Margaret Pinkston

• Restructured the recruiting department’s image and rebranded the group’s overall message and positioning.
• Rebuilt the department’s website so job seekers can have one site to search for jobs from 670-plus clinic locations under multiple ownership.
• Developed communication and marketing plans to increase the sourcing pool and attract top talent by leveraging talent acquisition tools, resources, and campaigns.
• Identified and created recruitment and administrative performance metrics and data to analyze trends, drive change, and assess progress.
• Collaborated with company leaders to gain a competitive edge in the job market and be known as a top employer in the industry.
• Developed a social media presence and used social media to recruit.
• Expanded national student affiliation agreements from one to over 100 schools in less than six months. Worked with the operations team to build the company’s student program and hire students upon graduation.
• Analyzed recruiting needs nationwide and coordinated career events where the company would have the most impact on hiring.
• Worked with LinkedIn to connect over 160 partnership brands as affiliates to the company’s parent page.
• Joined forces with Monster to build a PPC program to enhance recruiting efforts. Results yielded an uptick in hiring.
• Guided the recruiting team to sponsor jobs on Indeed to drive traffic to partner sites.
• Initiated an employee survey program for employee retention.

• Began career in 2002 as Marketing Manager, then Senior Operations Coordinator, and reached Director status in six years.
• Managed daily operational activities for clinics in the Eastern US, including running daily financial reports to assess performance and make proactive adjustments with clinic owners and Directors.
• Developed traditional marketing strategies to increase customer base and market share, and as technology advanced, transitioned to digital marketing by promoting online services through diverse advertising channels. This change decreased marketing expenses while increasing target markets.
• Worked with other Operations teammates to create The Masters Institute, a week-long training course at the Home Office teaching clinical Directors sales and marketing skills.
• Continued to enhance employee engagement by developing a traveling Master's training program where we fostered a collaborative culture and promoted professional development opportunities to larger groups nationwide.
• Created a three-month online onboarding training program for new clinic Directors as Webinars became more popular and economical, increasing productivity and revenue. The online program also resulted in decreased training costs. Expanded this program and continued to train new Directors across all regions.
• Restructured the company’s internal Graphics Department by changing functional processes to maximize the team’s efficiency.