MARGARET FOLEY
Sales Director Senior Living
Weehawken,NJ
Summary
Results driven sales performer with a solid history of success in a variety of industries: long-term care, health care, non-profit, professional and financial services, retail, and advertising. Recognized for producing results, emotional intelligence, commitment, and effective project management. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
35
35
years of professional experience
Work History
Director of Sales
Brookdale Senior Living
08.2023 - 01.2024
- Responsible for sales and execution of all business development efforts for key high-profile Brookdale property—one that has been struggling since onset of pandemic in 2020.
- Met sales objectives and increased census.
- Managed sales manager and move-in coordinator, both new to industry and Brookdale.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated with regional and senior management to implement continuous improvements and exceed team goals.
Director of Marketing
Carnegie East House
12.2015 - 05.2023
- Responsible for development and execution of all marketing programs, public relations, sales activities, admissions, and community outreach.
- Increased census through effective marketing, sales management and prospect coordination and follow-up.
- Planned, developed and executed all aspects of occupancy development, including annual marketing. planning, in collaboration with Executive Director and Board of Directors.
- Wrote, edited, and managed all marketing content: website, collateral, advertising, and social media.
- Managed all admissions and community assimilation for all new residents, families, and guardians – financial application review, clinical team assessment and all communication with primary care physicians for incoming residents.
- Created new and enhanced existing relationships with professional referral sources.
- Promoted Carnegie East House community and brand through effective communication and outreach by delivering presentations to organizations and associations.
- Performed as operating manager-on-duty to meet business needs.
Regional Business Development Manager
Dorsey & Whitney LLP
09.2013 - 06.2015
- Responsible for initiating and supporting all business development efforts for all attorneys in firm’s New York, Washington, DC, Wilmington, London, Shanghai, and Hong Kong offices.
- Increased market share penetration and visibility by collaborating with attorneys and ultimately crafting practice descriptions, e-alerts, proposals, RFPs, RFQs, pitches, seminars, newsletters, and articles.
Director of Business Development & Marketing
Epstein Becker Green
02.2012 - 06.2013
- Developed and executed firm’s overall marketing, strategic planning programs and corporate communications initiatives.
- Trained and managed marketing staff of 9 team members.
- Planned and administered firm’s marketing operations budget, supported development of regional and departmental marketing budgets.
- Responsible for complete overhaul of firm’s marketing collateral, website, and business development activities.
- Notable achievements: new format for firm’s printed marketing materials and launch of two websites for subsidiaries, EBG Advisors and National Health Advisors.
Director of Marketing & Business Development
Williams Kastner
08.2007 - 01.2012
- Continually improved and maintained the firm's reputation and profile as the region’s premier trial practice.
- Recruited, developed, and led a high-performance marketing team.
- Earned industry recognition: 2011 National Legal Marketing Association First Place Your Honor Award Winner for Promotional and Collateral Pieces – Electronic Holiday Cards.
- 2011 and 2010 Legal Marketing Association, Northwest Chapter Your Honor Award Winner for Promotional and Collateral Pieces – Electronic Holiday. Cards.
Senior Manager of Marketing & Development
K&L Gates
09.2004 - 08.2007
- Successfully managed the global marketing and development activities for the firm's largest practices: Corporate Securities/Mergers & Acquisitions, Finance, Alternative Investments, Emerging Business, Real Estate, Tax-Exempt Organizations, and Private Clients.
Marketing Communications Associate
Mercer Human Resource Consulting, Inc.
02.1999 - 09.2004
- Developed comprehensive marketing campaigns that effectively reached target audiences, driving brand awareness and increasing revenues.
- Collaborated with global practice leaders to determine new targets.
- Managed go-to-market efforts including conferences and other large-format events.
- Facilitated key client symposia, meetings, and events.
- Created comprehensive marketing campaigns that effectively reached target audiences, driving brand awareness and increasing revenues.
Director of Symposia/Business Development
Boron Lepore and Associates
01.1998 - 01.1999
- Directed business development, revenue generation, operations, and expense management of symposia/medical education division.
- Expanded symposia business for Boron LePore through client and business development activities to $44 million in revenue in 1998.
- Developed high-performing team, managing 7 program managers, 2 junior planners, call-center comprised of 7 service reps and 1 financial analyst.
Director of Incentives/Sales Promotions
Lerner New York
09.1988 - 01.1998
- Cultivated and managed extensive sales incentive and rewards program comprised of sales contests, compensation and bonus plans, marketing promotions, and sales force communication vehicles.
- Directed all sales efforts supporting merchandising and revenue goals for $950 million business with 15,000 sales associates.
- Promoted three times in ten years, rising from Store Operations Administrator to Incentives Coordinator to Manager of Incentives to Director of Incentives.
Education
Bachelor of Arts - English
Saint Peter’s University NJ
Skills
- Client management
- Revenue generation
- Strategic marketing
- Sales training and leadership
- Competitive Analysis
- Sales Management
Pilates, hiking, trekking
Studied classical Pilates for more than 20 years and enjoy trekking vacations throughout the US, Europe and Australia.
Timeline
Director of Sales
Brookdale Senior Living
08.2023 - 01.2024
Director of Marketing
Carnegie East House
12.2015 - 05.2023
Regional Business Development Manager
Dorsey & Whitney LLP
09.2013 - 06.2015
Director of Business Development & Marketing
Epstein Becker Green
02.2012 - 06.2013
Director of Marketing & Business Development
Williams Kastner
08.2007 - 01.2012
Senior Manager of Marketing & Development
K&L Gates
09.2004 - 08.2007
Marketing Communications Associate
Mercer Human Resource Consulting, Inc.
02.1999 - 09.2004
Director of Symposia/Business Development
Boron Lepore and Associates
01.1998 - 01.1999
Director of Incentives/Sales Promotions
Lerner New York
09.1988 - 01.1998
Bachelor of Arts - English
Saint Peter’s University NJ
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