Margaret Ostrander
Bay Area,CA
Summary
Self-starting leader with 15 years of technology success. Highly skilled in Product Management & Product Operations, achieving an average of $20M of cost savings per product and exponential growth in customer acquisition. Expert in continuous process improvement, communications, teamwork, data analysis, and user experience research.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Group Product Manager
Coinbase
10.2023 - 02.2024
- Led a SaaS software development integration to reach a global user base
- Discovered $24M in annual cost savings through customer experience business analysis
- Leveraged operations management to scale product development from pilot to launch readiness
- Defined analytics, conducted user research and analyzed data to solve how to increase customer growth, engagement and retention
- Directed cross-functional team leadership across vendor partners, information technology, engineering, internal communications and business teams
- Created project management documentation aligned to product requirements and business goals
Senior Product Manager
Target
04.2022 - 08.2023
- Delivered a world-class platform with $20M in annual cost savings and 300% growth in user acquisition
- Created and socialized product strategy, vision, roadmap, KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results)
- Persuaded leadership to champion increased resources for product modernization
- Defined new business analytics to develop and execute data-driven product strategies, such as discovering a 6,500% increase in a key business driver
- Spearheaded user research to identify customer experience needs and develop innovative product features.
- 90% of users voiced they could not live without this application after just one week
- Achieved 40% growth in measurable Product usability through industry standard benchmarking
- Accelerated engineering velocity by 50% through implementing agile methodologies, well-versed in sprints/scrum, Kanban, user stories, demos, retrospectives, backlog management and personas. Used expertise in JIRA, Confluence and GitHub.
- Provided operations management, program management and project management across the product lifecycle, including a zero-defect launch
New Business Development Consultant
Target
01.2018 - 04.2022
- Increased new business opportunities by identifying and targeting potential vendors through market research and analysis
- Analyzed vendor favorability for growth potential, data sharing, profitability and user experience
- Communicated recommendations for market fit for e-commerce and digital marketing partnerships, including executive-level presentations
- Negotiated favorable contract terms and conditions, securing profitable deals for the company while maintaining strong vendor relationships
- Ensured vendor compliance by writing detailed Statements of Work (SOWs) and summarizing contractual and technical information
- Led product operations through requirements analysis, writing user stories, and collaboration with engineering
- Utilized operations management to prioritize and execute technical requirements, sequencing software development across internal and external information technology partners
- Mentored interns on best practices for business development, fostering a supportive learning environment that promoted professional growth
- Streamlined proposal creation process by implementing templates and standardized language, reducing time spent on administrative tasks without compromising quality
User Experience Researcher
Target
11.2014 - 01.2018
- Contributed digital and UX expertise to test experimental retail MVPs (Minimum Viable Products) that scaled to core retail experiences
- As part of an 0-1 innovation cohort, wore many hats across product management, product operations, and project management to enable project success
- Provided cross-functional leadership and program management across a multidisciplinary team of engineering, digital marketing, retail stores marketing, user experience researchers, user experience designers, product teams and IoT (Internet of Things) leads
- Enhanced user satisfaction by conducting comprehensive usability testing and implementing data-driven design improvements
- Delivered impactful presentations on key research findings and recommendations, driving stakeholder buy-in for new product development
Senior Search Analyst
Target
08.2012 - 11.2014
- Managed product operations to create system improvements for modernized Product development
- Communicated how to capitalize on the strengths of a legacy Product, eliminate ineffective processes and capabilities, and drive excellence for a new product team.
- Product managed legacy system, with search conversion increase of 200%
- Conducted A/B multivariant testing and leveraged analytical skills to ensure investment in productive product features
- Wrote quality assurance (QA) scripts and collaborated with technical support partners
Search Analyst
Thomson Reuters Corporation
01.2011 - 08.2012
- Launched enterprise search Product to 60K global users across 100 countries
- Converted a 90% negative customer experience to a 90% positive customer experience
- Created an halo effect, generating a 170% increase in intranet site traffic overall
- Led operations management for proof of concept (POC) to enable proper decision making in search vendor selection
- Analyzed search data and provided actionable insights for the vendor's search software development roadmap
- Defined and performed quality assurance (QA) testing to ensure excellent search relevance, indexing time and metadata quality
Knowledge Management Specialist
Thomson Reuters Corporation
05.2008 - 01.2011
- Increased engineering productivity by introducing and providing operational management of Confluence
- Developed user cohorts to integrate engineering use cases and workflows into the Product strategy and roadmap
- Increased efficiency through training business units in the creation and maintenance of knowledge repositories
- Promoted innovation and problem-solving through executive coaching in the use of new enterprise social technologies
Library Assistant
Thomson Reuters Corporation
04.2007 - 04.2008
- In a corporate library, provided business research and library collections maintenance for an enterprise of 60K users
Library Specialist
University Of Minnesota - Twin Cities
09.2005 - 04.2007
- Improved library atmosphere, creating welcoming spaces that encouraged patrons to explore various resources and services.
Grant Writer & Legal Advocate
Tubman
09.2001 - 08.2005
Education
Master of Science - Library And Information Science
Dominican University
River Forest, IL05.2008
Bachelor of Arts - Women's Studies
University of Minnesota - Twin Cities
Minneapolis, MN05.2001
Skills
- Product Management
- Communications
- Operations Management
- Cross-Functional Team Leadership
- Data Analysis
- User Experience
Certification
ICAgile Certified Professional - Agile Product Ownership
Issued May 2023
Credential ID 36538697eca33b5a438e45bcbcaf2f292d0c5fe0
Feedback
- "I wanted to send a quick note of thanks for all the hustle for our engineering kickoff. You provided an incredible foundation for our discussions on resources and dependencies. Thank you for prioritizing the recommendations and driving us forward more quickly than I've ever seen." Lead Product Owner
- "The journey mapping session was great - it surfaced a lot of good discussion topics that will help us align, achieve clarity and lead to some early successes." Director, Product Marketing
- "Nice job leading this cross-functional meeting today. Excited we were able to come to a resolution. I know this one has been a long, long, journey. Thanks for keeping after it." Vice President, Site Merchandising
Quote
Sell your cleverness and buy bewilderment.
Rumi
Timeline
Group Product Manager
Coinbase
10.2023 - 02.2024
Senior Product Manager
Target
04.2022 - 08.2023
New Business Development Consultant
Target
01.2018 - 04.2022
User Experience Researcher
Target
11.2014 - 01.2018
Senior Search Analyst
Target
08.2012 - 11.2014
Search Analyst
Thomson Reuters Corporation
01.2011 - 08.2012
Knowledge Management Specialist
Thomson Reuters Corporation
05.2008 - 01.2011
Library Assistant
Thomson Reuters Corporation
04.2007 - 04.2008
Library Specialist
University Of Minnesota - Twin Cities
09.2005 - 04.2007
Grant Writer & Legal Advocate
Tubman
09.2001 - 08.2005
Master of Science - Library And Information Science
Dominican University
Bachelor of Arts - Women's Studies
University of Minnesota - Twin Cities