MARGARET GORMAN
New York,NY
Summary
Digital marketing and content production professional with 5+ years of experience leading integrated campaigns, website merchandising, and digital launches for leading consumer brands. Skilled in cross-functional delivery, creative operations, content strategy, A/B testing, and performance-informed optimization across agency and in-house environments.
Overview
5
5
years of professional experience
Work History
Senior Marketing Specialist
Verizon
2026.05 - Current
- Lead digital merchandising and campaign launches across Verizon Value brands, including Tracfone, Visible, and Walmart Family Mobile.
- Translate promotional requirements into site experiences, including homepage placements, landing pages, product detail pages, offer messaging, and conversion flows.
- Partner with product, design, legal, analytics, and development stakeholders to align creative assets, customer journeys, launch schedules, and approvals.
- Review campaign performance and site data to identify optimization opportunities; manage requirements and delivery through Jira, Figma, and cross-functional reviews.
Content Producer
Zero Zero Enterprises
2024.12 - 2026.04
- Owned digital content strategy and end-to-end production, translating creative concepts into audience-focused campaigns across channels.
- Managed content calendars, asset development, approvals, and publishing workflows, coordinating with creative, brand, legal, and marketing partners.
- Used engagement analytics and campaign performance reporting to inform content strategy, distribution, and continuous improvement.
Content Manager | H&M
OLIVER Agency
2022.07 - 2024.12
- Led customer activation and digital content production within H&M's regional production house, supporting branded campaigns and collaborations including Mugler x H&M (2023).
- Partnered with multidisciplinary creative and marketing teams to deliver brand-consistent assets and digital experiences.
- Executed recurring A/B tests, reviewed analytics with client stakeholders, and optimized content based on performance insights.
- Managed creative asset lifecycles and CMS-supported publishing workflows from planning through launch.
Digital Producer
McCann Worldgroup
2021.05 - 2022.05
- Served as day-to-day digital producer across major client accounts, including Verizon, Mastercard, Apple, and New York Lottery.
- Coordinated developers, quality assurance teams, and creative partners to build and launch high-impact digital display advertising for national audiences.
- Produced digital assets for Verizon and Apple product campaigns, including Verizon's 2022 Oscars advertising launch.
- Managed cross-functional production schedules, resource allocations, and deliverables in a fast-paced agency setting.
Education
Bachelor of Arts - English & Economics
University at Albany
Skills
- Digital Marketing & Merchandising
- Content Strategy & Production
- Campaign Launches
- Cross-Functional Project Management
- Website & Landing Page Content
- Creative Operations
- A/B Testing
- Analytics & Reporting
- CMS Workflows
- Jira
- Asana
- Figma
Timeline
Senior Marketing Specialist
Verizon
2026.05 - Current
Content Producer
Zero Zero Enterprises
2024.12 - 2026.04
Content Manager | H&M
OLIVER Agency
2022.07 - 2024.12
Digital Producer
McCann Worldgroup
2021.05 - 2022.05
Bachelor of Arts - English & Economics
University at Albany