Summary
Overview
Work History
Education
Skills
Circle of Excellence Award, 2022
Languages
Timeline
Generic

Margarita Doan

EATONTOWN

Summary

Results-driven marketing professional with extensive experience in various healthcare industry segments. Adept at driving organizational success through effective team collaboration and dynamic problem-solving. Recognized for high energy, adaptability and a keen focus on building relationships and enhancing organizational culture.

Thrives in mission-driven roles and organizations where products and services focus on patients and healthcare professionals, delivering improved health outcomes.

Overview

27
27
years of professional experience

Work History

Associate Director, Brand Marketing

CSL Seqirus
07.2020 - Current
  • Led multiple cross-functional Delivery Teams to effectively address rapidly changing market dynamics, including shifts in regulatory and competitive landscape. A recent example is the Immunization Rates Delivery Team, which has resulted in the launch of multiple programs, tactics and materials to address declining influenza immunization rates (materials addressing HCPs, staff, advocacy groups, and patients).
  • Led yearly Strategic Planning Process at the Global and US market levels, improving and refining the process year over year, engaging key stakeholders to cocreate initiatives impactful Tactical Plans.
  • As Brand Lead for both differentiated products, translated clinical data and Real-World-Evidence studies into clear narratives and assertive promotional tools.
  • Managed Creative, Public Relations, Market Research, NPP and other marketing agencies in the planning and execution of key initiatives.


Director of Customer Marketing

Maven Clinic
04.2019 - 05.2020
  • Developed new strategic account implementation plan to ensure multi-stakeholder buy-in and alignment at launch, ultimately driving employee/member participation and engagement.
  • Analyzed customer data to identify trends, inform marketing strategies, and optimize outreach efforts (upstream and downstream)
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Collaborated with cross-functional teams to align product offerings with customer preferences and consumer/employee needs.
  • Created and managed social media campaigns to increase brand engagement.
  • Enhanced brand awareness by coordinating promotional events and collaborating with influencers.

Sr. Marketing Manager

WEIGHT WATCHERS HEALTH SOLUTIONS
11.2013 - 03.2019
  • Developed and implemented the Member Engagement Initiative for Strategic Accounts, including tactics like webinars, direct mail, and on-demand promotions
  • Managed the marketing component of Weight Watchers’ first Health Plan partnership implementation, with member engagement as the core objective.
  • Managed new strategic partnership launches and ongoing engagement efforts
  • Acted as the marketing lead for Strategic Accounts (employers with 5,000 employees or more). As a result, I built a solid relationship with the Account Management team and often collaborated with them in client-facing events, effectively articulating the value of our program, demonstrating our technology capabilities and conveying the weight of our brand

Marketing Manager

EXCELSIOR MEDICAL CORPORATION
07.2009 - 11.2013
  • Successfully launched and managed product lifecycle of SwabCap and related product line extensions.
  • Managed the development of marketing materials, advertising copy, clinical education and training tools for sales representatives and end users via external agencies (end-users defined as nurses in acute and alternate healthcare facilities, as well as home care patients).
  • Managed marketing and public relations firms in the production of press releases, e-newsletters, website and social media content, white papers and end-user testimonials.
  • Assisted sales force with hospital in-servicing during new product implementation and clinical education stages.
  • Developed and executed product training sessions and tools (for employees, distribution partners etc.)
  • Constant collaboration with R&D on product development projects, and QA/RA on new product claims, filings, labeling changes and other requirements from Regulatory Bodies (US and ex-US).
  • Managed small team responsible for trade shows, sales meetings, media placement and various sales administration reporting tasks
  • Planning and implementation of KOL sponsored presentations
  • Development and execution of global business expansion strategies

Marketing Manager

SS WHITE BURS, INC.
08.1998 - 07.2009
  • Marketing responsibility for global rotary business including: strategy, P&L responsibility, forecasting, budgeting, ROI analysis and pricing structure.
  • Completed market assessments and competitive analyses, developing ideas for new products in collaboration with R&D.
  • Managed re-branding of entire product offering, including logos, packaging, advertising, sales collateral and website.
  • KOL activity and relationship management.
  • Managed creative agency in the development of global advertising programs.
  • Other positions held during my 12 year tenure at SS White:
  • International Marketing Specialist
  • International Sales & Marketing Coordinator
  • Customer Service Representative

Education

Masters of Business Administration - Marketing

MONTCLAIR STATE UNIVERSITY
Upper Montclair, NJ
01.2008

Bachelor of Science in Business Administration - Marketing

MONMOUTH UNIVERSITY
West Long Branch, NJ
01.2004

Skills

  • Medical marketing strategies
  • Patient and staff education focus
  • Strategic leadership
  • B2B market strategy
  • Product Development, End-User Education & Launch Management
  • Customer Engagement Programs, Powerful Story-Telling, Branding and Creative Development
  • Health & Wellness
  • Effective cross-functional collaboration
  • Global Market Insight and diverse cultural values
  • Outstanding Communication Skills – English & Spanish

Circle of Excellence Award, 2022

2025 Bold Promise Award, CSL Seqirus

2022 Circle of Excellence Award, CSL Seqirus

2012 Sales Support Award, Excelsior Medical

2010 Making it Happen Award, Excelsior Medical


Languages

Spanish
Native or Bilingual

Timeline

Associate Director, Brand Marketing

CSL Seqirus
07.2020 - Current

Director of Customer Marketing

Maven Clinic
04.2019 - 05.2020

Sr. Marketing Manager

WEIGHT WATCHERS HEALTH SOLUTIONS
11.2013 - 03.2019

Marketing Manager

EXCELSIOR MEDICAL CORPORATION
07.2009 - 11.2013

Marketing Manager

SS WHITE BURS, INC.
08.1998 - 07.2009

Bachelor of Science in Business Administration - Marketing

MONMOUTH UNIVERSITY

Masters of Business Administration - Marketing

MONTCLAIR STATE UNIVERSITY

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