MARGARET RIVES SMITH
Atlanta,GA
Summary
Detail oriented marketing and advertising professional specializing in business-to-business and consumer marketing. Well regarded for organizational, interpersonal, written and oral communication abilities. Willing and able to handle a wide variety of tasks simultaneously. Adept at acquiring knowledge quickly and working independently. Creative and thorough in developing and managing projects.
Overview
22
22
years of professional experience
Work History
Marketing/Sales/Customer Service
Claire Burke LLC
01.2016 - Current
- Delivered superior customer service to retain existing customers and attract future customers.
- Managed all markeitng promotions to build customer base, boost traffic and increase customer loyalty. Ultimate goal to increase company sales and profit.
- Determined customer needs and interests to cross sell products
- Handled customer inquiries and high volume calls
- Communicated client satisfaction trends and product usage to marketing, sales and product development groups.
- Boosting wholesales account sales with additional $100,000+ in revenue
- Worked independently with minimal supervision.
- Contributed to team objectives in fast-paced environment.
- Set and helped achieved company defined sales goal of $2,300,000
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Maintained energy and enthusiasm in fast-paced environment.
High Tech Marketing Executive
Self Employed
Atlanta, GA
01.2000 - 01.2005
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Launched marketing activities for new product lines and market penetration.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
Senior Account Executive
Meisner Direct Inc
Atlanta, GA
01.1993 - 01.2000
- Maintained contact information database by keeping account details updated, clear and relevant.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
Media Planner/Account Executive
Metaphor Inc
Atlanta, GA
01.1992 - 01.1993
- Made outbound calls to existing customers to upsell advertising packages.
- Created and presented media and advertising packages to prospective customers.
Traffic Manager/Assistant Production Manager
The Morrison Agency
01.1991 - 01.1992
- Created schedules of all projects and all aspects for each account executive keeping all projects on time and within budget.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
Account Coordinator
The Morrison Agency
Atlanta, GA
01.1989 - 01.1991
- Escalated issues to appropriate channels as necessary.
- Facilitated weekly status reports, project documentation and client billing.
- Analyzed invoices to detect discrepancies, duplicate payments and overpayments.
- Updated internal databases and schedules with account information to maintain concise, clear records.
Education
Bachelor of Fine Arts -
University of Georgia, Franklin School of Arts and Science
Skills
- Computer skills:
- Microsoft Office (proficient in PowerPoint), Word, Excel, Mac
- RELEVANT SKILLS & EXPERIENCE
- Marketing/Advertising
- Manage website, social media and weekly promotions used to increase brand awareness and elevate online presence
- Writing weekly blogs for placement on website, Facebook, Instagram, and Pinterest to increase sessions on each platform
- Building brand awareness and targeted programs to obtain new customers
- Inbound Customer Service
Additional Information
- Leadership: , South Star Award of Excellence, Gold – New England Audio, 1998 South Star Award of Excellence, Gold – HiFi Buys, 1994, 1995 South Star Award of Excellence, Silver – Fleet Finance, HiFi Buys, Dun & Bradstreet Software, 1995 Amy Award (American Marketing Association) – HiFi Buys, 1995
- Experience with Big Commerce, Shopify, Constant Contact
- Involved in brand development and implemented product launches and advertising
- Manage ecommerce and wholesale sales
- Cultivated accounts and client relations
- Created and deployed integrated marketing campaigns to support multiple product launches, stimulate sales and to improve customer service
- Created media plans: researched and negotiated TV, newspaper, and radio buys
- Conducted talent searches and produced broadcast spots
- Identified demographics and psychographics of various markets
- Researched, analyzed and purchased media lists for targeted companies
- Oversaw telemarketing to support direct marketing programs
- Orchestrated production of interactive Web sites and demo CD’s
- Successfully developed client databases to support marketing programs
- Implemented and managed recurring lead generation and lead qualification programs
- Launched half-million dollar national marketing co-op program serving as key contact for client, international electronics company and 15 industry partners Co-produced and implemented loyalty program targeting high-end product buyers
- Administration: Supervised and mentored marketing staff Managed accounts receivables, account payables and all vendor relations Responsible for client invoicing Customer service
Timeline
Marketing/Sales/Customer Service
Claire Burke LLC
01.2016 - Current
High Tech Marketing Executive
Self Employed
01.2000 - 01.2005
Senior Account Executive
Meisner Direct Inc
01.1993 - 01.2000
Media Planner/Account Executive
Metaphor Inc
01.1992 - 01.1993
Traffic Manager/Assistant Production Manager
The Morrison Agency
01.1991 - 01.1992
Account Coordinator
The Morrison Agency
01.1989 - 01.1991
Bachelor of Fine Arts -
University of Georgia, Franklin School of Arts and Science
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