MARGARET JONES KEEGAN
Washington,DC
Summary
Results-driven digital media executive with over 15 years of demonstrated success in delivering innovative Ad-Tech solutions aligned with customer needs and business objectives that generate quantifiable results and revenue growth. Proficient in navigating technology policy issues and executing data-driven political advertising campaigns. Diverse vertical experience across Financial Services, Travel/Hospitality, Retail, CPG, and Tech/Telco industries. A trusted partner, consultative seller, and inclusive leader with entrepreneurial drive.
Overview
19
19
years of professional experience
Work History
Vice President of Strategic Partnerships
DIDiT Inc.
05.2013 - 01.2017
- Successfully secured $2MM in seed funding from the Founder of Vayner Media, CEO of MediaLink, and Chief Digital Officer of Condé Nast
- Result - At launch, the company had $9MM market capitalization
- Delivered app demos to 20+ agencies and potential advertisers, showcasing the app's value proposition
- Negotiated and secured content distribution partnerships and multi-year advertising commitments from Condé Nast, CBS, and Time Inc
- Guided a cross-functional team of 15+ across marketing and product development to ensure on-time project delivery within budget
- Directed communication strategies with internal and external stakeholders and created all marketing collateral and advertising campaigns with Google Ads, boosting brand visibility and customer acquisition
- Result - Featured in the Wall Street Journal at launch and achieved exponential organic user growth for 4 consecutive quarters
- Spearheaded a comprehensive sales strategy targeting tech-savvy SMEs, resulting in a 50% expansion of the customer base and a 30% increase in overall business growth within one fiscal year
- Analyzed market trends to identify emerging opportunities, driving a 25% increase in technology start-up partnerships and significantly enhancing the company's competitive position.
National Account Director & Category Team Lead
YAHOO
03.2005 - 04.2013
- Oversaw a $55MM client portfolio, achieving an average 11% annual sales growth
- Increased annual sales revenue at WPP and Universal McCann by optimizing digital sales channels across the Yahoo platform
- Result - 23% increase in new business and grew digital video sales by 110%
- Collaborated with Nielsen to launch GTM strategy for Yahoo's proprietary Consumer Direct data analytics product, enabling clients to understand how online activity increases offline / in-store purchase intent
- Result - Secured a $22MM advertising commitment for YCD and invited to work in hybrid role at client HQ to educate brand teams
- Analyzed customer performance data using advanced analytics tools to identify upsell opportunities
- Result - 25% increase in average order boosting portfolio ROI by 20%
- Top MVP Sales Producer Award.
Director of Digital Sales Operations & Monetization
CBS INTERACTIVE & CBS SPORTS
01.1998 - 02.2005
- Oversaw the execution of $250MM all digital marketing and broadcast campaigns for the official marketing partners of the NFL, NCAA, and PGA TOUR, leveraging CBS’ multi-platform offerings
- Partnered with the mobile, programmatic, and video teams to evangelize CBS Interactive’s digital solutions in the marketplace and overcome the perception of being a “broadcast first” company
- Renegotiated Google Ad Manager and Salesforce contracts to reduce operational costs across siloed teams and systems
- Result - Streamlined operations and improved forecasting visibility resulting in a -$2MM reduction in operational costs
- Mentored and trained sales ops team to maximize value of an enterprise sales system merging CBS’ digital and broadcast teams
- Result - Increased cross-divisional collaboration, and my team had highest retention rate
- Optimized campaign performance across the CBS platform, increasing quarterly renewal rates from 60% to 90%
- Surpassed $15MM sales quota in the first quarter of transitioning from operations to sales by fostering relationships with Fortune 100 C-level executives and media agencies
- Result – Promoted and asked to join NYC sales team.
Education
Master of Public Policy (MPP) - Technology Policy
Georgetown University McCourt School of Public Policy
Master of Business Administration (MBA) -
University of Miami Herbert School of Business
Bachelor of Science (BS) - Marketing & Finance
University of Maryland School of Business
Skills
- Media Relations
- Corporate Branding
- Proposal Writing
- Lead Generation
- Partnership Development
- Product Launches
- Product positioning
- Data-driven decision-making
- Executive-Level Engagement
- Go-to-Market Sales Strategy
- Technical Aptitude
- Solution Selling
- Sales Management
- P&L Management
- Cross-Functional Collaboration
- Data Analytics
Additional Information
Professional Affiliations
- Asian Women in Business
- Women Sports Foundation
- IAB, Programmatic 360 Training
- Michelle Obama Bread for the City, Board Advisor
- Georgetown University Media and Technology Alliance
Academic
- Georgetown Public Policy Review
- Authored thesis, How AI is Transforming Workplace Diversity.
Entrepreneurial
- Founder of MindfulGiving.com, an E-Commerce business promoting women and minority-owned enterprises.
Personal
- Nationally ranked gymnast and US Olympic Training Center qualifier.
- Completed NYC, Chicago, and DC marathons.
Timeline
Vice President of Strategic Partnerships
DIDiT Inc.
05.2013 - 01.2017
National Account Director & Category Team Lead
YAHOO
03.2005 - 04.2013
Director of Digital Sales Operations & Monetization
CBS INTERACTIVE & CBS SPORTS
01.1998 - 02.2005
Master of Public Policy (MPP) - Technology Policy
Georgetown University McCourt School of Public Policy
Master of Business Administration (MBA) -
University of Miami Herbert School of Business
Bachelor of Science (BS) - Marketing & Finance
University of Maryland School of Business