Margaret Manfredini
VP, Account Director Neon, IPG Healthcare Network
New York,NY
Summary
Accomplished Account Director and VP at Neon, an IPG Healthcare Network, specializing in pharmaceutical marketing. With a robust background in managing high-performing teams and leading strategic initiatives, I oversee three Oncology brands, directing a team of 12 professionals. Expertise includes comprehensive brand planning, impactful campaign launches, precise financial management, and compelling client presentations. Renowned for consistently exceeding client expectations, I excel in driving cross-functional teams to deliver exceptional business outcomes and elevate client satisfaction.
Overview
9
9
years of professional experience
Work History
Account Director VP
Neon, an IPG Healthcare Network
11.2023 - Current
- Lead agency efforts across three oncology brands, including new indication launches in the US and globally
- Supervise multiple campaign workstreams, managing and delegating roles to an account supervisor
- Direct brand planning ideation sessions, scope of work generation, tactical presentation development, and client presentations
- Collaborate with Brand and Medical Strategy for workshop and research output
- Oversee financials across all accounts, ensuring monthly revenue projections and profitability.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Increased client satisfaction by effectively managing account teams and delivering exceptional service.
Account Director
Neon, an IPG Healthcare Network
11.2022 - 11.2023
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Secured new business through targeted prospecting efforts, expanding the company''s client base and market share.
Senior Account Executive
HavasHealth & You
11.2018 - 01.2023
- Secured [Number] new accounts to increase company revenue and drive market share.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Analyzed key competitors to respond to competitive threats.
Account Supervisor
Neon, an IPG Healthcare Network
11.2020 - 11.2022
- Oversaw financial management of accounts and budgeting for future estimates.
- Contributed ideas to concept development, strategic planning, and business operations.
- Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns.
Account Executive
Harrison & Star
11.2016 - 11.2018
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Senior Traffic Coordinator
Harrison & Star
08.2015 - 11.2016
- Built project timelines, team delegation plans and provided instructions for task completion.
- Created work schedules and project management plans organization-wide to maintain efficiency and timeliness.
Education
Bachelor of Science in Public Health -
Edward J. Bloustein School of Planning and Public Health, Rutgers University
New Brunswick, NJTimeline
Account Director VP
Neon, an IPG Healthcare Network
11.2023 - Current
Account Director
Neon, an IPG Healthcare Network
11.2022 - 11.2023
Account Supervisor
Neon, an IPG Healthcare Network
11.2020 - 11.2022
Senior Account Executive
HavasHealth & You
11.2018 - 01.2023
Account Executive
Harrison & Star
11.2016 - 11.2018
Senior Traffic Coordinator
Harrison & Star
08.2015 - 11.2016
Bachelor of Science in Public Health -
Edward J. Bloustein School of Planning and Public Health, Rutgers University
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