Science - Communications

Northwestern University

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