Event Director / Promotions/Public Relations Director/Sales
Black Crow Media
05.2006 - Current
Generate nontraditional revenue for seven radio stations through Community Events
Plan and coordinate over 40 Large Events a year
Meet and create contracts for event partnerships
Responsible for attaining a goal of $250,000 in nontraditional revenue through special events
Set budgets and expenditures for each event
Find and secure event locations
Set up marketing plan for each event
Obtain proper permits for each event
Create event goals for each account executive
Meet weekly to review account executive’s progress towards event goal
To make sales calls with account executive’s on clients that match the appropriate event
Write commercials for all events
Serve on Community Charity Boards (United Way, The Children’s Advocacy Center and The Haven)
Design and implement station promotions for 7 radio stations to raise ratings
Co Host of a Kids Talk Radio Show (The Kid’s Power Hour)
Sales of the Kid’s Power Hour Radio Show and Newsletter.
Small Business Owner
Endless Invites Gifts and Jewelry
Valdosta, Georgia
11.2004 - 12.2007
Purchased a small business and successfully ran the business full time so that I could start a family
My husband works in the pharmaceutical industry and while the boys were young I decided to have a career that would allow me to be flexible so that I could be a full time mother.
Account Executive
Black Crow Media
12.2005 - 05.2006
Service existing customer base
To call on new businesses to add to existing customer base
Meet monthly sales goal
Write and schedule commercials for clients
Create advertising campaigns for clients that extend over a 12 month period
Take ideas to clients that include an entire marketing plan instead of just traditional broadcast (i.e., websites, billboards, events, direct mailers and other advertising mediums).
Sales Representative
Hawthorne Pharmaceuticals
Madison, Mississippi
02.2004 - 11.2004
Responsible for selling all of Hawthorne’s products to physicians in North Florida and South Georgia
Set up and organize a call cycle for a pioneer territory
Develop a business plan for growth in the territory
Introduce brand new products into pioneer territory
Maintain an accurate sample inventory
Provide physicians and staff with current and relative proof sources
Be familiar with competitor products and find creative ways to sell against them
Build and Maintain strong physician relationships with specialist as well as family practice
Targeted top urologists with Utira, OB's with Icar pre-natal, Nephrologists with Icar C + SR, Allergist and ENT'S with Dytan Dytan D and Dytan CS
Attended and hosted continuing Ed programs for Specialty clinics as well as family practice.
Sales Representative
National Distributing
Atlanta, Georgia
12.1998 - 02.2004
February 2002 Cup of Excellence Award Winner on Major Liquor and Wine Brands
Obtained and maintained a 10% growth in sales on all major brands for 1999, 2000, and 2001
Only Representative in the Albany District to accomplish a 10% growth on all brands in 2001
Responsible for Building and Maintaining strong customer relationships
Implemented price increases and deal changes
Evaluated customers and placed them in different plan categories for buying purposes.
Consumer Lender
Bank of America
Valdosta, Georgia
03.1997 - 12.1998
Serviced customer accounts
Sold all bank products
(Loans, CD’s, Checking and Savings Accounts)
Met monthly quota points based on set goals
Assessed loans based on customer needs; Home mortgages, equity lines of credit, personal lines of credit, checking accounts, savings accounts and IRA’s.
Education
Bachelor of Science -
VALDOSTA STATE UNIVERSITY
06.1996
Timeline
Event Director / Promotions/Public Relations Director/Sales