Margaret (Meg) Miller
1808 Deer Path Trail,MI
Summary
Experienced Senior Associate driven to optimize processes and streamline operations for team efficiency. Decisive leader with an analytical and flexible approach to solving problems.
Overview
5
5
years of professional experience
Work History
Senior Associate, Digital Investment
Publicis Collective
06.2021 - Current
- Managed day to day work of budget revisions, flowchart updates and billing issues
- Managed yearly budgets of $50MM across Stellantis brands such as Chrysler and Dodge
- Coordinated with media vendors to secure optimal placement and negotiated rates to maximize cost-efficiency
- Prepared competitive analyses, supporting executive decision-making and market positioning strategies
- Conducted marketplace research and analysis to identify target audiences and media channels for optimal campaign performance
- Assisted in the execution of Targeted Digital and Digital video campaigns across multiple partners
- Monitored and analyzed campaign performance metrics, providing insights and recommendations for continuous improvement
- Managing a team of Media Associates, providing guidance and mentorship to ensure successful campaign execution.
Media Associate
Publicis Collective
06.2021 - 07.2022
- Participated in a rotational training program that crossed 3 departments
- Learned many different agency aspects in Digital Investment, Client Ops and Analytics
- Collaborated with the Media Planning team to ensure seamless integration of media buying strategies into overall campaign plans
- Gained knowledge media in buying platforms, Adobe Analytics, and Facebook Analytics
- Assisted in the development and implementation of media buying strategies for clients across various industries.
Social Media Marketing Intern
Plates
10.2020 - 05.2021
- Created weekly social media content for Facebook, Twitter and Instagram
- Strategized new ways to increase engagement on social media platforms
- Utilized social media platforms, email marketing, and content creation to drive brand awareness and customer acquisition by 15%
- Conducted daily updates to social media profiles to boost company online presence.
Marketing Coordinator
KitelyTech
05.2019 - 12.2019
- Edited weekly newsletter before final posting
- Communicated with key accounts/clients to write reviews
- Edited blogs posts before final uploading
- Strategized different ways to successfully promote company.
Education
Bachelor of Arts in Communication - Business
Michigan State University, College of Communication Art And Sciences
East Lansing, MI05.2020
Skills
- Training and mentoring
- Performance monitoring
- Team Leadership
- Proficient in Prisma
- Proficient in Adobe Analytics, Tableau and Google Campaign Manager
Timeline
Senior Associate, Digital Investment
Publicis Collective
06.2021 - Current
Media Associate
Publicis Collective
06.2021 - 07.2022
Social Media Marketing Intern
Plates
10.2020 - 05.2021
Marketing Coordinator
KitelyTech
05.2019 - 12.2019
Bachelor of Arts in Communication - Business
Michigan State University, College of Communication Art And Sciences
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