Margaret Horner
Hingham,MA
Summary
Professional field marketing manager with strong focus on team collaboration and achieving results. Skilled in market analysis, strategic planning, and campaign execution. Flexible with changing needs, reliable, and goal-driven. Proven ability to drive impactful marketing initiatives and maximize team performance.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Product Specialist
DriveShop
01.2015 - Current
- Part of a traveling team of product specialists that works for bands such as Chrysler and General Motors
- Perform test drives across the country at trade shows, amusement parks, and military bases
- Demonstrate vehicle features and technologies
- Deliver key brand messages
- Trained and provided coaching to 15-30 junior team members.
Field Market Manager/Brand Ambassador
Various Companies
01.2000 - 01.2015
- Managed various experiential marketing campaigns to increase brand recognition and generate public interest
- Coordinated event operations involving set-up of displays, collection of data, distribution and tracking of premiums
- Supervised teams of up to 20 Brand Ambassadors at various events and festivals
- Responsible for documenting, reporting and tracking results to meet/ exceed program goals
- On-going
Tour Manager-Aquafina
Amplitude Marketing Group
12.2013 - 12.2013
- Managed event logistics for a short term/high volume retail beverage sampling tour throughout Atlanta, GA
- Responsible for operation and maintenance of 26-ft box truck
- Managed all travel logistics, budgeting, inventory and event recaps
Tour Manager-Starbucks
Amplitude Marketing Group
05.2013 - 10.2013
- Responsible for all tour logistics and operations including:
- Management and tracking of all program inventory and maintenance of 26-ft refrigerator truck for a 20 market sampling program
- Management and training of staff on program objectives and talking points
- Scouting of high traffic locations to optimize sample distribution
- Photo selection and upload, writing of product insights and consumer comments for daily event recaps
- Responsible for tour hotel and equipment budgeting
- Increased repeat business with exceptional customer service and attention to detail throughout the entire tour process.
- Evaluated guest feedback after each tour to identify opportunities for improvement and implemented changes as needed.
Tour Leader
GAdventures & TrekAmerica
05.2011 - 05.2012
- Guide & Driver for adventure camping tours all around the U.S. including big cities and National Parks
- Researched locations and provided daily briefings and commentary to international passengers
- Organized activities and arranged accommodations
- Arranged all guide related logistics and daily budgeting
- Responsible for the management and safety of groups
- Educated travelers about the environment, camp life, conservation, and promoted teamwork within the group
- Guided groups of up to 14 people on scheduled tours.
Payroll Coordinator
DMB Construction
07.2008 - 04.2010
- Process certified payroll reports and reconcile payments
- Created a simplified payroll reporting system utilizing spreadsheets to calculate monthly figures
- Maintained insurance policies and certificates for general and subcontractors
- Completed bi-weekly payroll for 600 employees.
Business Development Representative
People’s Alliance Federal Credit Union
01.1999 - 12.2007
- Identified and secured new business opportunities through networking and establishing relationships
- Generated new prospects through trade shows, marketing and travel
- Managed and grew territory of existing accounts by 35%
- Planned and implemented marketing and sales strategies as well as executed many special events for members
- Developed and delivered informational presentations to expand membership
- Increased client base by identifying potential customers and initiating strategic outreach.
- Consistently met or exceeded sales targets, contributing significantly to the overall success of the team.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
Skills
- Extensive background in experiential marketing
- Tour management experience
- Experienced in budget management
- Analytical problem solving
- Customer engagement
- On-site training expertise
- Data-driven decision making
- Brand awareness
- Trade show management
- Staff management
- Event management
Certification
- CDL - Class B License Airbrakes & Passenger Endorsements
- First Aid Certified, CPR with AED Certified, DOT certified with current medical card
Timeline
Product Specialist
DriveShop
01.2015 - Current
Tour Manager-Aquafina
Amplitude Marketing Group
12.2013 - 12.2013
Tour Manager-Starbucks
Amplitude Marketing Group
05.2013 - 10.2013
Tour Leader
GAdventures & TrekAmerica
05.2011 - 05.2012
Payroll Coordinator
DMB Construction
07.2008 - 04.2010
Field Market Manager/Brand Ambassador
Various Companies
01.2000 - 01.2015
Business Development Representative
People’s Alliance Federal Credit Union
01.1999 - 12.2007
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