Summary
Overview
Work History
Education
Skills
Timeline
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Margaret Odom

Winter Haven,FL

Summary

Experienced marketing professional with a focus on building brand awareness through strategic partnerships and digital campaigns. Skilled in influencer marketing, community outreach, and content strategy. Promoted to NIL Athlete Marketing Manager for strong leadership abilities. Seeking a marketing role that emphasizes brand growth, audience engagement, and campaign execution.

Overview

5
5
years of professional experience

Work History

NIL Marketing Specialist | NIL Athlete Marketing Manager

901 Fund, University of Memphis NIL Collective
06.2022 - 07.2025
  • Led execution of NIL (Name, Image, and Likeness) initiatives across multiple sports, generating 2M+ impressions and driving visibility for local charities and small businesses.
  • Built and maintained strategic relationships with university leadership, student-athletes, donors, and community partners to align stakeholder goals and optimize budget use.
  • Developed and launched integrated marketing campaigns, aligning influencer strategies with brand voice—managing everything from ideation and copywriting to rollout.
  • Coordinated 15+ community-driven events with partners like the Memphis Zoo, Youth Villages, Highland Hundred, and Memphis Redbirds; hosted an annual football camp with 300+ attendees.
  • Directed the digital marketing strategy for the 901 Fund, including paid/organic social, email campaigns (57% avg. open rate), and a website revamp—achieving consistent YoY growth in digital engagement.
  • Managed content production by overseeing external vendors and mentoring interns; led creation of monthly athlete video features.
  • Facilitated over 3,600 NIL deals, activating 300+ athletes and coordinating 2,000+ community appearance hours—deepening athlete engagement with the Memphis community.

Special Projects Coordinator

SouthWorth Capital Management
10.2024 - 07.2025
  • Managed key vendor relationships and led cross-functional coordination with high-profile partners, including Memphis Chamber of Commerce, St. Jude Children’s Research Hospital, SouthWorth Aviation, and Centerline Business Services.
  • Streamlined travel and logistics for investor roadshows, M&A visits, and C-suite engagements—ensuring seamless execution for high-impact meetings and executive travel.
  • Managed companywide event calendar, coordinated conference room booking system, and oversaw scheduling for C-suite meetings.
  • Applied strong project management skills to oversee building maintenance initiatives and coordinate internal and external events, ensuring timely execution and alignment with organizational standards.

Marketing Assistant

University of Mississippi Department of Student Housing
02.2020 - 02.2022
  • Supported the placement of 20K+ students while communicating with prospective students and families, ensuring compliance with university policies.
  • Created and managed content for official housing social media channels, driving engagement and increasing visibility.
  • Trained incoming staff on housing policies and gave campus tour presentations, streamlining onboarding and enhancing the student experience.

Education

B.S. - Integrated Marketing Communications

University of Mississippi
05-2022

Skills

  • Project coordination
  • Digital marketing
  • Copywriting
  • Brand development
  • CRM management
  • Campaign creation

Timeline

Special Projects Coordinator

SouthWorth Capital Management
10.2024 - 07.2025

NIL Marketing Specialist | NIL Athlete Marketing Manager

901 Fund, University of Memphis NIL Collective
06.2022 - 07.2025

Marketing Assistant

University of Mississippi Department of Student Housing
02.2020 - 02.2022

B.S. - Integrated Marketing Communications

University of Mississippi

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Margaret Odom